Eric Asbury Email and Phone Number

Creative Direction | Photo Art Direction | Concept Ideation and development | Brand Storytelling | Brand Building

Head of all creative output for Lane Bryant and Lane Bryant Intimates Brands, overseeing brand identity,brand strategy, creative ideation, creative direction, social strategy and content, store signage, visualmerchandising, marketing communications, product styling, and budget management.Brand:• Launched the “Fit for You” brand platform, reinforcing Lane Bryant’s commitment to fit, fashion, and value for plus customers. Implemented pillar events across all channels, resulting in a 21% increase in traffic and an 18% increase in conversion rates.• Created a brand book and creative standards guidelines, unifying brand messaging and increasing recognition by 22% across digital and print platforms.Creative:• Devised editorial and marketing creative projections for all commerce channels, increasing engagement and customer acquisition by 11%.• Revamped creative applications for campaign, marketing, and e-commerce photo and video shoots, establishing new styling standards to highlight Lane Bryant’s authority on fit, fashion, and value.Marketing:• Orchestrated customer-centric initiatives with C-suite leaders for key product franchises and fashion capsule collections, leading to a 28% increase in brand awareness, 22% increase in e-commerce traffic, 19% increase in store traffic, and a 17% increase in conversion rates.• Developed coordinated seasonal marketing projections, defining the roadmap for marketing strategy and brand creative execution.Organization:• Optimized workstream efficiencies, resulting in a 30% increase in asset production and $700K savingsin production costs.

• Led a team of 18 individual contributors in creating GAP outlet brand marketing globally across allchannels, driving 187% growth from 2019-2020.• Performed workload assessments and implemented new operational processes, including streamlinedproject management tools, increasing productivity by 38% and asset production by 47%.• Introduced and launched the Universal Legging campaign, featuring influencer partnerships andtargeted social media ads, grossing $7M in sales in the first 30 days and exceeding averages by 510%.• Directed creative efforts to refine and enhance the customer journey, including personalized emailcampaigns and improved site navigation, resulting in a 15% increase in customer satisfaction scores asmeasured by post-purchase surveys.• Re-established the use of the in-house studio, resulting in $1M annual cost savings.• Collaborated with site merchandising to refine and enhance the customer journey through A/B testingand UX improvements, increasing traffic from 11 to 20% over six months.

• Successfully translated company business objectives and strategies into best-in-class omni marketing assets that accelerated business comps by 25% to 40% from 2015-2019.• Pivoted creative focus to digital, emphasizing the customer journey. This resulted in digital space growth from 18% to 40% of the overall business and elevated brand perception through compelling storytelling, aspirational photography, and graphic assets.• Developed seasonal concept decks aligning creative direction from product design to all marketing outputs, ensuring cohesive and effective brand messaging.• Launched and staffed an in-house photo studio for all product page and non-UGC social assets, organically increasing social following from 24K to 703K over two years.

Brand Building, Creative Direction, Art Direction, Styling, Conceptual Marketing, Trend Forecasting, Visual Merchandising.

Global brand stylist for all customer touchpoints and experiences including: print, television, video, digital, and e-commerce.

• Spearheaded comprehensive omni-channel marketing campaigns using modern and aspirationalfashion storytelling, elevating brand recognition by 30% across multiple channels, including print,digital, social media, television, in-store displays, and customer acquisition events.• Directed the creative direction for Victoria’s Secret’s most successful bra launch, achieving $9M in totalsales and surpassing previous launch records by 25%.