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With 28 years of cross-functional leadership in business transformation, Eric Bernstein is a seasoned and versatile executive who leads the Global STANLEY/CRAFTSMAN business for Stanley Black & Decker. He holds an MBA from Cleveland State University and a BS in Marketing from the University of Baltimore.Eric is a customer and end-user obsessed leader who is relentlessly focused on delivering record-breaking results. He credits much of his success to building a humble and hungry culture based on servant leadership and continuous improvement. His broad background in sales, channel & brand marketing, pricing, product development, engineering, acquisition integration, operations, and strategy enables him to have a uniquely broad perspective on the business. He has a proven track record of leading the turnaround of The AMES Companies, leading the largest sales force within Stanley Black & Decker with record results, and successfully managing a multi-billion dollar global business through the pandemic.
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President & Gm Stanley/CraftsmanStanley Black & Decker, Inc. Mar 2024 - PresentNew Britain, Ct, UsFull P&L and Strategy Responsibility for the Iconic STANLEY & CRAFTSMAN Brands. -
Global Vice President, Head Of Product Management | Hand Tools, & StorageStanley Black & Decker, Inc. Jan 2022 - Mar 2024New Britain, Ct, UsLeader of the Global Product Management Team for the $3B+ Hand Tools, & Storage (HTS) business. Responsible for total product life cycle management, new product development, and P&L across every brand and portfolio in Stanley Black & Decker's HTS business. Ensures cross-functional alignment of all business functions, including engineering, program management, manufacturing, sourcing, finance, sales, and marketing, to achieve profitable growth and market share gains. -
Global Vice President, Product Management | Construction Hand Tools & StorageStanley Black & Decker, Inc. Mar 2020 - Jan 2022New Britain, Ct, UsGlobal Business Unit Leader of Construction Hand Tools and Storage Products. -
Gm North America Industrial | Stanley Engineered FastenersStanley Black & Decker, Inc. Nov 2019 - Mar 2020New Britain, Ct, UsResponsible for Sales, Product Management, Customer Service, and Application Engineering for the North American Industrial Business of Stanley Engineered Fastening. -
President, U.S. Commercial Sales | Global Tools & StorageStanley Black & Decker, Inc. Jul 2018 - Nov 2019New Britain, Ct, Us -
Vice President, Channel Marketing, Enterprise Solutions, & Event Marketing | Global Tools & StorageStanley Black & Decker, Inc. Apr 2016 - Jun 2018New Britain, Ct, UsResponsible for leading our I.C. Channel Marketing, Event Marketing, End User, Government, and Field Engineering Teams. -
Vice President Of Marketing & Product DevelopmentThe Ames Companies, Inc. Jul 2012 - Mar 2016Orlando, Fl, UsResponsible for leading all marketing & engineering efforts at the AMES Companies, Inc.• Member of the executive team leading all areas of global marketing & product development reporting to the Global President with the mission of de-commoditizing the lawn and garden tool industry.Lead the marketing & engineering organization on the following key successes:• Development of the strategy and execution of a complete re-launch of the AMES, True Temper, and Razor-Back brands. • Displacement of private label branded product for our Razor-Back branded product at The Home Depot while securing a 4 year deal in the process.• Development and implementation of a new stage-gate product development process.• Development and launch of many innovative high profit items including the World First Dual Tine Leaf Rake, Scratch Free Snow Brush, and Aluminum Combo Snow Shovel.• Creation of a field-marketing program giving our team greater access to the end-user in the product development process as well as create greater brand loyalty among professional end-users.• Development and launch of the new ames.com, true-temper.com, and razor-back.com websites.• Development of full racing sponsorship program with Kasey Kahne Racing. -
Member Of Board Of DirectorsToolbank Usa Oct 2013 - Jan 2015Atlanta, Georgia, UsHaving spent my entire 18 year career in the tool business, I’ve seen firsthand how having the right tools can increase the productivity and safety of a project. ToolBank USA’s philosophy of tool abundance assures the right tools are available for the job and gives non-profit organizations the means to accomplish more value added work for the community. I’m extremely excited to help drive this organization forward and to help enable volunteers the ability to become even more safe & productive in their efforts. -
Director Global Marketing & Business DevlopmentStanley Black & Decker , Inc. Feb 2012 - Jul 2012New Britain, Ct, UsResponsible for leading the marketing efforts of our power tool accessory team across US, Canada, Latin America, Europe, Middle East, Australia, & Asia. Business leader on group acquistions. -
Director Of Marketing, Tradesman Power ToolsStanley Black & Decker , Inc. May 2010 - Feb 2012New Britain, Ct, Us* Leader of the Global Tradesman Power Tool SBU, responsible for the Porter Cable and Black & Decker brands.* Responsible for product development, top line sales growth, warranty improvement, mix management, value improvement/cost reduction, sku rationalization, and talent development.* Developed new positioning strategy leading to double digit sales growth and a 15ppts improvement in operating margin.* Defined and resourced the global product road for 2011-2014 that will deliver 2x sales and 5ppts improvement to operating margin. -
Director Of Marketing, Commercial Products GroupStanley Black & Decker , Inc. Jan 2007 - May 2010New Britain, Ct, Us* Lead team of 6 product managers responsible for DEWALT branded corded drills, grinding, metalworking, rotary hammers, abrasives, diamonds, and concrete expansion.* Launched over 12 new product platforms (25+ products) allowing DEWALT to increase market share by 8 percentage points.* Lead quality improvement initiative that delivered over $1M of savings.* Lead value improvement iniatives that delivered over $1.5M in savings -
Group Product ManagerStanley Black & Decker , Inc. 2005 - 2007New Britain, Ct, Us* Managed a team of 2 product managers and lead the product development of the Hammer, Drilling, & Fastening portfolios.* Winner of the Marketing Excellence award for the development and launch of the innovative Pavement Breaker and SDS Max Combination Hammer allowing DEWALT to achieve 100% incremental sales and profit in new market segments.* Doubled the sales of the Rotary Hammer business through new product introductions, promotional planning, and 2 incremental product listings at Lowe's. -
Various Marketing, Training, & Sales RolesStanley Black & Decker , Inc. 1995 - 2005New Britain, Ct, Us* Senior/Product Manager of Rotary Hammers* DEWALT Channel Manager for 2-Step Distribution* Global Training Manager* IC Sales* Traning Manager* Home Depot Sales Representative* End-User Specialist
Eric Bernstein Skills
Eric Bernstein Education Details
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Cleveland State UniversityMarketing -
University Of BaltimoreMarketing
Frequently Asked Questions about Eric Bernstein
What company does Eric Bernstein work for?
Eric Bernstein works for Stanley Black & Decker, Inc.
What is Eric Bernstein's role at the current company?
Eric Bernstein's current role is President & General Manager.
What is Eric Bernstein's email address?
Eric Bernstein's email address is er****@****ail.com
What is Eric Bernstein's direct phone number?
Eric Bernstein's direct phone number is +141071*****
What schools did Eric Bernstein attend?
Eric Bernstein attended Cleveland State University, University Of Baltimore.
What skills is Eric Bernstein known for?
Eric Bernstein has skills like Product Marketing, Product Development, Competitive Analysis, Consumer Products, Business Development, Cross Functional Team Leadership, Strategy, Strategic Planning, Management, Product Launch, Pricing, Marketing.
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