Eriana Rivera-Rozo, Msc work email
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Eriana Rivera-Rozo, Msc personal email
Hello, I'm Eriana! As a Global Partnerships and Brand Licensing Executive, I demonstrate 18+ years of proven experience in global B2B partnerships, business development, product launching, and brand/channel marketing. I don't just build connections; I cultivate relationships that transcend industries and foster business growth. While working as a Senior Manager of Business Development and Global Licensing, I established strategic B2B technology and trademark partnerships across North America and Europe with a significant boost in projected revenue. My creativity, proactiveness, and persistence, coupled with my strong sales or business development skills allowed me to capitalize on new opportunities in potential, new and emerging, and existing channels. I have worked with one of the major brands in Infant and Toddler gear and toy categories, including Disney Baby, Sesame Workshop, Mercedes-Benz, Ford Motors, and John Deere. Showcasing my leadership acumen, I have collaborated cross-departmentally to lead 10+ teams in the launch of over 100 products and negotiated 12+ profitable and strategic partnerships.๐๐จ๐ฆ๐ ๐จ๐ ๐ฆ๐ฒ ๐ค๐๐ฒ ๐๐จ๐ง๐ญ๐ซ๐ข๐๐ฎ๐ญ๐ข๐จ๐ง๐ฌ ๐๐ซ๐ ๐ญ๐ก๐ ๐๐จ๐ฅ๐ฅ๐จ๐ฐ๐ข๐ง๐ :โบ Enhanced annual global partnership revenue by optimizing $58M+ across Infant and Toddler gear and toy categories.โบ Achieved 15% year-over-year growth, elevating market impact through strategic partnerships tailored to both retailer and consumer needs.โบ Formulated a comprehensive strategy to activate and maximize market share for Disney Baby licensed products in juvenile categories across the EMEA region, resulting in an outstanding 115% surge in sales.โบ Spearheaded the development and execution of robust support for the company's channel marketing strategy in the European market, driving impactful initiatives and optimizing market penetration.I am also proudly affiliated with Licensing International and the Society of Product Licensors Committed to Excellence, staying up-to-date with latest industry best practices. Let's connect and embark on a journey where strategic vision meets tangible success. Together, we'll script the next chapter of innovation and growth.๐๐ข๐ ๐ง๐๐ญ๐ฎ๐ซ๐ ๐ฌ๐ค๐ข๐ฅ๐ฅ๐ฌ ๐๐ซ๐ ๐ฅ๐ข๐ฌ๐ญ๐๐ ๐๐๐ฅ๐จ๐ฐ: Partnership Development | Channel Marketing | Global Team Leadership | Strategic Brand Marketing | Budget Management | Contract Negotiation | Project Management | Revenue Growth | Product Development | Account Management | Go-to-Market Strategy | Product Line Management | Presentation Skills | Strategic Thinking
Goldsong Consulting, Llc
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Independent ConsultantGoldsong Consulting, Llc Nov 2023 - PresentI advise businesses on profitable and successful strategies for brand licensing, go-to-market launches and strategic partnerships.
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Senior Manager Of Business Development And Global LicensingHoneywell Dec 2021 - Nov 2023Charlotte, North Carolina, Usโบ Fostered and maintained strategic B2B technology and trademark partnerships in North America and Europe, closing one deal and managing a pipeline of 8+ high-value opportunities with multimillion-dollar businesses poised for future growth. โบ Crafted financial models and potent business analyses, facilitating a compelling presentation for the profitability of strategic partnerships to internal executive stakeholders.โบ Orchestrated seamless product transitions to licensees, ensuring successful and profitable go-to-market timelines in collaboration with cross-functional teams and departments. โบ Led a proactive partner identification approach, conducting targeted industry searches and utilizing market insights to evaluate optimal partnership candidates. โบ Streamlined prospects by assessing company size, product portfolio complementarity, and geographical alignment, optimizing the company's strategic partnerships.โบ Transformed aging product lines, elevating profitability through strategic financial modeling, securing lucrative business partnerships, gaining unanimous C-suite approval, and boosting projected revenue. -
Director Of Strategic Partnerships And Global LicensingKids2 Aug 2017 - Aug 2021Atlanta, Ga, Usโบ Implemented a successful strategy that strengthened relationships with businesses, resulting in targeted sales campaigns and sustainable growth at both regional and retailer levels.โบ Optimized $58M+ in annual global partnership revenue across Infant and Toddler gear and toy categories, featuring prestigious brands, such as Disney Baby, Sesame Workshop, Mercedes-Benz, Ford Motors, and John Deere.โบ Achieved an impressive 15% year-over-year growth by prioritizing regional, channel, and partner-specific white space development in a revamped partnership strategy and overcoming industry challenges.โบ Spearheaded the evaluation and optimization of the product portfolio across diverse regions, identifying and addressing underperforming key products to enhance overall performance.โบ Collaborated seamlessly with internal Account Managers and actively engaged partners, strategically promoting products and enhancing placement for optimal performance.โบ Conducted internal product pricing reviews, implemented adjustments through promotional trials, and ensured innovative online content updates that boosted market responsiveness and sustained customer engagement.โบ Elevated market impact and consumer engagement by aligning partnerships with retailer and consumer needs in coordination with sales and insights teams.โบ Enhanced partner selection by assessing content brands, ensuring strategic alignments that enriched market relevance and maximized consumer engagement. -
Senior Manager Of Global Channel Strategy & International Channel MarketingKids2 Mar 2014 - Aug 2017Atlanta, Ga, Usโบ Devised a comprehensive strategy to activate and maximize market share for Disney Baby licensed products in juvenile categories across the EMEA region, resulting in an outstanding 115% surge in sales during the initial year in the role.โบ Crafted actionable and profit-driven roadmaps that played a pivotal role in surpassing targeted growth milestones.โบ Developed and executed robust support of the company's channel marketing strategy in the European market, driving impactful initiatives and optimizing market penetration.โบ Conducted in-depth analyses of retail landscapes and garnered essential insights into shopper and consumer behavior.โบ Fostered a collaborative partnership with Disney Baby EMEA, creating a strategic roadmap by country and retailer, leading to the development of impactful promotional initiatives.
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International Product ManagerMarket America, Inc. 2013 - 2014Greensboro, Nc, UsKey Accomplishment:โบ Managed 12 beauty and healthcare product lines and launched 50+ new products in Canada, Mexico, Spain, and LATAM. -
National Key Account ManagerAlbaad Usa, Inc. 2011 - 2013Massuot Yitzhak, IlKey Accomplishment:โบ Led performance of $20M+ in private label business at key national retailers, Target, CVS, and Rite Aid, through data-driven research, market analysis, and developing partner-specific programs and promotions. -
Program Assistant- Americas Peace ProgramThe Carter Center 2010 - 2011Atlanta, Georgia, UsKey accomplishment:โบ Coordinated and executed international diplomatic forum for 25+ prominent members of government and civil society from six Andean countries and the United States, including President Jimmy Carter. -
Freelance Interpreter And TranslatorIndependent Consultant 2004 - 2011Key Accomplishments:Covered and interpreted live major international events for CNN such as:โบ March 11 train bombings in Madrid, Spain in 2004. โบ Presidential victory of former Venezuelan president Hugo Chavez in 2006.โบ Release of Colombian politician, peace activist and hostage, Ingrid Betancourt, from the FARC guerrilla in 2008.
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Software Product Manager And Latino/Hispanic Programs ManagerWolters Kluwer, Taa North America Us Small Firms Feb 2004 - Dec 2009UsKey Accomplishments:โบ Led a high-performance sales team, driving strategic product management initiatives and comprehensive program development to optimize market positioning and achieve unparalleled business growth.โบ Expanded the Spanish-speaking market from 50 to 500+ accounts and built a Spanish-centric infrastructure across five departments by conducting strategic talent acquisition and promoting growth vision. -
Cnn En EspaรฑolCnn 2001 - 2001Atlanta, UsProfessional internship
Eriana Rivera-Rozo, Msc Skills
Eriana Rivera-Rozo, Msc Education Details
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Harvard Extension SchoolMarketing Management -
Kennesaw State UniversityConflict Management And Negotiation
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Berry CollegeCommunications; International Relations
Frequently Asked Questions about Eriana Rivera-Rozo, Msc
What company does Eriana Rivera-Rozo, Msc work for?
Eriana Rivera-Rozo, Msc works for Goldsong Consulting, Llc
What is Eriana Rivera-Rozo, Msc's role at the current company?
Eriana Rivera-Rozo, Msc's current role is Strategic Partnerships Director ๐ Generated $55M+ in Global Revenue and Launched 100+ Products via B2B Partnerships, Brand/Channel Marketing, and Business Development Initiatives.
What is Eriana Rivera-Rozo, Msc's email address?
Eriana Rivera-Rozo, Msc's email address is er****@****sii.com
What schools did Eriana Rivera-Rozo, Msc attend?
Eriana Rivera-Rozo, Msc attended Harvard Extension School, Kennesaw State University, Berry College.
What skills is Eriana Rivera-Rozo, Msc known for?
Eriana Rivera-Rozo, Msc has skills like Marketing Strategy, Spanish, Marketing, Strategic Planning, Sales, Business Development, Leadership, Product Marketing, Crm, Market Research, New Business Development, Management.
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