Eric Ax Email & Phone Number

Boiling Springs, SC, US

Tampa, Florida, United States

Tampa/St. Petersburg, Florida Area

• Led the sales & marketing strategies for the Publix account team within Kellogg Morning Foods business unit. Engaged cross functional support partners to ensure alignment and collaboration between Publix and Kellogg..
• Consistent strong P&L management, delivering profit objectives by returning exceptional sales contribution and net sales.
• Collaborator who aligned Kellogg corporate business unit leaders with Publix go-to-market sales strategies to effectively drive profitable business growth while delivering strong ROI.

Tampa/St. Petersburg, Florida Area

• Responsible for leading a team of (7) Account Executives to achieve sales and profitability objectives. Oversee and manage all sales and business development functions for Kellogg’s Morning Foods and Snacks divisions.
• Reversed an under-performing Publix Morning Foods business. 2004 sales grew 12.2% vs. 2003, 2005 sales grew 15% vs. 2004 and 2006 sales grew 15% vs. 2005.
• Exceeded KUSA budget 9 of the 11 years in this role with trade spend on budget.
• Achieved consistent year over year growth within Kellogg’s Snacks division (Cookie/Cracker/Wholesome Snacks) through effective management of 3rd party distributor network. Consolidated distributor network to streamline.

San Antonio, Texas Area

Managed the HEB account for Kellogg Morning Foods business unit. Responsibilities included selling new items, maximizing existing distributions, developing / negotiating sales promotions to maximize profitable top and bottom line growth and meet all sales budgets.

Charlotte, North Carolina Area

Responsible for the development, management, and leadership of a team of Regional Sales Managers to achieve net sales and operating profit objectives for national accounts along with key customers in the Eastern half of the United States. Annual frozen sales of $200M.

Dallas/Fort Worth Area

Responsible for development, management, and leadership of broker sales agency to achieve assigned targets through strategic planning and selling. Called directly on Wal*Mart and Sam’s Club headquarters.

Bedford, New Hampshire

Responsible for the development of key accounts and leadership of broker sales agency in the Northeast.