Erika Alvarez Pantaleón Email & Phone Number

London, Reino Unido

• Created and managed the social media strategy • Optimized website for search presence • Developed content initiatives for the website, blog and social networks. • Designed and developed the e-mail marketing strategy• Managed of sprout, Google Adwords, Google analytics and Netbase programs• SEO, Pay per click and Cost per click optimisation• Wrote articles as an expert of digital marketing area• Attended digital marketing events for social networking and PR aims• Managed the benchmarking process• Created of the customers database based on Spain and Latin America• Analyzed the impact of the online video campaigns

London, Reino Unido

• Launched the Christmas Campaign through social networks • Created content, video marketing, SEO and data base. • Developed the social media and online branding strategy • Managed of Twitter, Facebook, Pinterest, Instagram accounts

London, Reino Unido

• Redesigned website information architecture and brand message • Optimized website for search presence • Wrote press releases and newsletters • Managed social media - blogs, Facebook and Twitter • Organized and updated the suppliers’ database in the Scanbiz cards program • Searched and reported available press opportunities • Assisted with preparation and logistics for photo shoots • Researched new services in the market • Responded to customer services requests

Mexico City, Mexico

• Evaluated VoIP, social networks, security and education technology in the global market • Researched market and analyzed consumer base for acquisition potential • Developed and implemented marketing plan • Reported on financial analysis with regard to business viability • Defined business strategy roadmap and objectives • Made competitive analysis of local environment against global benchmark• Designed social network strategies • Was instrumental in development and launch of their first Voice Over IP service

Escondido, Ca

• Assessed shopper requirements to assist with product selection• Kept up to date with special promotions and configured displays• Maintained a good relationship• Handled face-to-face customers enquires • Handled complaints and passing them on to a manager if required• Gave information and helped customers to solve problems

Master'S Degree, International Fashion Marketing

Msc International Fashion Marketing

Bachelor Of Business Administration (Bba), Administración De Empresas