Eric Anderson Email & Phone Number

United States

We're Piloteer, a branding agency hell-bent on powersports domination. Our collective experience in the category and our shared passion for providing valuable insights and breakthrough creative solutions make us the perfect ally in the fight to win the hearts and minds of a new generation of riders. From side-by-sides to cars, from beer to soda pop, we've forged lasting connections with consumers in every category we've worked on. We're ready to ride when you are. www.piloteeragency.com

Carson City, Nevada, Us

Eric Anderson's VROOM Network is a scalable group of independent contractors specializing in the powersports industry. Start-ups, brand building, sales training, marketing strategies, interactive e-learning, brand building, public relations, competitive analysis, apparel development, team building and channel management are a few of their services. Clients include Mahindra ROXOR, American Honda, Arctic Cat, Bell Helmets, Johnson Controls, Gibbs Quadski Amphibians, Ace Cafe USA, Baja Designs, Fusar Helmet Technologies, NuViz, BRP, EFG Companies, MotorFist, MotoTV and progressive dealerships nationwide.

Carson City, Nevada, Us

The Vroom Network is a custom powersports-specific marketing, networking and startup business consulting firm which is expandable depending upon the client's needs--large or small. We have worked with many foreign entities wishing to enter the American marketplace from Europe and Asia as well as individual inventors who need assistance taking their product to market. We have also assisted large franchised powersports operations targeting national Go-To-Market milestones and industry rollouts.

Expert Witness specializing in rider behaviors of motorcycle, ATV, UTV and off-road 4x4 vehicles.

Sunbury, Ohio, Us

instrumental in rebuilding the 50 year old publication serving as the voice of the powersports industry with over 12,000 retailers, supporting distributors, aftermarket manufacturers and allied trades as the audience.

Us

This is a 25 year column which has run in several powersports trade journals over the last 20 years. A view of motorcycle retailers--both brick and mortar as well as e-tailers--from the other side of the counter, cash register...or computer. Customer strategies, priorities and shopping habits are changing rapidly and retailers need to pay attention. Host for DealerExpo panels, SuperSessions and Education Center.

Auburn Hills, Mi, Us

Build the GTM strategy and brand awareness plan. Create organic content related to the new off-road ROXOR 4x4 vehicle including YT videos and ROXOR Adventure Magazine--digital and print. Work with editors of enthusiast, ranch, hunt and utility publications. Also provided website and social media content in the form of professional photography and video scripting, capture, editing moderating, hosting and production.

Auburn Hills, Mi, Us

Irvine, Ca, Us

volunteer, elected position on MIC's Board of Directors for 20 years, plus Aftermarket Committee member, chairman positions on Helmet Task Force and Rider Safety Sub-Committees.

"Retail Intel" informs retailers of primarily brick and mortar "speed shops" how to view their business more like they view racing--competitive, statistically driven and passionate. Many are former racers who got into retail because they loved the industry. The column portrays common mistakes made in retail along with simple, easy-to-understand in-store solutions. Merchandising, conversion rates, sales processes, promotions, display ideas, mobile strategies and more are included as topics.

Coordinating and synergizing the sales and marketing efforts of MAG companies and brands worldwide. Created on-line powersports training for MAG brands via an LMS-backed PowersportsU (.com) interactive website. Assembled the design, development, factory, logistics and sales team for the Roland Sands apparel collection.

I founded the start-up company and brand of motorcycle helmets and apparel known as Scorpion Sports (ScorpionExo) with a dealer-direct business model. We were the 41st helmet company to enter the powersports market in America and grew to within the top 3 or 4 brands as recognized from a major North American customer service study. Incredibly rapid and successful growth for 6 years.

Managed, developed, marketed and distributed 2 house brands FIRSTGEAR and Hein Gericke as well as 12 other private label apparel customers The private label accounts were OEM powersports, action sports and fashion accounts including Harley Davidson, American Honda, Kawasaki Motors, American Suzuki, Yamaha Motors, Cadillac, Polaris, Victory, Arctic Cat, So Cal Speed Shop, Jet Pilot and more. I was co-founder for the FIRSTGEAR brand of apparel and assisted in the importation of Schuberth helmets, Held gloves and TCX boots. Distributor and dealer-direct business models were both used while at Intersport Fashions West.

Technical Analyst and Director of Special Programs for MIC plus served as Director Media Relations for Motorcycle Safety Foundation. Also performed similar roles for the new association SVIA (Specialty Vehicle Institute of America).

Biological Sciences & Coaching

Bs & Education Degree, Biological Sciences & Education Degree