Eric Barrett

Eric Barrett Email and Phone Number

Executive Vice President of Sales and Marketing @ Betterguards Technology
Salt Lake City, UT, US
Eric Barrett's Location
Salt Lake City, Utah, United States, United States
Eric Barrett's Contact Details

Eric Barrett personal email

n/a
About Eric Barrett

360-degree business leader specializing in brand strategy, digital marketing, and new business development. Creating category-leading growth strategies, in all shapes and forms, from net new to organic to helping a company expand its footprint and value proposition. Encompassing global brands, including Nike, Tesla, Mercedes-Benz, Lexus, and Nu Skin.Dynamic leader with extensive expertise in brand positioning, relationship building, cultivating relationships with industry-leading organizations and stakeholders across multiple verticals, developing strategic partnerships focused on growth, and collaborating with cross-functional teams on program implementation. Motivational coach and mentor with proven ability to facilitate best-in-class training, provide one-on-one guidance to improve performance, and integrate data-driven process improvements that engage teams.Recent accomplishments:- Designed and launched the City Edition in partnership with Nike, the NBA, and the Utah Jazz- Launched the Tesla Model 3 campaign for the highest-selling EV of all time- Oversaw global brand management at Nu Skin Enterprises across 6 regions worldwide with over 200+ CPG products, affiliate marketing, e-commerce, paid media, live events, and more- Defined go-to-market strategy in 7 countries, launched new verticals, spearheaded consumer research and NPS, and grew customer acquisition by 400%+ YOY for high-speed home internet startup, WeLink- Spearheaded digital transformation and e-commerce channels while undergoing a multi-billion-dollar acquisition for the world’s largest renewable home energy brands, Vivint Solar and Sunrun, leading to 120% growth YOY for 3.5 consecutive years and growing from ~0% GAR to ~30% GAR through digital channelsStudied Design at Brigham Young University (BYU). Graduated with Cumm Laude Honors as a Phi Eta Sigma Honors Society member. 8-time academic scholar, 12-time talent award recipient, and the Oscarson Grant recipient.Multilingual in English and Spanish. Technically savvy with proficiency in Marcom, Analytics, Adobe Creative Cloud, MS Office, CRM, Salesforce, and Google Suite.

Eric Barrett's Current Company Details
Betterguards Technology

Betterguards Technology

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Executive Vice President of Sales and Marketing
Salt Lake City, UT, US
Website:
betterguards.de
Employees:
23
Eric Barrett Work Experience Details
  • Betterguards Technology
    Executive Vice President Of Sales And Marketing
    Betterguards Technology
    Salt Lake City, Ut, Us
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  • Betterguards Technology
    Executive Vice President Of Sales & Marketing
    Betterguards Technology Apr 2023 - Present
    Berlin, De
    Providing executive leadership while driving revenue growth and market expansion in the sports technology industry. Spearheading strategic initiatives, forging key partnerships, and building high-performing teams to propel the next generation of injury prevention innovation. Leveraging cutting-edge digital marketing, data analytics, AI, and go-to-market strategies to promote athletic performance, injury prevention, and sports experiences worldwide. Shaping the future of sports technology and making a meaningful impact in the industry.
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  • Mixline Media
    Co-Founder & Partner
    Mixline Media Nov 2011 - Present
    Sandy, Utah, Us
    Founder of Mixline Media, an independently owned marketing agency in Salt Lake City, UT encompassing global and nationally-renowned clients. Helping organizations innovate and grow with full-stack digital marketing and brand strategy solutions. Generating top- and bottom-line growth in nearly every industry, including fashion, beauty, wellness, sports, automotive, and entertainment. Experiencing client growth from 120% YOY to 400% YOY. Developing strategic partnerships and new marketing channels in e-commerce, retail, and wholesale. Creating high-impact results focusing on social media automation (Facebook, Instagram, Twitter, LinkedIn, and TikTok), increasing online traffic, e-commerce and lead conversion rate optimization, increasing ROAS, and improving customer lifetime value (LTV). Using a holistic approach to digital-first marketing, competitive positioning, and data to collaborate with executives on strategic planning and e-commerce strategiesLeading one of the few major marketing agencies where the business owners are the creators of the work and serve as the primary contact for every client. Maintaining a human-centered approach that reflects our conviction that great work cannot succeed without passion, intelligence, and personal commitment.
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  • Welink
    Vp Of Marketing
    Welink Apr 2021 - Sep 2022
    Lehi , Ut, Us
    Developed brand strategy and cultivated company culture focused on growth strategies, new business development, and brand vision. Designed cross-platform programs through operations, marketing, sales, and finance. Launched industry-leading Net Promotor Program (NPS). Acquired Mobile Breakthrough 2021 and 2022 awards. Developed demand generation, lead generation, lead scoring, and sales pipeline and increased sales by over 400% YOY.- Led customer acquisition growth over 400% YOY- Managed B2C and B2B growth in ALL new and existing verticals, including WeLink Inc., WeLink Cities, and WeLink Global- Launched new markets in major U.S. metros and several international regions- Published in Forbes, Financial Times, and TechCrunch- Built holistic, integrated, and cross-channel brand and content strategy across public relations, communications, digital marketing, demand and lead generation, search engine optimization (SEO), paid media, email, SMS, CRM, and social media- Analyzed customer insights with industry-leading NPS program and garnered Mobile Breakthrough Awards for 2021 & 2022
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  • Sunrun
    Director, Content & Design
    Sunrun Jun 2020 - Apr 2021
    San Francisco, Ca, Us
    Led integration of cross-functional teams and cultivated company culture through multi-billion-dollar public acquisition and merger. Drove brand and content strategy, marketing and sales relationship building, co-marketing partnerships, and go-to-market strategy in 2 top 5 U.S. metro markets. Oversaw rollout of cross-platform programs in ads, digital marketing, and third-party lead providers contributing operating P&L of over 30% gross-annual-revenue (GAR).- Collaborated with sales and marketing leadership to grow holistic, integrated, and digital marketing to over ~30% total companywide customer acquisition- Pioneered personalization with integrated experiential design across digital products, UI/UX, and web properties- Led brand integration across UI/UX, brand design, graphic design, video, photo, editorial, content strategy through multi-billion-dollar public acquisition- Oversaw headless content platforms with 25+ portfolio brands and digital properties- Spearheaded go-to-market (GTM) strategy in 2 of 5 top U.S. metro markets
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  • Vivint Solar
    Creative Director
    Vivint Solar Feb 2018 - Jun 2020
    Lehi, Utah, Us
    Designed corporate brand identity, messaging, and holistic content strategy. Focused on high-volume, top- and bottom-line growth metrics. Directed digital sales strategy growing customer acquisition by more than 120% YOY in consecutive years. Spearheaded strategic partnerships and channel expansion across sales and marketing channels, building and sustaining relationships with key stakeholders. Launched new marketing channels, built new verticals, and grew digital presence. Generated revenue with a healthy channel mix and integrated digital marketing in SEO, paid advertising, PR, influencer collaborations, and social media. Increased traffic by 400%+ YOY, and conversion rate by 200%+, while consistently improving customer lifetime value (LTV).- Designed brand identity and defined messaging and content strategy, with company vision, mission, and values- Pioneered digital transformation in e-commerce and digital marketing- Increased digital customer acquisition by more than 120% YOY for 3 consecutive years- Introduced industry-leading affiliate marketing, referral marketing, and sales marketing platform- Managed agencies, contractors, and 25+ direct reports specializing in design, photo/video, content, and digital marketing- Launched new channels in retail, marketing, sales, dealer, home builder, and partner channels
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  • Distinc_
    Art Director
    Distinc_ Sep 2016 - Feb 2018
    Los Angeles, California, Us
    Drove brand design, relationship-building, and business development for agency clients. Served as brand consultant for critical clients, guiding them through creating campaigns and marketing initiatives with a focus on achieving performance metrics. Developed strategies that engaged consumers and customers across platforms, including leveraging opportunities within physical and digital spaces and integrating experiential opportunities.
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  • Nu Skin
    Global Brand Team Lead
    Nu Skin Aug 2015 - Feb 2018
    Provo, Utah, Us
    Reimagined global branding, launched cross-channel campaigns, and redefined consumer packaged product launches across 6 global regions and 4 regional marketing departments. Ensured products, brands, programs, campaigns, and events maintained brand identity and messaging while providing cross-marketing opportunities. Developed product branding and designed a revolutionary customer loyalty program (Nu Skin+). Pioneered interactive product design between digital and physical beauty products. Collaborated on digital transformation and global e-commerce launch with over 200 CPG products, branding, digital asset management, global campaigns, and packaging. Oversaw campaigns, events, affiliate marketing, social media, paid advertising, mobile, website, and e-commerce.
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  • Thinkso Creative
    Designer
    Thinkso Creative Mar 2013 - Aug 2015
    New York, New York, Us
    Collaborated on category-defining brand identities and marketing campaigns for clients across fashion, news and media, editorial, education, banking, finance, transportation, and non-profits. Expanded new marketing channels and managed existing social media and digital presence. Analyzed brand messaging and competitive positioning, using data to collaborate with executives on strategic planning and partnership lead generation. Led Thinkso’s annual Give a Brand event and provided non-profits in need with full-service branding and marketing at no cost.
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  • Brigham Young University
    Designer
    Brigham Young University Nov 2011 - Mar 2014
    Provo, Ut, Us
    Led marketing and brand development across key university verticals. Developed content, design, campaign execution, and brand management for Museum of Art (MOA), College of Physical and Mathematical Sciences, Department of Design, and the Department of Visual Arts, as well as the University Bookstore, and Athletics.
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Eric Barrett Skills

Advertising Editorial Design Adobe Creative Suite Adobe Photoshop Adobe Illustrator Adobe Indesign Adobe After Effects Print Design Environmental Graphics Packaging Design Motion Graphics Design

Eric Barrett Education Details

  • Brigham Young University
    Brigham Young University
    Graphic Design

Frequently Asked Questions about Eric Barrett

What company does Eric Barrett work for?

Eric Barrett works for Betterguards Technology

What is Eric Barrett's role at the current company?

Eric Barrett's current role is Executive Vice President of Sales and Marketing.

What is Eric Barrett's email address?

Eric Barrett's email address is er****@****lar.com

What schools did Eric Barrett attend?

Eric Barrett attended Brigham Young University.

What skills is Eric Barrett known for?

Eric Barrett has skills like Advertising, Editorial Design, Adobe Creative Suite, Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Adobe After Effects, Print Design, Environmental Graphics, Packaging Design, Motion Graphics Design.

Who are Eric Barrett's colleagues?

Eric Barrett's colleagues are Lillian Rickermann, Max Bittner, Stella Werner, Sabrina Fuergutz, Pravin Paulmony, Benjamin Hoffmann, Better Guards.

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