Responsible for achieving enrollment growth objectives encompassing all lines of business for Molina Healthcare Texas, serving approximately 357K members through Medicaid, CHIP, Medicare, Medicare-Medicaid (Duals) and Health Insurance Exchange programs.

Directed all marketing initiatives and defined the brand strategy for Passport, a community-based health plan administering Kentucky Medicaid and Medicare Advantage benefits for 310K members generating over $2B in annual revenue. • Completed a comprehensive relaunch and repositioning of the Passport brand and its product lines, resulting in measurable increases in brand awareness in a highly competitive marketplace• Defined the overall creative strategy, managed the in-house creative services team, and oversaw all digital advertising, social media marketing, promotions, and strategic partnerships• Implemented a multi-layer direct marketing campaign for the new Medicare product line, achieving 116% membership growth in 2016 and applied learnings to the Medicaid product line to efficiently reach target markets• Established efficient and repeatable Strategic Planning process that leveraged new marketing metrics and consumer research to enable sustained growth with limited marketing resources • Created and managed Passport’s first cross-functional Member Experience Team, helping Passport achieve 98% member retention during open enrollment by aligning member communications to optimize customer experience

Recruited to lead newly-formed Brand Marketing, Consumer Research, and Food Innovation teams and reported to the CMO with full accountability for national marketing, new product strategy, and consumer insights following the brand’s acquisition by franchisees and private investors.• Created and executed a national marketing calendar which far exceeded 2012 industry benchmarks, leading to LJS’s strongest annual performance in over 10 years• Conceptualized menu vision and innovation pipeline strategies designed to fill the new product pipeline with two years’ worth of developed, tested, and ready-to-launch products• Built and executed development programs for LJS associates, including sought-after “Presentation Skills Bootcamp”

Managed strategic engagements between the Medicare business line and newly-formed Strategic Analytics Team, synthesizing diverse data, building predictive models, and transforming complex analytics into actionable insights for senior leaders. • Enabled personalized marketing strategies by collaborating with business leaders and analytics team to create proprietary Consumer Segmentation schema, classifying all U.S. adults into nine identifiable and targetable populations• Co-Developed a consumer-focused modeling tool which identified the causes of Medicare member attrition and enabled intervention programs to increase member loyalty

Headed the Consumer Research team comprised of 24 resources supporting 12 lines of business for a dynamic, diversified customer-focused health insurance provider. • Designed an Insights Process for use across the enterprise and evangelized the power of consumer insights and the value of research through presentations to senior leadership and regular Consumer Research Seminars• Created Humana’s first-ever online, searchable research portal, improving access to all research insights and enabling business leaders to make data-driven decisions

Selected by the Long John Silver’s Brand President to conceptualize and build an aspirational store model to support the brand’s modern vision and strategy.• Directed all consumer research and led the cross-functional team driving menu development, concept design, consumer insights, food innovation, building construction, and crew training and operations• Successfully improved the efficiency and effectiveness of the brand’s early product innovation by redefining concept hurdles and accelerating the introduction of product prototypes into real-world operations tests

Reinvented the customer experience for YUM’s Two-in-One fast food restaurants by creating, testing and implementing innovative customer touchpoints and cross-over products. • Designed and launched the Wing Works concept, which was adopted nationally as the Pizza Hut Wing Street brand • Led new product innovation, brand development, and the successful validation of multi-brand restaurant offerings

Directed all aspects of marketing and product innovation to drive sales and profitability through growth of emerging and non-traditional product lines, including three record-setting new product extensions.• Led cross-functional project teams in the development, testing, and market readiness for KFC’s new Honey BBQ Strips, Spicy BBQ Wings, and Popcorn Chicken, and drove store and market-level sales enablement

Director of Field Marketing for KFC Corp. West Region, exceeding sales and profit goals through hands-on, customized, market- and store-level strategies for 750 restaurants across 15 advertising co-ops with $12M in annual spend. Manager of Print & Merchandising, delivering $1M+ in annual cost savings while achieving a 30% increase in franchisee participation through improved creation and distribution of materials to KFC USA’s 5200 stores