Eric Bishop Email & Phone Number

Atlanta, Georgia, Us

Responsible for supporting the execution of key projects and tasks in support of assigned Automotive OEM Programs. Included in the scope of these activities are: sales support, new account set up, new program start up, promotion support, program changes, additions, or deletions, inventory and service performance planning, marketing, regulatory updates, website maintenance and coordinating to improve both internal and external communications.KEY RESPONSIBILITIES:• Working through company channels to resolve any issues related to suppliers on behalf of OEM customers and communicating status updates to both sales and customers.• Working through company channels to recommend any needed changes to products, processes, or programs on behalf of OEM customers and communicating status updates to both sales and customers.• Working through company channels on any needed changes to pricing that require a financial review on behalf of sales and OEM customers and communicating status updates to sales.• Working through company channels to coordinate with the art department on any materials requested by sales or customers and communicating status updates to sales and customers.• Surface through industry knowledge or discovery any new product ideas for feasibility studies to marketing so Zep can develop better solutions for customers, which once approved, can be presented by sales to OEM customers.• Engages supply chain, procurement, and customer service on behalf of sales and OEM customers to resolve order specific issues.• Engages with customer service and IT to help resolve any order specific issues related to EDI or portal orders and coordinates internal resources to drive process improvements on behalf of OEM customers.• Engages with regulatory and compliance on behalf of sales and OEM customers to respond to customer specific requests for information.• Assist with various OEM monthly / quarterly sales reporting.

Atlanta, Georgia, Us

• Responsible for managing and helping grow the product line of the Automotive businesses that consists of our in-house brand, Zep Automotive along with private labels brands including Toyota, Kia, Subaru, Tesla, Advance Auto Parts, and AutoZone.• Manage and design promotional materials to promote and broaden product offerings, increase sales performance, improve commercialization processes and more effectively manage internal and external client expectations.• Design marketing collateral and promotional pieces for products in order to increase product visibility and awareness. Ensure marketing collateral and website is kept current and accurate with new information, blogs, MSDS, etc. • Develop new product launch guides, label redesigns, presentations, videos and marketing collateral to new business segments.• Provide support and assistance for various business segments in the following areas; planning, developing, producing, and delivering of all business unit collateral including ad campaigns, product photo shoots and videos, brochures, manuals and promotional flyers.• Manage and administer social media campaigns for motorcycle division ($700K). Increased dealer network by 20% in FY2015. Sales from previous year are up over 160% due to implementing social media strategies and growing distribution channels.• Develop and track monthly KPIs to show growth in brand awareness through social/digital advertising.• Implement SEO strategies and PPC campaigns to improve SERP for automotive division.• Responsible for managing annual tradeshows, booth design, artwork, and lead follow-up.

Atlanta, Georgia, Us

Atlanta, Georgia, Us

Atlanta, Georgia, Us

Atlanta, Georgia, Us

A privately owned British manufacturer of document management systems, software and services, including mail inserters, processing equipment, forms handling, and pressure seal systems.; Responsible for all marketing communications including, internal communications, media relations, customer communications, award submittals, and dealer support communications.Perform comprehensive online database searches for all three PFE offices using SIC codes to generate marketing lists from SalesGenie.com. Marketing campaigns and lists are created in CRM database for tracking and assigning to the appropriate sales rep. Responsible for managing, directing and following-up on all web leads through our dealer network channel via CRM database.Prepare quarterly mailouts for Atlanta retail division through research, development, design and implementation.Increased product awareness with our dealer network channel by creating customized marketing campaigns in their local area with marketing flyers to coincide with their needs. Further support efforts are focused on designing product configurations, creating proposals, forwarding web leads and any other special requests to increase activity and sales. Responsible for designing marketing/advertising materials to be used for internal marketing, direct mail, and our dealer channel. Ensure all product brochures remain current in print and on website Track web leads and increase traffic through keywords using DirectHits.com, Yahoo Search Marketing, and YellowPages.com. Developed several new product launch guides as well as write press releases that are sent out to our dealer network and posted on our website. Design monthly newsletters for our dealer network to increase product awareness and recent activity in our industry. Responsible for advertising budget and designing ads to be submitted to select magazines.

The world's largest producer of Aviation technical manuals for all private aircraft throughout the world. Strict FAA guidelines must be followed and aircraft manuals must be updated when revisions are released. All private aircraft are required to keep manuals current and in the possession of the aircraft at all times. Sales include both National and International markets.; Promoted from Q.C. Associate to Marketing/Relations Manager in September 2003.Increased sales of 10% each quarter since Q1 2004.Generated, analyzed and merged Excel reports from JetNet database to create direct mailouts to potential aircraft clients.Hired, trained and managed two new sales associates since obtaining promotion.Prepared proposals and document agreements using MS Word and MS PowerPoint. Built, maintained, and expanded relationships with aircraft manufactures, service facilities, and customers throughout the world.Negotiated contracts with clients and manufacturers.Served as a liaison between contract vendors and customers.Revamped the Sales & Marketing department. Developed new company logos along with new brochures, a referral card program, direct mailings and advertisements for new targeted markets. Implemented sales forecasts and tracking documents to determine effectiveness of targeted markets.Responsible for coordinating tradeshow logistics for NBAA.Wrote press releases for website.Developed company mission statement. Received three promotions during my six years of employment through the operational portion of the Company.Developed and refined analytical and time management skills due to my involvement with the strict guidelines the FAA imposes on the aviation industry.

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