Eric Herzog Email & Phone Number

• Managed team of 15 product marketing, technical marketing, channel marketing, campaign marketing, digital marketing, corporate marketing, press and analyst relations, and solutions marketing• Named 2024 one of the "CMOs to Watch in 2024" (https://www.cmoalliance.com/cmos-to-watch-in-2024/) • Developed Press/Analyst Relations program, >tripling Product of the Year Awards and Analyst Awards in 2022 and 2023• Increased generation of enterprise leads by 3X in 2 years• Managed complete overhaul of the marketing tech-stack and integration with SalesForce.com • Developed new company and product branding including comprehensive new positioning, generating > $400M in new revenue • Selected as a Finalist for the OnCon "2024 CMO/Marketer of the Year"• Created strategic and tactical marketing plans that resulted in 9 consecutive quarters of company growth• Named one of the "Top 10 Marketers/CMOs of the Year, 2023" - https://www.onconferences.com/2023-marketing-winners• Selected a "2022 Channel Chief" by CRN - https://www.crn.com/channel-chiefs/cc2022-details.htm?c=209• Named by CRN as one of the "30 Notable IT Executive Moves: October 2021" (https://bit.ly/3pXVsMN)• Selected one of "The 10 Most Influential CMOs to Watch 2022" - https://www.insightssuccess.com/the-ten-most-influential-cmos-to-watch-2022-february2022/

• Directed staff of >50: product mktg, solutions/social/digital mktg, and technical mktg, with matrix management of >400 corporate/channel/field mktg, PR, and AR • Named 2021 "Marketer/CMO of the Year" award winner (https://www.onconferences.com/2021-marketing-winners)• Named one of the "Top 50 Influencers in Big Data" by analyst firm Onalytica, Mar 2020 (https://bit.ly/2UqJMTZ)• Managed yearly budget >$40M • Developed Press/Analyst Relations program, >doubling Product of the Year Awards and Analyst Awards for 2015-2020 • Received Storage Magazine UK's prestigious 2019 "Contribution to the Storage Industry" award (June 2019) • Appointed Vice President, Worldwide Storage Channels in May 2017, leading team of 8 Storage channel sales - concurrent with CMO • Received a 2018 Channel Acceleration Award from analyst firm ESG (https://bit.ly/2t8Qbo6) • Selected as as one of the top 2017 CMOs on Twitter (http://bit.ly/2y85Kg5) • Appointed by IBM Senior Executive Staff to lead Storage Growth Initiative • Developed comprehensive new positioning and product/brand messaging, generating > $6B annual revenue • Selected by Solutions Review as 1 of the "9 Enterprise Data Storage Influencers to Follow on Twitter", Aug 2019 (https://bit.ly/31sEIPN) • Chosen by IT analyst firm Wikibon Research as 1 of the 2015 Top 10 Most Watched IT Interviews, Dec 2015 (http://bit.ly/1Pjd8uT) • Selected as one of the 2019 "Top 10 Influencers in Hybrid Multicloud Storage to Follow"(https://bit.ly/2RedVCN) • Managed portfolio rationalization program reducing active part numbers by >100 and saving $15M • Appointed Executive Storage Sponsor to VMware, Arrow Distribution, and Sirius • Created new product launch process increasing social and digital component by 400%

Boston, Ma, Us

• Named to Board of Directors - June 2014• Named to Board of Advisors - September 2010• Advisor to innovative startup, bringing the latest in proven technologies to the information and data management market.

Boston, Ma, Us

• Responsible for all marketing and business development: product marketing, product management, strategic marketing, channel marketing, branding, technical marketing, and marketing communications.• Developed extensive PR program that resulted in several awards: Finalist 2009 Product of the Year - Storage Magazine (Jan, 2010), "Nine Storage Companies to Watch" - Network World and CIO magazines (Aug, 2009), and 2009 "Product to Watch" - Storage Magazine, UK (June, 2009).• Created sales and marketing strategy targeting Tier 1 & Tier 2 storage OEMs, channel partners and end users, resulting in one Storage software OEM and 25 channel partners actively selling Tarmin by Q4 2009.• Manage design of corporate branding, including ID, product positioning, and competitive strategy.• Formulating strategic marketing plans.• Created and delivered fund raising presentations to VC's that led to additional round of VC funding of $1.5M.• Developed strategic partnerships with ISVs and IHVs, including Amazon, Mezeo, Promise, IBM, SUN/Oracle. • Led new product planning process with engineering and product management teams.• Launched company in Oct 2008, achieving over 100 articles and mentions in US and EMEA Press coverage.• Lead global sales and SE teams. Achieved >100% of revenue target.

Colorado Springs, Colorado, Us

• Directed marketing staff of 10: product marketing, solutions marketing, social and digital marketing, technical marketing, corporate marketing, channel/field marketing, PR, AR, and all other marketing staff.• Created strategic and tactical marketing plans that resulted in 4 consecutive quarters of company growth• Managed yearly discretionary and headcount budget >$12.5M headcount budget - under budget for 2014• Selected by CRN as one of the "100 People You Don't Know But Should 2014"​, Oct 2014 - http://bit.ly/1fapnue• Developed comprehensive product launch process cutting launch time by 50% and launch costs by 40%• Increased Press and Analyst activity dramatically resulting in 15 Product of the Year awards and nominations in 2014• Named a 2015 Channel Chief​ by Computer Reseller News, February 2015 (http://bit.ly/1A68aVU) • "Violin recently brought in EMC powerhouse Eric Herzog to run marketing and business development"​, SiliconANGLE/Wikibon, April 2014• Created extensive lead generation program that increased leads by 250% in 2014 • Named by Computer Reseller News: "Herzog's coming to Violin Memory is a huge move for the vendor", April 2014

• Directed marketing staff of >100 directs: product mktg, product management, technical mktg, and solutions marketing with matrix management of >700 corporate marketing, channel/field marketing, PR, and AR.• Awarded the 2011 President's Award for EMC's S75 and VNXe Program - April 2012• Awarded the 2010 President's Award for EMC's Megalaunch1 - April 2011• Named the 2013 winner of the “Executive Champion" Award for EMC's Executive Briefing Center - January 2014• Named the 2012 "Most Valuable Player" for EMC's Partner-to-Executive Channel Program - March 2013• Developed and deployed new processes for MRD and PRD creation and management that reduced time-to-market by 6 months, generating > $10B annual revenue • Executive sponsor for EMC’s largest distribution partner: >$1.8B/yr in EMC revenue• Received the 2012 "The Executive Champion" Award for EMC's Executive Briefing Center - Dec 2012• Developed USD’s “Flash First” campaign that increased solid state disk penetration rate to 71% from 40% within 12 months, generating additional revenue of $150M in first year of the program.• Created extensive product and brand marketing messaging for EMC’s VNX, Cloud Tiering Appliance, and VMAX product lines• Drove EMSD participation in EMC cross-divisional Product Strategy Forum to minimize divisional product overlap, optimize EMC engineering resources, and save over $40M in budget.• Instituted 2-year product and roadmap planning process to develop divisional strategic business plans.• Created comprehensive strategic marketing plans that resulted in EMC being named world’s #1 Mid-tier Storage Vendor (IDC) and #1 SAN, NAS, and Unified Storage Vendor (IDC and Gartner).• Developed extensive PR program that produced 45 awards, including 8 Product of the Year awards.• Managed marketing budget of >$55M million annually.• Regular presenter at EMC product launches, EMC national channel partner meetings, EMC World and other tradeshows globally, and EMC Forums worldwide.

Stealth Mode Storage Networking Start-up

Asempra was acquired by BakBone Software• Managed 6 marketing, operations, and tech support staff: product marketing, product management, strategic marketing, channel marketing, branding, technical marketing, technical support, manufacturing, and quality.• Created business development strategy targeting Tier 1 & Tier 2 storage OEMs that resulted in OEM deals with one Tier 1 Storage Hardware OEM and one Tier 2 Storage Software OEM.• Implemented new Operations strategy that reduced Asempra BOM costs by >40%.• Formulated strategic marketing plans after analysis of storage software data protection markets: including CDP, backup, data replication, and disaster recovery.• Led new product planning process with engineering and product management teams for storage data protection and recovery markets that cut time-to-market by 4 months.• Re-launched company and family of data protection and instantaneous recovery storage software products.• Managed design of corporate branding, including ID, product positioning, and competitive strategy.• Developed strategic partnerships with IBM, NetApp, Intel, DELL and other ISVs and IHVs.

Maxtor was acquired by Seagate.• Directed marketing staff of 26: strategic marketing/business planning, product marketing, product management, technical marketing, corporate branding and communications, and channel marketing.• Led product management team’s development of business unit market strategy and planning – projecting quarterly revenue and unit targets, budgets, and managing product P&L.• Provided business leadership for desktop, CE, and mobile market segments comprising >$2.7B in revenue.• Developed and deployed new processes for: phase reviews, MRD and PRD creation and management, outbound product launch, product positioning and messaging, and product end-of-life.• Devised budget of >$11M million annually and global channel marketing and advertising budgets of >$40M.• Instituted 3-year product and roadmap planning process to create strategic marketing and business plans.• Managed corporate branding activities, including corporate ID, product positioning, and competitive strategy.• Directed strategic partnerships with LSI, Adaptec, Intel, and other ISVs and IHVs.• Implemented cross-functional, multi-site marketing process to enhance teamwork, increase productivity, and reduce redundant workloads.• Created public relations strategy that achieved #2 Share of Voice position in the U.S.• Led WW channel marketing responsibility for global channel advertising, websites, demand generation, new market development, partner programs, co-op budgeting, and campaign measurement.

Ario Data was acquired by Xyratex.• Created customer-targeting plan that resulted in 8 OEM design wins and increased revenue by >250%.• Developed venture funding package and made all presentations for two funding rounds totaling $22M.• Executed business development strategy resulting in 2 Tier 1 design wins and inclusion in 10 RFIs/RFQs.• Formulated strategic marketing plans after exhaustive analysis of OEM storage controller and ASIC markets.• Defined new product plans for OEM penetration of Enterprise RAID, SAN, and NAS markets.• Launched company and family of SATA/SAS and Fibre Channel RAID and storage controllers worldwide.• Managed design of corporate brand, corporate ID, product positioning, and competitive brand strategy.• Created strategic partnerships with IBM, Qlogic, Maxtor, WD, Marvell, and other ISVs and IHVs.• Managed marketing and business development staff of 5: product marketing, product management, strategic marketing, corporate branding, technical marketing, and business development.

Start up in the Storage Networking market

Start-up developing Storage Networking chip technology

Topio was acquired by Network Appliance.• Launched company and product worldwide resulting in global recognition: “Top five new companies to watch”, “Best Spotlight Company in Storage”, and “Top 100 most innovative companies in European IT”.• Raised $10M round of venture financing, which included investment by Sequoia Capital and Sigma Partners.• Formulated strategic marketing and launch plans after analysis of Enterprise storage software market• Managed design of corporate branding, including corporate ID, product positioning, and competitive strategy.• Managed staff of 4 and all marketing functions: product marketing, product management, strategic marketing corporate branding, channel marketing, technical marketing, and strategic relations.• Developed all financial, operational, and personnel policies as Acting-CFO.

Armonk, New York, Ny, Us

IBM acquired public traded Mylex for a 2X premium• Managed >$300M divisional P&L, including a PTI increase of over 35% for FY2000.• Directed 29 member marketing team: strategic marketing, product marketing, product management, corporate branding, technical marketing and publications, business development, and channel marketing.• Devised and implemented marketing budget of $6.8 million annually - achieved over 12% savings to budget.• Created joint OEM and channel marketing programs that increased revenue by 27%.• Represented Mylex sales and marketing functions in IBM negotiation and due diligence.• Led post-acquisition sales and marketing transition team.• Formulated strategic marketing plan for the OEM, reseller, and Enterprise storage markets.• Developed new forecasting methodology that increased forecasting accuracy by over 30%.• Defined new product plans for RAID, SAN, and NAS markets resulting in two Product of the Year awards.• Reduced product introduction by an average of 6 months through a Core Team for development and launch.• Designed PR campaign producing 2 Product of the Year awards, 5 review wins, and increased coverage by 35%.• Increased lead generation by 25% through Reseller and Enterprise marketing programs.• Designed reseller program and web site that resulted in recruitment of over 7500 VAR’s worldwide

• Improved software gross margins to over 90% and hardware gross margins to over 33%.• Increased revenue from $6M in 1993 to >$60M million in 1997 with 9% PAT from 1993 through 1996.• Managed marketing team of 22 and all marketing and support functions: strategic marketing, product management, corporate branding, business development, technical support, and channel marketing.• Directed Sales staff of 20 and 22 Manufacturers’ Reps while increasing monthly sales run rate by 215%.• Managed operations staff of 45 and all operations functions: purchasing, manufacturing, and quality.• Devised and implemented marketing budget of $5 million annually - achieved over 15% savings to budget.• Increased software revenue by 400% from 1993 to 1995 ($8 million business by 1995).• Implemented new press and vendor relations campaigns producing 7 Product of the Year awards, 8 Product of the Year nominations, 30 review wins, and a 1995 Seagate Technology OEM Award.• Managed the sales and marketing transition team after the Streamlogic acquisition of FWB.• Developed comprehensive Product Development Process and redesign of all corporate brand strategies.• Increased lead generation by 15% through Enterprise customer marketing program.• Created strategic partnerships with Sun, Microsoft, Novell, Intel, Apple, and other ISV’s and IHV’s.• Implemented corporate sales team that increase Enterprise accounts to over 200 from 25.• Created outsourcing model for software manufacturing.• Reduced product cost by over 20% and implemented vendor evaluation and quality program.

Ma, Chinese History (Pending Thesis)

Ba, Cum Laude, History

High School Diploma, General Studies