Eric Boyles Email & Phone Number

Minneapolis, MN, US

• Responsible for developing and executing strategies to build our company's brand equity and enable impactful customer experiences across all digital properties and platforms. Lead global brand management, digital.
• Developing and leading teams driving the execution of an integrated global brand and digital experience strategy to drive awareness, engagement, loyalty and sales.
• Overseeing brand management activities including brand identity and guidelines, creative campaigns, sponsorships and partnerships, and measurement.
• Leading development of compelling digital experiences including website, mobile apps, online communities, and emerging platforms.
• Leading teams operating marketing systems and enablement including martech stack, digital asset management, with a particular emphasis on AI and machine learning to boost impact and productivity.
• Collaborating with regional/local marketing leaders to implement global strategies locally.

Minneapolis, MN, US

• Directs a global digital experience and marketing COE with 61 professionals for this global leader in medical technology, services, and solutions known for collaborating with others ‘’ to take on healthcare's greatest.
• Recruited and developed a team of 61 professionals producing double-digit growth in customer engagement, brand awareness, and industry-leading NPS across branded digital experiences.
• Drive vision and customer experience strategy across a multichannel ecosystem spanning 62 countries and 22 languages that reaches 100 million unique stakeholders per year.
• Delivered $500M+ in annualized incremental revenue across multiple product lines, leveraging multichannel marketing campaigns using web, SEO, SEM, paid media, social, e-commerce and other channels.
• Defined, organized, and lead an agile digital delivery models to coordinate distributed operations across 100s of internal and agency resources designers, developers and authors; globally.
• Directed digital marketing integration of $50B acquisition, managing pre-close negotiations and post-close integration across 12 mission-critical markets within six months.

Minneapolis, MN, US

• Developed and led a consumer marketing and digital experience team to accelerate patient adoption of cardiac rhythm therapies. Led team to create engaging patient user experiences, digital service offerings.
• Directed $20M patient awareness and engagement initiative that accelerated revenue through improved access to timely care for over 5M indicated cardiac patients.
• Led design and deployment of digital engagement programs and patient centric experiences that increased therapy adoption by 15% per year in mature markets.
• Directed the launch of HeartHelp™ digital patient services and a 17,000-member patient advocacy network to support patients and physicians across the care journey.

US

• Developed and led integrated communications function focused on brand awareness and commercial growth to produce more than 275% revenue growth, primarily by expanding our customer base.Key Achievements:
• Developed global marketing plans to reposition brand, build awareness, and drive lead generation with integrated marketing programs that increased qualified leads by 35%.
• Managed cross-functional teams (call center, e-commerce, and creative) for personalized direct marketing campaigns to produce more than 275% revenue growth.
• Introduced CRM tools (Salesforce.com), and revitalized sales processes to accelerate sales cycle by 5% and reduce acquisition costs by 10%.

US

• Marketing leader for a venture funded, digital startup focused on market making deliver of application services as a cloud-based offering. Ahead of its time, but this role presented the opportunity to influence every.
• Developed marketing strategy, refined brand positioning, and launched regional awareness campaigns that, improved close rates by 30% and grew annual top-line revenue by 170%.
• Directed design of channel partner extranet to support channel sales in excess of $5 million with Microsoft, Oracle, and other leading IT vendors.

Ma, History And Philosophy Of Science And Technology

Bs, History And Philosophy Of Science And Technology