Eric Carlin Email & Phone Number

Minneapolis, Mn, Us

Minneapolis, Minnesota, United States

♦ Lead the digital media strategy, activation, and optimizations to acquire small business customers across paid search, social, display and online video;♦ Accelerate YoY growth in conversions, accounts and balances through optimal channel selection and budget allocation based on performance trends;♦ Diversified the media mix by testing, measuring, and scaling new channels against KPIs: Pinterest, YouTube, Kargo, programmatic video and native;♦ Deliver reporting and insights via… Show more ♦ Lead the digital media strategy, activation, and optimizations to acquire small business customers across paid search, social, display and online video;♦ Accelerate YoY growth in conversions, accounts and balances through optimal channel selection and budget allocation based on performance trends;♦ Diversified the media mix by testing, measuring, and scaling new channels against KPIs: Pinterest, YouTube, Kargo, programmatic video and native;♦ Deliver reporting and insights via Datorama, Tableau, and multi-touch attribution; Show less

Plymouth, Mn

♦ Directly managed an intern to deliver results with marketing automation, analytics, and paid media; ♦ Coached teammates through stretch assignments to design bespoke lead nurture programs, interpret campaign data, and optimize media bidding strategies; ♦ Provided leadership to marketing team through technology migrations for marketing automation platform, programmatic DSP, data visualization dashboard, Google Analytics 4, and a content management system; ♦ Defined digital strategy… Show more ♦ Directly managed an intern to deliver results with marketing automation, analytics, and paid media; ♦ Coached teammates through stretch assignments to design bespoke lead nurture programs, interpret campaign data, and optimize media bidding strategies; ♦ Provided leadership to marketing team through technology migrations for marketing automation platform, programmatic DSP, data visualization dashboard, Google Analytics 4, and a content management system; ♦ Defined digital strategy and guided team execution across landing page optimization, media activation, lead generation, and audience management;♦ Led team adoption of automated reporting and data visualization, reducing time spent building reports by 75%; ♦ Spearheaded a test-and-learn initiative that increased leads into the talent pipeline by 56% in a tight labor market; Show less

Minneapolis, Minnesota, United States

♦ Lead digital campaigns through creative strategy, media planning and buying, and optimization across paid search and social, programmatic display & video, and email;♦ Increased YoY leads by 10X, ad impressions by 23%, ad clicks by 50%, and paid video views by 144% by using strategic planning and analytics to scale campaigns;♦ Established, maintain, and optimize strategies for marketing automation and DSP platforms to create 1:1 relationships with leads and deliver against goals for… Show more ♦ Lead digital campaigns through creative strategy, media planning and buying, and optimization across paid search and social, programmatic display & video, and email;♦ Increased YoY leads by 10X, ad impressions by 23%, ad clicks by 50%, and paid video views by 144% by using strategic planning and analytics to scale campaigns;♦ Established, maintain, and optimize strategies for marketing automation and DSP platforms to create 1:1 relationships with leads and deliver against goals for brand awareness, website traffic, and lead generation;♦ Implemented a marketing technology stack to activate CRM data across marketing channels, analyze campaign data, and automate lead nurturing (Salesforce Marketing Cloud, StackAdapt, Google Analytics, Data Studio, Tag Manager, MOZ, CallRail);♦ Led a three-person team to deliver a new eCommerce experience, which increased sales growth 1% YoY;♦ Provide leadership in the form of stretch opportunities and coaching to Marketing team members;♦ Led the adoption of automated reporting and data visualization among Marketing team, reducing time spent on reporting by 5% MoM;♦ Analyze and leverage first-party, third-party, and CRM data to build target segments for campaigns;♦ Manage SEO efforts including keyword research, optimization and reporting, which increased clicks by 6% and impressions by 33% YoY; ♦ Monitor key performance indicators through data visualization tool, optimize tactics and content as necessary, & report on performance;♦ Analyzed online sales trends to increase revenue of seasonal items. 1st year increase of 66%; 2nd year increase of 116%; 3rd year increase of 130%; 4th year increase of 68%;♦ Segmented data to derive insights of our most profitable customer demographics, regions, and advertising copy, which decreased retail customer acquisition costs by 42 percent;♦ Used eCommerce and user behavior data to design promotions that assisted in sales growth YoY; Show less

Minneapolis, Minnesota, United States

Taught courses in marketing, management, and ethics for the bachelor’s program.

Master'S Degree, Strategic Marketing, 3.9

Bachelor'S Degree, Technical Communications