Eric Alessandro Email & Phone Number

Milan Area, Italy

Milan Area, Italy

National Accont Manager in charge of the newly launched project to distribute videogames to the retail channel, with the specific task of developing corporate awareness and competitiveness of Esprinet in this product category, thereby developing the business with large-scale distribution networks (Auchan, Carrefour, Panorama, Finiper, Esselunga, Coop, Il Gigante), large-scale specialty networks (Euronics, Trony, Ires, Mediaworld, Expert) and the specialized channel (including distributors such as DB-Line, GE Distribuzione, MT Distribution, Cidiverte and retail networks such as Gamestop, Gamelife, Gametekk, as well as independent retailers). My efforts resulted in a major increase in the company’s turnover from € 4 mln in 2012 to € 17 mln in 2017. The actions taken to achieve such improvement included:• Identification and implementation of sales strategies, sales and marketing terms and conditions and initiatives targeted to the individual channels/retailers, working in close cooperation with the industry and the Brand Managers;• Coordination of the external salesforce, which consisted of 11 agencies focused on the specific channel and an inside salesperson;• Adjustment of the methods and approach required by the specific market for the management of product launches with the Brand Managers and the logistics department; systematization and streamlining of the information communication model implemented with the channel; • Ongoing result monitoring and identification of any required corrective measures;• Mediation with and coordination of Account Managers of other business units in order to ensure that the appropriate commercial priorities were given depending on the credit lines assigned to shared customers and partners. • Monitoring of existing credit lines and definition of new credit lines to be granted to individual customers in cooperation with the Finance Department; management of seasonal sales peaks.

Italy

In charge of all Retail lines-of-business to assigned Key Retailers and Distributors (Gamestop, Mondadori, Ires, Blockbuster, Newave, Multiplayer and DB Line) developing 19 million € revenues in fiscal year 2010, operating as it follows:  Definition and implementation of sales strategies for each Retailer based on their specific commercial characteristics and their market position. Continuous results analysis and identification of any corrective actions; weekly re-forecasting. Coordination of external sales/marketing force in charge of “monitoring” sales outlets and implementing all sales support activities previously agreed per Retailer /sales outlet. Coordination of activities at the assigned indirect Retailers carried out by the sales reps employed by our national distributors.  Mediation/interaction/coordination of the activities of other company divisions with a business stake in the same Retailers. Active member of the international EMEA management team for the first world Retailer operating in the video-gaming sector (Gamestop) with the aim of proposing and examining innovative solutions/ideas and their applicability at local /EMEA level, identification of incentive plans for sales outlets, optimization of financial resources and sharing of best practices. Coordination with Operations & Finance for the management of issues linked to the supply of direct Key Retailers and the identification of solutions for more effective processes in a business subject to constant change and shifting demands. Implementation of training for Retailers on future products and sharing of useful company strategies for correct planning of activities.

In charge of the national management of the start-up of the video-games channel (national chains, specialised distributors, local chains) with the aim of reaching 30% market share in three years with Xbox (new games console and relative line-up) by means of the actions below:  Identification and hiring of the main and most authoritative operators in the video-games market Identification of criticalities causing dissatisfaction within the channel related to the newly born Xbox video-gaming platform, expressed by the channel itself. Identification of specific demands of the channel. Reporting of issues to Italian management and identification of possible solutions. Implemented the above solutions and obtained commitment by the channel.  Management of marketing funds. Obtained support from channel marketing for the production of dedicated and exclusive materials/initiatives.

Italy

Channel Account Manager (2000-2002) – In charge of sales and the transfer of IT culture in line with the set objectives to some of the most representative names of large retail chains (including Carrefour/Euromercato, Esselunga, Coop, Bennet, Iper, Panorama, Il Gigante, Il Mercatone/Conforama), with the following remit: Reaching the assigned target for each Retailer; obtaining clearly identified shelf space; adding new product line-ups to the grid; transfer of IT values to HQ/sales outlets as part of a long term strategy. Also in charge of two specialized distributors in the IT world: IPS and Brain Technology

Representation agency – In charge of Lombardy for the start-up of the newly formed Multimedia Division operating via the main Computer Shop chains (Strabilia, Computer Union, CDC, Vobis, Tecnodiffusione/Strabilia) and local chains.Also in charge of an IT distributor (Executive SpA).Position was supported by two sub-agents, assigning them objectives in line with company targets and coordinating their activities, managing revenues for 800 Mil Italian lira (approximately 15,000 units) at launch, exceeding the assigned target by 15%.

National distributor specialized in the distribution of PC videogames, gaming consoles and peripherals. Representation agency in charge of Lombardy with the support of two sub-agents.

National distributor specialized in the distribution of PC videogames, gaming consoles and peripherals.Established Agenzia di Rappresentanze Informatiche (ARI Snc) with the mandate for Lombardy.