Eric Aronson Email & Phone Number

Los Angeles, Ca, Us

Greater Los Angeles Area

Manage promo scheduling staff in scheduling of all promos, interstitials, branding elements, PSAs, and added value for FX. Work closely with programming, marketing, traffic, operations, and ad sales departments to maximize network promo time and develop on-air marketing strategy. Coordinate and negotiate the implementation of cross channel and added value promotions. Create weekly on-air promotional priorities, primetime promo schedule, and competitive programming calendar. Program and schedule mobisodes and promotional content on the AT&T/FX mobile video channel. Run monthly cross channel conference call with FOX, FOX Sports Net, FOX News, and National Geographic, Speed, and Fuel.

Planned and managed the scheduling of all promos, PSAs, and branding elements within ABC non-prime programming. Main contact for daily promo scheduling changes within all dayparts. Created and maintained weekly prime and non-prime promo charts and grid. Main contact for department with Program Administration and Operations regarding program formats. Maintained and created promo plan using the in-house on-air promo planning computer system (OPMPS). Developed and implemented new scheduling procedures while assisting in the trasition of management from New York to Los Angeles.

Managed promo scheduling staff in scheduling of all promos and branding elements for FOX Family Channel and FOX Kids Network. Developed on-air marketing strategy. Acted as liaison between on-air promo, programming, marketing, scheduling, and traffic departments regarding on-air promo creation and implementation. Coordinated the scheduling of third party and cross channel promotions with ad sales department and other FOX entities. Chaired “Watchdog” committee, the company-wide group responsible for ensuring compliance with FCC guidelines. Outlined monthly and weekly on-air promotional priorities. Drafted on-air promo scheduling projections and post-analyses for programming priorities. Developed the promo scheduling procedures for both networks.

Scheduled programming, interstitial, and promotional elements within the FOX Kids Network line-up, utilizing analytical skills and knowledge of target audience, programming/promotional goals, and corporate priorities. Determined which on-air promotional elements were needed to promote network priorities. Conceived and wrote the weekly Promo Priorities newsletter sent to all 179 FOX Kids affiliate stations. Acted as network liaison with production companies and viewers regarding FKN scheduling questions. Interfaced with on-line services department as supplier of program and special events materials for company website. Acted as liaison between FOX Prime, FOX Sports, and FKN in negotiating the placement and amount of FKN promos within primetime and sports programming.

Compiled and analyzed program data and ratings for various dayparts. Provided analyses for sports, affiliate marketing, and sales divisions. Created multimedia presentations for sales, affiliate, and publicity departments. Assisted in analysis of focus groups. Maintained tape and script libraries. Updated weekly Prime, Kids, & Late Night tracking reports. Oversaw distribution of all ratings reports.