Eric Anderson Email and Phone Number
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Eric Anderson personal email
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I have been in the powersports industry over 35 years including the MIC and MSF and being VP Intersport Fashions West for 18 years developing and selling Hein Gericke, FIRSTGEAR and private label apparel collections for Harley-Davidson, Yamaha, Honda, Kawasaki, Suzuki, Polaris, Arctic Cat and more. In 2005 I co-founded a project developing, marketing and selling a new line of helmets and specialty riding gear under the name Scorpion (Sports, Inc.) located in Lake Forest, CA. In 2009 I founded my own services and training business, VROOM Network. In 2010 I became VP Sales and Marketing for the Motorsport Aftermarket Group (MAG) and have been instrumental in building an apparel team for Roland Sands and their online training facility called PowersportsU.com. My own business continues to grow consulting work afor Johnson Controls, Baja Designs, Gibbs Quadski Amphibians, Ace Cafe USA and most recently launching ROXOR Offroad for Mahindra Automotive North America. My "Confessions of a Customer (tm)" column writing continues with Dealernews magazine which I helped revive in 2018. Specialties: e-learning, curriculum/course development, apparel product development, powersports marketing, start-ups, sales and brand development, product and brand training, online e-learning, helmet and apparel design/development/distribution, digital marketing, social media planning, marketing programs and planning.
Motorcycleforensicsexpert (.Com)
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Motorcycleforensicsexpert (.Com)United States
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Co-Founder Piloteer Agency (.Com)Piloteer Agency Www.Piloteeragency.Com Sep 2019 - PresentWe're Piloteer, a branding agency hell-bent on powersports domination. Our collective experience in the category and our shared passion for providing valuable insights and breakthrough creative solutions make us the perfect ally in the fight to win the hearts and minds of a new generation of riders. From side-by-sides to cars, from beer to soda pop, we've forged lasting connections with consumers in every category we've worked on. We're ready to ride when you are. www.piloteeragency.com
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President, FounderVroom Network Nov 2011 - PresentCarson City, Nevada, UsEric Anderson's VROOM Network is a scalable group of independent contractors specializing in the powersports industry. Start-ups, brand building, sales training, marketing strategies, interactive e-learning, brand building, public relations, competitive analysis, apparel development, team building and channel management are a few of their services. Clients include Mahindra ROXOR, American Honda, Arctic Cat, Bell Helmets, Johnson Controls, Gibbs Quadski Amphibians, Ace Cafe USA, Baja Designs, Fusar Helmet Technologies, NuViz, BRP, EFG Companies, MotorFist, MotoTV and progressive dealerships nationwide.
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PresidentVroom Network Apr 2010 - PresentCarson City, Nevada, UsThe Vroom Network is a custom powersports-specific marketing, networking and startup business consulting firm which is expandable depending upon the client's needs--large or small. We have worked with many foreign entities wishing to enter the American marketplace from Europe and Asia as well as individual inventors who need assistance taking their product to market. We have also assisted large franchised powersports operations targeting national Go-To-Market milestones and industry rollouts.
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Expert Witness Motorcycles Atvs UtvsMotorcycle Forensics Expert (.Com) Sep 2019 - PresentExpert Witness specializing in rider behaviors of motorcycle, ATV, UTV and off-road 4x4 vehicles.
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Vice PresidentDealernews Apr 2018 - PresentSunbury, Ohio, Usinstrumental in rebuilding the 50 year old publication serving as the voice of the powersports industry with over 12,000 retailers, supporting distributors, aftermarket manufacturers and allied trades as the audience. -
"Confessions Of A Customer (Tm)" ColumnistDealernews Jan 1993 - PresentUsThis is a 25 year column which has run in several powersports trade journals over the last 20 years. A view of motorcycle retailers--both brick and mortar as well as e-tailers--from the other side of the counter, cash register...or computer. Customer strategies, priorities and shopping habits are changing rapidly and retailers need to pay attention. Host for DealerExpo panels, SuperSessions and Education Center. -
Director Of Media RelationsMahindra Automotive North America May 2017 - Aug 2020Auburn Hills, Mi, UsBuild the GTM strategy and brand awareness plan. Create organic content related to the new off-road ROXOR 4x4 vehicle including YT videos and ROXOR Adventure Magazine--digital and print. Work with editors of enthusiast, ranch, hunt and utility publications. Also provided website and social media content in the form of professional photography and video scripting, capture, editing moderating, hosting and production. -
Media Relations Roxor Mahindra Automotive North AmericaMahindra Automotive North America Apr 2017 - Aug 2020Auburn Hills, Mi, Us
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Board Member Motorcycle Industry CouncilMotorcycle Industry Council May 2001 - Jan 2020Irvine, Ca, Usvolunteer, elected position on MIC's Board of Directors for 20 years, plus Aftermarket Committee member, chairman positions on Helmet Task Force and Rider Safety Sub-Committees. -
"Retail Intel" ColumnistPerformance Racing Industry Magazine Oct 2010 - Jul 2016"Retail Intel" informs retailers of primarily brick and mortar "speed shops" how to view their business more like they view racing--competitive, statistically driven and passionate. Many are former racers who got into retail because they loved the industry. The column portrays common mistakes made in retail along with simple, easy-to-understand in-store solutions. Merchandising, conversion rates, sales processes, promotions, display ideas, mobile strategies and more are included as topics.
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Vice President Sales And MarketingMotorsport Aftermarket Group (Mag) Oct 2010 - Apr 2012Coordinating and synergizing the sales and marketing efforts of MAG companies and brands worldwide. Created on-line powersports training for MAG brands via an LMS-backed PowersportsU (.com) interactive website. Assembled the design, development, factory, logistics and sales team for the Roland Sands apparel collection.
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Co-Founder, Vp Sales And MarketingScorpion Sports Inc. Sep 2003 - Sep 2009I founded the start-up company and brand of motorcycle helmets and apparel known as Scorpion Sports (ScorpionExo) with a dealer-direct business model. We were the 41st helmet company to enter the powersports market in America and grew to within the top 3 or 4 brands as recognized from a major North American customer service study. Incredibly rapid and successful growth for 6 years.
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Vp Sales And MarketingIntersport Fashions West 1986 - 2004Managed, developed, marketed and distributed 2 house brands FIRSTGEAR and Hein Gericke as well as 12 other private label apparel customers The private label accounts were OEM powersports, action sports and fashion accounts including Harley Davidson, American Honda, Kawasaki Motors, American Suzuki, Yamaha Motors, Cadillac, Polaris, Victory, Arctic Cat, So Cal Speed Shop, Jet Pilot and more. I was co-founder for the FIRSTGEAR brand of apparel and assisted in the importation of Schuberth helmets, Held gloves and TCX boots. Distributor and dealer-direct business models were both used while at Intersport Fashions West.
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Media Relations, Technical Analyst, Director Special ProgramsMotorcycle Industry Council & Motorcycle Safety Foundation 1980 - 1986Technical Analyst and Director of Special Programs for MIC plus served as Director Media Relations for Motorcycle Safety Foundation. Also performed similar roles for the new association SVIA (Specialty Vehicle Institute of America).
Eric Anderson Skills
Eric Anderson Education Details
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Uc Santa BarbaraBiological Sciences & Coaching -
Uc Santa BarbaraBiological Sciences & Education Degree
Frequently Asked Questions about Eric Anderson
What company does Eric Anderson work for?
Eric Anderson works for Motorcycleforensicsexpert (.com)
What is Eric Anderson's role at the current company?
Eric Anderson's current role is Founder Vroom Network (.com), Piloteer Agency (.com), MotorcycleForensicsExpert.com.
What is Eric Anderson's email address?
Eric Anderson's email address is er****@****ork.com
What is Eric Anderson's direct phone number?
Eric Anderson's direct phone number is +194985*****
What schools did Eric Anderson attend?
Eric Anderson attended Uc Santa Barbara, Uc Santa Barbara.
What are some of Eric Anderson's interests?
Eric Anderson has interest in Twisted, Quail Ridge Animal Hospital, 3bikemoms, Driving School, Jimmy Lewis Riding School, Roxor Off Road, Inc, California Supercar Adventures, Community, Net.
What skills is Eric Anderson known for?
Eric Anderson has skills like Marketing Strategy, Brand Development, Advertising, Marketing, Public Relations, Product Development, Trade Shows, Start Ups, Sales Management, New Business Development, Competitive Analysis, Team Building.
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