Business Analyst
Current- Owned and managed all facets of power tools businesses including assortment, site experience, merchandising, pricing, and supply chain
- Coordinated the launch of an internal tool to improve search results between the product and category management teams by piloting the MVP and coaching users
- Built dashboards In Adobe Analytics to analyze users’ behavior and assess the marketing effectiveness of channels such as SEM and social media
- Led Search Engine Optimization for the broader Tools & Outdoor Power Equipment group by training team on the fundamentals of SEO and developed projects to improve Google page ranks