Eric Herzog Email & Phone Number

• Managed team of 15 product marketing, technical marketing, channel marketing, campaign marketing, digital marketing, corporate marketing, press and analyst relations, and solutions marketing
• Named 2024 one of the "CMOs to Watch in 2024" (https://www.cmoalliance.com/cmos-to-watch-in-2024/)
• Developed Press/Analyst Relations program, >tripling Product of the Year Awards and Analyst Awards in 2022 and 2023
• Increased generation of enterprise leads by 3X in 2 years
• Managed complete overhaul of the marketing tech-stack and integration with SalesForce.com
• Developed new company and product branding including comprehensive new positioning, generating > $400M in new revenue

• Directed staff of >50: product mktg, solutions/social/digital mktg, and technical mktg, with matrix management of >400 corporate/channel/field mktg, PR, and AR
• Named 2021 "Marketer/CMO of the Year" award winner (https://www.onconferences.com/2021-marketing-winners)
• Named one of the "Top 50 Influencers in Big Data" by analyst firm Onalytica, Mar 2020 (https://bit.ly/2UqJMTZ)
• Managed yearly budget >$40M
• Developed Press/Analyst Relations program, >doubling Product of the Year Awards and Analyst Awards for 2015-2020
• Received Storage Magazine UK's prestigious 2019 "Contribution to the Storage Industry" award (June 2019)

Boston, MA, US

• Named to Board of Directors - June 2014
• Named to Board of Advisors - September 2010
• Advisor to innovative startup, bringing the latest in proven technologies to the information and data management market.

Boston, MA, US

• Responsible for all marketing and business development: product marketing, product management, strategic marketing, channel marketing, branding, technical marketing, and marketing communications.
• Developed extensive PR program that resulted in several awards: Finalist 2009 Product of the Year - Storage Magazine (Jan, 2010), "Nine Storage Companies to Watch" - Network World and CIO magazines (Aug, 2009), and.
• Created sales and marketing strategy targeting Tier 1 & Tier 2 storage OEMs, channel partners and end users, resulting in one Storage software OEM and 25 channel partners actively selling Tarmin by Q4 2009.
• Manage design of corporate branding, including ID, product positioning, and competitive strategy.
• Formulating strategic marketing plans.
• Created and delivered fund raising presentations to VC's that led to additional round of VC funding of $1.5M.

Colorado Springs, Colorado, US

• Directed marketing staff of 10: product marketing, solutions marketing, social and digital marketing, technical marketing, corporate marketing, channel/field marketing, PR, AR, and all other marketing staff.
• Created strategic and tactical marketing plans that resulted in 4 consecutive quarters of company growth
• Managed yearly discretionary and headcount budget >$12.5M headcount budget - under budget for 2014
• Selected by CRN as one of the "100 People You Don't Know But Should 2014"​, Oct 2014 - http://bit.ly/1fapnue
• Developed comprehensive product launch process cutting launch time by 50% and launch costs by 40%
• Increased Press and Analyst activity dramatically resulting in 15 Product of the Year awards and nominations in 2014

• Directed marketing staff of >100 directs: product mktg, product management, technical mktg, and solutions marketing with matrix management of >700 corporate marketing, channel/field marketing, PR, and AR.
• Awarded the 2011 President's Award for EMC's S75 and VNXe Program - April 2012
• Awarded the 2010 President's Award for EMC's Megalaunch1 - April 2011
• Named the 2013 winner of the “Executive Champion" Award for EMC's Executive Briefing Center - January 2014
• Named the 2012 "Most Valuable Player" for EMC's Partner-to-Executive Channel Program - March 2013
• Developed and deployed new processes for MRD and PRD creation and management that reduced time-to-market by 6 months, generating > $10B annual revenue

Stealth Mode Storage Networking Start-up

• Asempra was acquired by BakBone Software
• Managed 6 marketing, operations, and tech support staff: product marketing, product management, strategic marketing, channel marketing, branding, technical marketing, technical support, manufacturing, and quality.
• Created business development strategy targeting Tier 1 & Tier 2 storage OEMs that resulted in OEM deals with one Tier 1 Storage Hardware OEM and one Tier 2 Storage Software OEM.
• Implemented new Operations strategy that reduced Asempra BOM costs by >40%.
• Formulated strategic marketing plans after analysis of storage software data protection markets: including CDP, backup, data replication, and disaster recovery.
• Led new product planning process with engineering and product management teams for storage data protection and recovery markets that cut time-to-market by 4 months.

• Maxtor was acquired by Seagate.
• Directed marketing staff of 26: strategic marketing/business planning, product marketing, product management, technical marketing, corporate branding and communications, and channel marketing.
• Led product management team’s development of business unit market strategy and planning – projecting quarterly revenue and unit targets, budgets, and managing product P&L.
• Provided business leadership for desktop, CE, and mobile market segments comprising >$2.7B in revenue.
• Developed and deployed new processes for: phase reviews, MRD and PRD creation and management, outbound product launch, product positioning and messaging, and product end-of-life.
• Devised budget of >$11M million annually and global channel marketing and advertising budgets of >$40M.

• Ario Data was acquired by Xyratex.
• Created customer-targeting plan that resulted in 8 OEM design wins and increased revenue by >250%.
• Developed venture funding package and made all presentations for two funding rounds totaling $22M.
• Executed business development strategy resulting in 2 Tier 1 design wins and inclusion in 10 RFIs/RFQs.
• Formulated strategic marketing plans after exhaustive analysis of OEM storage controller and ASIC markets.
• Defined new product plans for OEM penetration of Enterprise RAID, SAN, and NAS markets.

Start up in the Storage Networking market

Start-up developing Storage Networking chip technology

• Topio was acquired by Network Appliance.
• Launched company and product worldwide resulting in global recognition: “Top five new companies to watch”, “Best Spotlight Company in Storage”, and “Top 100 most innovative companies in European IT”.
• Raised $10M round of venture financing, which included investment by Sequoia Capital and Sigma Partners.
• Formulated strategic marketing and launch plans after analysis of Enterprise storage software market
• Managed design of corporate branding, including corporate ID, product positioning, and competitive strategy.
• Managed staff of 4 and all marketing functions: product marketing, product management, strategic marketing corporate branding, channel marketing, technical marketing, and strategic relations.

Armonk, New York, NY, US

• IBM acquired public traded Mylex for a 2X premium
• Managed >$300M divisional P&L, including a PTI increase of over 35% for FY2000.
• Directed 29 member marketing team: strategic marketing, product marketing, product management, corporate branding, technical marketing and publications, business development, and channel marketing.
• Devised and implemented marketing budget of $6.8 million annually - achieved over 12% savings to budget.
• Created joint OEM and channel marketing programs that increased revenue by 27%.
• Represented Mylex sales and marketing functions in IBM negotiation and due diligence.

• Improved software gross margins to over 90% and hardware gross margins to over 33%.
• Increased revenue from $6M in 1993 to >$60M million in 1997 with 9% PAT from 1993 through 1996.
• Managed marketing team of 22 and all marketing and support functions: strategic marketing, product management, corporate branding, business development, technical support, and channel marketing.
• Directed Sales staff of 20 and 22 Manufacturers’ Reps while increasing monthly sales run rate by 215%.
• Managed operations staff of 45 and all operations functions: purchasing, manufacturing, and quality.
• Devised and implemented marketing budget of $5 million annually - achieved over 15% savings to budget.

Ma, Chinese History (Pending Thesis)

Ba, Cum Laude, History

High School Diploma, General Studies