Head Of Product
Vancouver, Canada Area
I joined Ziggie in 2017 after the company I founded (WeShop.org) was acquired. Ziggie.com is an online marketplace connecting consumers, brands, and non-profits interested in having an impact through everyday purchases. This role included leading our Product team, while also executing on user growth strategies. My duties have included...▪ Product discovery and collaboration with key business partners to find product-market-fit▪ Managing product stories and technology roadmap▪ Website positioning and messaging▪ Outlining technical specifications for outsourced work▪ Creating wireframes / polished designs with / without designer (Photoshop, Illustrator)▪ QA and mobile testing, bug tracking▪ KPI site benchmarking (Bounce rate, Conversion rate, AOV, Time on site, etc), ▪ KPI optimization A/B testing, Google Analytics, and Data Analysis using Excel▪ Researched areas of innovation (most importantly the potential to leverage blockchain)▪ Leading the creation and coordination of various marketing campaigns, including: door-to-door canvassing, direct mail, print, video, as well as social media and email