Supported business development and provided general marketing services. Created and executed marketing plan. Grew number of leads by building on previous work and utilizing tradeshows, LinkedIn, website, and email. Helped increase website traffic and sales-qualified leads. Leveraged Salesforce and Act-On to create email nurture campaign, contact leads, and seamlessly add new lists to the campaign. Implemented best practices for Salesforce and provided training to team. Oversaw annual marketing budget of approximately $120,000.- Identified target markets and managed strategy to engage audiences and increase sales- Established lead nurturing campaign, resulting in three sales in first three months- More than doubled sales pipeline in six months- Managed content strategy for company website, press releases, and social media channels- Created whitepaper, press releases, and over 80 blog posts in five months - Increased organic/non-paid traffic by 35% and conversion rate by 40%, as well as reduced agency management by costs $8,000 - Directed outside agencies and vendors, providing marketing, content, and creative services- Measured and evaluated sales channels to increase return on marketing investments- Conducted NPS score and eNPS score measurement to identify business opportunities - Created and edited request for proposals (RFPs), sales presentations and bids- Led organization through rebranding process that included discovery and definition phases to better define target market and corporate identity

Led internal marketing team, including copywriter, graphic designers, and project manager. Supervised marketing intelligence manager. Supported prepaid product marketing to consumers as well as company services to financial institutions. Enhanced company culture and created events to increase awareness and improve morale. Named products and created branding. Built and designed websites, brochures, POP, marketing materials, magazine ads, and product decks. Managed employee and client events. Worked closely with product development to create marketing around products. Collaborated with outside agencies for creative and functional marketing support. Oversaw marketing budget of more than $250,000 per year.- Launched company's first direct-to-consumer prepaid product in less than four months - Established marketing channels, exceeding growth targets based on ideas brought to business - Created name, brand, websites, and marketing materials for two credit products - Increased year-over-year marketing adoption by clients, increasing sales - Worked with MasterCard on sponsoring holiday marketing campaign to clients, which increased sales year over year by 4%, reducing company spend by over 10%- Developed campaign for a client that increased seasonal sales by over 44% year over year - Implemented online and direct-to-consumer acquisition, communication, and usability strategies.- Designed and managed press releases, events, advertisements, presentations, and market research- Created and maintained departmental processes to ensure efficiency and accuracy

Developed and executed marketing tactics and communications to consumers. Managed online, email, and SMS consumer communications and campaigns. Directed development of websites and consumer applications. Helped create communications and marketing around prepaid card program. Oversaw marketing for shopping rewards site. - Created email campaigns and online ads to prepaid cardholders/members - Developed content for payday loan product, performed site testing, and worked with outside product managers on requirements for application

Managed internal marketing team of designers, copywriters, and project managers. Managed monthly direct mail campaigns for credit card offers. Conducted corporate marketing and events for clients and employees. Managed product enhancement and marketing of credit insurance product and affinity products. Oversaw annual marketing budget of over $7,000,000.- Managed direct mail campaigns, sending between 500,000 to 1,500,000 pieces monthly. - Saved over $100,000 in production costs through negotiation and production efficiencies.- Created presentations of results, presenting quarterly to the board of directors.

- Developed retail marketing and sales strategies- Managed a team of retail marketing coordinators and sales professionals- Maintained product roadmaps and merchandising for 350 retail locations- Managed and trained staff on new product launches and initiatives- Opened and managed stores in Framingham, MA; Wichita, KS; Lincoln, NE