Develop new business and maximize market share for the 3rd largest retail mortgage company in the U.S. Proficient at utilizing CRM systems like Salesforce, Hubspot and Aircall to engage and partner with loan officers, title agents and attorneys. Engage in both inside and outside sales efforts to acquire and retain customers; complete calls, e-mails, texts and other business development actions. Organize corporate events and outings. Own the end-to-end sales process and continually assess competitive offerings. Develop and deliver results-focused sales presentations and forecasts. Source and onboard innovative business partnerships and vendors to drive substantial volume. Provide superior client service and build life-long relationships.

Grew usage of Advocus Title/ATG/Ravenswood Title companies. Utilized CRM systems to engage and partner with target prospects and customers to build business and drive volume. Completed outbound business development efforts to prospects as well as relationship-building efforts to current clients. Provided superior client service and built genuine relationships. Created and delivered results-focused sales presentations. Increased capture rate from 32% - 45% during my tenure.

Served as a top-performing liaison and collaborated with key big box clients including Lowe’s, Home Depot and Academy Sports. Built relationships with regional and store management. Solved problems and business challenges unique to each client. Acted as subject matter expert to drive efficiency and sales for organization. Well-surpassed sales, profit and satisfaction goals. Recruited, managed and scheduled in-store and third-party product assemblers to ensure satisfaction among clients. Responsible for recruiting and sourcing candidates. Coached talent to achieve peak performance.

Managed in-home custom decorators and installers throughout three districts in Missouri, Kansas, Illinois and Indiana. Trained and coached associates on policies, procedures and sales processes to drive sales, business development and customer satisfaction. Coordinated commercial sales for large organizations and corporations. Managed installers on sold product and corrected issues. Worked with vendors and distributors on product resolution and supply orders. Tracked sales and overall installation and billing to ensure smooth implementations. Worked closely with store and district leadership teams to build relationships and train in-store associates. Responsible for all hiring, recruiting and goal setting. Entire division was eliminated in company bankruptcy.

Managed 25 stores in Missouri, Kansas and Western Illinois. Trained and coached stores on policies, procedures and sales strategies. Conducted in-person and virtual trainings. Effectively recruited talent. Created a high-quality work environment through leadership and coaching. Ensured stores were maintaining acceptable markdown and return levels. Oversaw payroll for entire region. Organized and implemented bridal shows and school presentations for business development to increase awareness and drive sales. Coordinated and implemented “Dress for Success” initiatives with area schools, giving presentations to students about dressing for success and resume tips. Served as FBLA and DECA representative at school districts in areas of market responsibility. Worked with area businesses and schools to promote sales. Built relationships with David’s Bridal personnel for tuxedo/suit referrals.

Repeatedly made sales plans; never missed an annual number in ten years. Won store of the year five times in region. Placed as store manager in five locations to transform low performing stores into high ones. Effectively recruited talent for key store positions and oversaw all store operations. Trained, developed and led a high performing team. Successfully managed payroll and shrink. Continuously produced record-breaking results.