Eric Carlson

Eric Carlson Email and Phone Number

Vice President of Global Sales - Dakine @ JR286
Portland, OR, US
Eric Carlson's Location
Portland, Oregon Metropolitan Area, United States
Eric Carlson's Contact Details

Eric Carlson personal email

n/a
About Eric Carlson

A passionate competitor and empathetic leader looking to lead end-to-end business or functional departments. As an inclusive and transparent communicator, I build teams, elevate culture, and achieve growth targets authentically. I’m ideally suited to be a CEO/President at small to mid-size companies or an SVP/CPO/CMO at larger-scale brands.I am a strong collaborator and confident decision-maker. I leverage my expertise across business planning, innovation road mapping, product development, supply chain, retail distribution, content creation, digital & brand marketing, and go-to-market activation. My years of working cross-functionally at a global level created a holistic and financially responsible skill set that balances early-stage, high-growth, and mature business opportunities. While not a “jack of all trades” my well-rounded skills partner well with others to create pinnacle teams.I strive to be a leader - not a boss. By searching for enthusiastic, professional, and inspired employees, I proudly help new leaders forge their career paths. Creating a legacy of talent is one of the most valuable experiences that continues to support my efforts in mentorship. With a lifetime spent outdoors and 20+ years of purpose-driven senior leadership experience, my philosophy is to apply our 'superhero skills’ where we can make the greatest positive impact. From long-range innovation planning to market activation, I am a go-to-market Jedi. I believe that companies should be working to find more win-win business practices that get recognized through B Corp or similar commitments.I believe that new brands, new markets, and new products can enable a company to generate market leadership and achieve record growth so let’s chat about how I can help you reach short, mid, or long-term goals.

Eric Carlson's Current Company Details
JR286

Jr286

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Vice President of Global Sales - Dakine
Portland, OR, US
Website:
eni-jr286.com
Employees:
250
Eric Carlson Work Experience Details
  • Jr286
    Vice President Of Global Sales - Dakine
    Jr286
    Portland, Or, Us
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  • Aries Advising
    Founder, Advisor, Executive Consultant
    Aries Advising 2020 - Present
    Portland, Oregon Metropolitan Area
    I give early-stage, founder-operated, or functional leaders access to powerful market knowledge that drives their growth strategies, go-to-market efforts, team building, resource planning, and actionable plans. I share my deep passion for winning across omni-channel markets through transparent communication and focused deliverables. For companies serving the Outdoor, Snow, Cycling, Surf, and CPG markets, I build product, sales, marketing, supply chain, distribution, and omnichannel go-to-market roadmaps that bring your brand's purpose to life. Don't know what that is? Let's define it together and unlock real growth. From there, we prioritize ideas, outline stretch goals, and align the team's energy. Let’s connect and inspire growth together.
  • The Leisure Collective International
    President
    The Leisure Collective International 2021 - 2024
    Carlsbad, California, United States
    Inside the Australian market-leading house of brands, I was directly responsible for all aspects of the America's marketplace for financial performance, go-to-market activities, wholesale & retail sales, e-commerce, merchandising, brand marketing, social media, ambassadors, people & culture, warehousing & distribution. I led a multi-brand and multiyear omnichannel growth strategy at a local, regional, and national level. We opened key account partners @Nordstrom and @Anthropologie. We grew our independent retail doors by 220% and created a full-funnel digital marketing strategy to elevate e-commerce sales to over 25% of total business. Our brands Creatures of Leisure, OTIS premium eyewear, Sito Shades sunglasses, and Layday towels are based on creating premium consumer experiences, strong value for money, and authentic connection to active, beach, and outdoor lifestyles. With our B Corp certification, we showcased our commitment to doing business in a better way across all of our touch points.
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  • Smith Optics
    Senior Vice President, Head Of Global Business
    Smith Optics 2017 - 2020
    Portland, Oregon Metropolitan Area
    With global P/L responsibility and reporting to the CEO of the parent company @Safilo, I drove 60% revenue growth (10% CAGR) through innovative introductions across omnichannel and international market developments. I developed a world-class and professional team of in-house design, engineering, creative, product management, merchandising, marketing, go-to-market, and e-commerce that authentically brought our brands and products to life. I created a reliable network of outside resource partners to inspire and supplement the work of the internal team. My team adopted a “digital first” culture and overhauled our DTC strategy to re-platform our global e-commerce using @Salesforce Commerce Cloud. We created patented technologies and designs that won awards, advanced our supply chain, increased logistical efficiencies, and increased our market-leading % of share.I owned our annual CAPEX planning and ROI analysis. I modernized our multi-function "dates & gates" timeline milestone process to include all functions and lead toward a "no-miss" go-to-market approach while enhancing our consumer-centric approach. I championed the growth of retail partnerships with key accounts like @AlterraMountainCompany, @REI, @ Nordstrom, @DicksSportingGoods, as well as independent retailers @Evo & @RiverCityBicycles.
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  • Smith Optics
    Vice President, Product & Design
    Smith Optics 2010 - 2017
    Portland, Oregon Metropolitan Area
    By working cross-functionally, I leveraged our excellence in operations, sales, marketing, and finance to create a product-led growth business. Transitioning from open-sourcing to in-house innovation, design, prototyping, and product creation increased our Average Sale Price (~ +80%), Gross Margin (~ +30%), and Market Share ( ~ +60%).I drove the creation and launch of new product categories and business units for:SMITH snow helmets, SMITH bike helmets, and SMITH optical framesSUNCLOUD brand sunglassesFORECAST brand sunglassesI co-created the patented ChromaPop™ lens technology that offered enhanced visual experiences across the Snow, Water, Dirt, and Military eyewear markets.I founded and managed the in-house Creative Department to develop all annual in-store POP, digital content, product graphics, coloration plans, and worldwide visual communication campaigns.I crafted the first sustainability initiative called Evolve™ and reduced the environmental impact of product materials, packaging, shipping, and in-store materials. I led the creation and production of a global in-store display and merchandising program that elevated brand perception, increased the consumer try-on experience, and drove higher sales volumes at trade shows, consumer events, and retail.I found and mentored world-class talent that uniquely added to the culture and brought never-done-before ideas to life.
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  • Smith Sport Optics
    Director, Product & Merchandising
    Smith Sport Optics 2005 - 2008
    Ketchum, Idaho
    By applying consumer-centric insights, I directed all global product design, engineering, packaging, and merchandising strategies for SMITH OPTICS branded Sunglasses, Prescription frames, Snow goggles, Motocross goggles, Snow helmets, SUNCLOUD branded Sunglasses, FORECAST branded Sunglasses, and all private label customers.Through the creation of our first annual development and go-to-market calendars, I decreased our time to market and increased our in-store presence through best-in-class arrival dates. I was an integral part of the senior management team to set short, mid, and long-term company directives across business growth, brand development, supply chain strategies, sales campaigns, organizational structure, talent development, capital expenditure plans, annual budget targets, and corporate responsibility initiatives.
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  • Smith Sport Optics
    Product Manager, Sunglass
    Smith Sport Optics 2002 - 2005
    Ketchum, Idaho
    The Sunglass Product Manager is responsible for all design and development of all SMITH branded sunglasses. This role leads all design, prototyping, and product specification efforts. Additional support is given to all sales and marketing efforts within technical training, marketing campaign development, key account assortment presentations and planning, and sales analysis. Direct communication with international factory representatives and operations/purchasing teams is a core requirement.
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  • Smith Sport Optics
    Product Manager, Goggles
    Smith Sport Optics 1999 - 2002
    Ketchum, Idaho
    The Goggle Product Manager is responsible for all design and development of all SMITH branded snow and motocross goggles. This role leads all design, prototyping, and product specification efforts. Additional support is given to all sales and marketing efforts within technical training, marketing campaign development, key account assortment presentations and planning, and sales analysis. Direct communication with international factory representatives and operations/purchasing teams is a core requirement.
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  • Smith Sport Optics
    Manager, Marketing
    Smith Sport Optics 1996 - 1999
    Ketchum, Idaho
    This role was directly responsible for the development and management of all regional and international promotional and sponsorship activities for skiing, climbing, kayaking, and all other 'miscellaneous' outdoor activities. Programs developed include all athlete retainer and incentive contracts, local professional guide and key influencer programs, all film/movie tours and sponsorship, and all photographer contracts and athlete photo shoot planning. If you wanted something free from Smith, you talked to me. I just made sure that the brand was getting the maximum promotional value from your athletic endeavors, film, photography, or guide services.
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Eric Carlson Skills

Brand Development Marketing Strategy Action Sports Product Development Sporting Goods Marketing Merchandising Brand Management Apparel Trend Fashion Footwear Product Design Retail Sportswear Business Strategy Industrial Design Creative Strategy Visual Communication Supplier Negotiation Collaborative Leadership Outdoor Industry Sourcing Materials

Eric Carlson Education Details

Frequently Asked Questions about Eric Carlson

What company does Eric Carlson work for?

Eric Carlson works for Jr286

What is Eric Carlson's role at the current company?

Eric Carlson's current role is Vice President of Global Sales - Dakine.

What is Eric Carlson's email address?

Eric Carlson's email address is er****@****ics.com

What is Eric Carlson's direct phone number?

Eric Carlson's direct phone number is +180152*****

What schools did Eric Carlson attend?

Eric Carlson attended Whitman College.

What are some of Eric Carlson's interests?

Eric Carlson has interest in 000' Or Deep In The Back Country, Road Riding, Skiing, Snowboarding, Kindred Spirits, Biking, Music, Outdoor Experiences, Real Ones, Working With Passionate People.

What skills is Eric Carlson known for?

Eric Carlson has skills like Brand Development, Marketing Strategy, Action Sports, Product Development, Sporting Goods, Marketing, Merchandising, Brand Management, Apparel, Trend, Fashion, Footwear.

Who are Eric Carlson's colleagues?

Eric Carlson's colleagues are Mr3b X, Kateryna Lisovska, Brittany Bowman, Geoff Christhilf, Marcy Chavarria, Irene S., Liz Rubio.

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