Business Analyst
Current• Owned and managed all facets of power tools businesses including assortment, site experience, merchandising, pricing, and supply chain• Coordinated the launch of an internal tool to improve search results between the product and category management teams by piloting the MVP and coaching users• Built dashboards In Adobe Analytics to analyze users’ behavior and assess the marketing effectiveness of channels such as SEM and social media• Led Search Engine Optimization for the broader Tools & Outdoor Power Equipment group by training team on the fundamentals of SEO and developed projects to improve Google page ranks