Responsible for developing and executing strategies to build our company's brand equity and enable impactful customer experiences across all digital properties and platforms. Lead global brand management, digital customer experience, and enable integrated strategies that engage customers, promote loyalty and advocacy, and deliver business growth.● Developing and leading teams driving the execution of an integrated global brand and digital experience strategy to drive awareness, engagement, loyalty and sales.● Overseeing brand management activities including brand identity and guidelines, creative campaigns, sponsorships and partnerships, and measurement.● Leading development of compelling digital experiences including website, mobile apps, online communities, and emerging platforms.● Leading teams operating marketing systems and enablement including martech stack, digital asset management, with a particular emphasis on AI and machine learning to boost impact and productivity. ● Collaborating with regional/local marketing leaders to implement global strategies locally.● Partnering with other functions including product marketing, communications, sales enablement, and IT/engineering.● Analyzing performance data, optimizing programs for continuous improvement, and demonstrating marketing impact on business goals.

Directs a global digital experience and marketing COE with 61 professionals for this global leader in medical technology, services, and solutions known for collaborating with others ‘’ to take on healthcare's greatest challenges.’’ Consistently established continual partnering with senior leadership to incorporate digital customer experience, engagement and marketing into strategic growth plans. Sponsored and governed integrated digital marketing platform solutions and roadmaps capable of executing on a global scale. Ongoing development of new business proficiencies and functional alignment to enhance agility and customer focus across the company’s expanding digital ecosystem. KEY ACHIEVEMENTS:● Recruited and developed a team of 61 professionals producing double-digit growth in customer engagement, brand awareness, and industry-leading NPS across branded digital experiences. ● Drive vision and customer experience strategy across a multichannel ecosystem spanning 62 countries and 22 languages that reaches 100 million unique stakeholders per year.● Delivered $500M+ in annualized incremental revenue across multiple product lines, leveraging multichannel marketing campaigns using web, SEO, SEM, paid media, social, e-commerce and other channels. ● Defined, organized, and lead an agile digital delivery models to coordinate distributed operations across 100s of internal and agency resources designers, developers and authors; globally. ● Directed digital marketing integration of $50B acquisition, managing pre-close negotiations and post-close integration across 12 mission-critical markets within six months. ● Lead MARTCH strategy and road map in collaboration with IT and pioneered use of AI, A/B multi-variant testing, digital voice of customer and data science to drive double digit gains in effectiveness.● Won Medtronic Star of Excellence Award for “Extraordinary Performance in Quality and Innovation.”

Developed and led a consumer marketing and digital experience team to accelerate patient adoption of cardiac rhythm therapies. Led team to create engaging patient user experiences, digital service offerings, cloud-based infrastructure and high-impact marketing programs. Key Achievements:● Directed $20M patient awareness and engagement initiative that accelerated revenue through improved access to timely care for over 5M indicated cardiac patients.● Led design and deployment of digital engagement programs and patient centric experiences that increased therapy adoption by 15% per year in mature markets.● Directed the launch of HeartHelp™ digital patient services and a 17,000-member patient advocacy network to support patients and physicians across the care journey.

Developed and led integrated communications function focused on brand awareness and commercial growth to produce more than 275% revenue growth, primarily by expanding our customer base.Key Achievements:● Developed global marketing plans to reposition brand, build awareness, and drive lead generation with integrated marketing programs that increased qualified leads by 35%.● Managed cross-functional teams (call center, e-commerce, and creative) for personalized direct marketing campaigns to produce more than 275% revenue growth.● Introduced CRM tools (Salesforce.com), and revitalized sales processes to accelerate sales cycle by 5% and reduce acquisition costs by 10%.

Marketing leader for a venture funded, digital startup focused on market making deliver of application services as a cloud-based offering. Ahead of its time, but this role presented the opportunity to influence every aspect of the commercial model. Key Achievements:● Developed marketing strategy, refined brand positioning, and launched regional awareness campaigns that, improved close rates by 30% and grew annual top-line revenue by 170%. ● Directed design of channel partner extranet to support channel sales in excess of $5 million with Microsoft, Oracle, and other leading IT vendors.