Eric Bowen Email and Phone Number

• Led a department wide effort to fully integrate marketing data into Domo including creating 20+ dashboards for department leadership; resulting in consistent, verifiable reporting and 100+ hours of time savings per quarter• Managed a mass Salesforce data clean-up project including: identifying and correcting erroneous campaign codes and website form completions; implementing a new custom object to house essential data; completing a full funnel analysis

• Performed in-depth prospect segmentation analysis leading to the implementation of a new lead scoring model; utilized regression models to find key variables and segments that became the foundation of the improved model• Executed a geographical and linguistic analysis of top performing prospects; enabled company executives to deprioritize further investment in our German and UK websites

• Sourced and conducted 30 in-depth interviews of targeted customer groups to evaluate brand perception and identify key customer trends; resulting in increased understanding of customer acquisition, expansion, and retention• Created impactful data visualizations using R-Studio, enabling client leadership to quickly and fully understand complex consumer data in support of marketing efforts.• Used A/B testing to find highly effective subject lines in order to optimize customer solicitation, leading to improved conversions

• Led a team of 10 other interns in researching, creating, and sharing various analytical content• Conducted exploratory and descriptive analytics on client’s data sets with R-Studio• Conducted in-depth interviews and helped create survey to help clients know their markets and customers