Eric C. Bowen Email & Phone Number

Los Angeles, Ca, Us

Greater Los Angeles Area

As a full time Aquent employee and a General Motors contract employee, I travel with the GM District Sales Managers to consult Buick GMC dealers in the South Central Region on how to best leverage and optimize their digital presence.• Coordinate GM’s digital marketing presence and streamline the digital process to be used as a strategic sales weapon achieving $5.5B in annual regional sales.• Develop digital sales strategies, evaluations, and solutions that have been implemented… Show more As a full time Aquent employee and a General Motors contract employee, I travel with the GM District Sales Managers to consult Buick GMC dealers in the South Central Region on how to best leverage and optimize their digital presence.• Coordinate GM’s digital marketing presence and streamline the digital process to be used as a strategic sales weapon achieving $5.5B in annual regional sales.• Develop digital sales strategies, evaluations, and solutions that have been implemented nationwide resulting in YOY share increase and increased brand positioning for Buick and YOY sales increase for Buick –GMC (best position since 2005).• Instruct 40 top performing regional operators to hit KPI targets to collectively generate and retain 79% of the region’s sales volume.• Direct digital efforts for 500+ operators including 1/5 of the nation’s top 25 Buick-GMC dealers based on sales volume Show less

Greater Los Angeles Area

West Lake Village

Serving as a Digital Marketing Advisor to a Regional group of automotive retailers, by analyzing Digital Marketing processes and policies, coaching/training dealership management on benefits of leveraging the OEM Digital Marketing Program. • Act as digital marketing strategy consultant to Dealer Principals, top management at dealerships, OEM Regional Directors, and Area Managers to support dealer and OEM engagement in OEM Digital Program.• Build, train, and manage relationships to… Show more Serving as a Digital Marketing Advisor to a Regional group of automotive retailers, by analyzing Digital Marketing processes and policies, coaching/training dealership management on benefits of leveraging the OEM Digital Marketing Program. • Act as digital marketing strategy consultant to Dealer Principals, top management at dealerships, OEM Regional Directors, and Area Managers to support dealer and OEM engagement in OEM Digital Program.• Build, train, and manage relationships to ensure positive feedback from dealers, OEM Regional Directors and Area Managers.• Review, critique, and discuss dealer websites, associated traffic, Internet and web site trends, and material announcements that affect the Dealerships.• Develop action plans for the dealerships and track progress.• Provide training on Cobalt/ADP products and program specifics. • Provide training on associated Digital products such as lead management tools.• Provide feedback and recommendations relative to product performance.• Analyze complete dealership Digital Marketing process; educate leadership on performance drivers; formulate action plan to improve performance; coach management and Digital Marketing staff to achieve plan goals Show less

Manhattan Beach

Assisted Car dealers in digital marketing for their dealerships.Assist Car dealers in digital marketing for their dealerships. Helped dealers increase revenue by understanding their book of business and strategizing to spend their marketing dollars the best way possible. While utilizing software programs to create efficiency on Salesforce.com. Collaborate with dealerships to find best practices relating to their digital marketing strategy as well as maximizing the utilization of the… Show more Assisted Car dealers in digital marketing for their dealerships.Assist Car dealers in digital marketing for their dealerships. Helped dealers increase revenue by understanding their book of business and strategizing to spend their marketing dollars the best way possible. While utilizing software programs to create efficiency on Salesforce.com. Collaborate with dealerships to find best practices relating to their digital marketing strategy as well as maximizing the utilization of the Dealer.com platform. Show less

Manhattan Beach

Supporting Digital Advisor's with client load by assisting with task work not limited to all items listed below.• Member of the Account Management team supporting the dealer client relationship• Assist the account management team in the launch of a new program or solution• Assist with marketing and promotion initiatives• Product training• Provide opportunity analysis for new or upgraded products and services• Support internal operations with projects and other tasks… Show more Supporting Digital Advisor's with client load by assisting with task work not limited to all items listed below.• Member of the Account Management team supporting the dealer client relationship• Assist the account management team in the launch of a new program or solution• Assist with marketing and promotion initiatives• Product training• Provide opportunity analysis for new or upgraded products and services• Support internal operations with projects and other tasks as needed• Participate in weekly training workshops Show less

Basic office responsibilities that included but were not limited to; answering phones, filing, faxing and basic data entry.Participated in creating Artist Press Kits assisting the Director of Marketing in writing the artist bios, press releases and One Sheets.Coordinated and booked a local school tour for several of the labels artists.Responsible for marketing new artists to online social networks, forums and blogs including creation of marketing plansHandling of materials and… Show more Basic office responsibilities that included but were not limited to; answering phones, filing, faxing and basic data entry.Participated in creating Artist Press Kits assisting the Director of Marketing in writing the artist bios, press releases and One Sheets.Coordinated and booked a local school tour for several of the labels artists.Responsible for marketing new artists to online social networks, forums and blogs including creation of marketing plansHandling of materials and mailers as well as large email blasts for new releases. Selected from 30 other student applicants through my education; Handled product placement through online media outletsOrganized and created artists' packages including bios, press releases and one sheetsCreated artist marketing plans and marketed new artists to online social networks Show less

Wodland Hills

Instrumental in promotional, market development and sponsorship costs by providing artists to participate in events in lieu of sponsorship dollars. We grew multiple brands with different brand identities. Aligned artists with each brand, gained exposure, and increased brand identity and awareness in key markets. These efforts contributed to double-digit growth.

Woodland Hills, Ca

Scheduled and booked photographers, models, studios and locations for all events, catalogue, and celebrity photo shoots. Negotiate rates and fees to reduce costs to stay within budget while maintaining highest possible standards for the Brand while creating strong external working relationships with top agencies.

Certificate, Music Business Program

Mbp, Music Business

Ba, Business

Bachelors Degree, Business/Communications