Eric Carlson Email & Phone Number

Florida, United States

Greater Tampa Bay Area

Handle the Midwest/Southeast and European markets for both Half Moon Resort & Innisbrook ResortCreate customized packages, proposals and contracts for golf groups, charity/celebrity tournaments and other special events at Innisbrook Golf Resort & Spa and Half Moon Resort, Jamaica,Worked PGA Tour 3M Open and was grand prize for Pro AM (Aurora Anguilla Resort)Represent Salamander Hotels & Resorts traveling to my territories to meet with PGA professionals/sections to network and host client events Knowledge of iVvy, SMS, Amadeus, Ultipro and Jonas (tee times) computer systemsTrace requests and/or business opportunities and following up on a timely basis.Network with golf industry contacts in prospecting for new business within the golf industryPartner with golf wholesalers such as Golfbreaks, Your Golf Travel and GolfTroopEstablish strategic golf sales presentation(s) customized to golf audiences. Develop and execute comprehensive sales action plans, both short and long range, to support sales and revenue objectives of the resortEstablish and maintain relationships with golf industry influencers and key community and strategic partners. Host client events.Maintain a consistent corporate image in the world of golf, as world class golf destination resorts.Excceded 2023 goal with over $1.9 million in overall revenue

Palm Coast, Florida, United States

Handle the Northeast/West Coast US, International and West Coast Florida marketsCreate customized packages, proposals and contracts for golf groups, charity/celebrity tournaments and other special events at Hammock Beach Golf Resort & Spa,Partner with the Florida Golf Alliance at consumer golf shows (Toronto, Montreal, CT, NJ) and more.Represent Aimbridge Hospitality/Troon Golf the PGA Merchandise show, consumer golf shows and traveled to my territories to meet with PGA professionals/sections to network and host client events Knowledge of SMS, Amadeus, Ultipro and Jonas (tee times) computer systemsTrace requests and/or business opportunities and following up on a timely basis.Developed list of all existing accounts and a system of recognition for all key accountsNetwork with golf industry contacts in prospecting for new business within the golf industryAssist with golf wholesale market by lending expertise in dealing with customers about golf specific issues such as Golfzoo and Golfpac/Tee Times USA. Partner with Southern Texas PGA Section Establish strategic golf sales presentation(s) customized to golf audiences. Develop and execute comprehensive sales action plans, both short and long range, to support sales and revenue objectives of the resortEstablish and maintain relationships with golf industry influencers and key community and strategic partners. Host client events.Maintain a consistent corporate image in the world of golf, as world class golf destination resorts.Exceeded revnue goals for 2019 and 2021

Orlando, Florida Area

Handle the Northeast US, International and East Coast Florida marketsCreated unique charity/celebrity tournaments and other special events at Hammock Beach Resort, Reunion Resort and Innisbrook ResortCreate customized packages, proposals and contracts for golf groups to include accommodations (villas, suites, houses from 4-9 bedroom and mansions from 9-13 bedrooms), 9 golf courses and all options of F&B from welcome receptions to awards dinner and moreHost PGA Tour Valspar Championship (Innisbrook) and Home to the North Florida PGA Section (Reunion)Partnered with PGA Magazine in hosting Ambassador programs and with the New England PGA running their Pro/Pro Tournament. Worked with the ANNIKA Academy on events.Represented Salamander Hotels & Resorts the PGA Merchandise show, consumer golf shows and traveled to my territories to meet with PGA professionals/sections to network and host client events Knowledge of SMS, Delphi, Kronos and Jonas (tee times) computer systemsTrace requests and/or business opportunities and following up on a timely basis.Developed list of all existing accounts and a system of recognition for all key accountsNetwork with golf industry contacts in prospecting for new business within the golf industryAssist with golf wholesale market by lending expertise in dealing with customers about golf specific issues such as Golfpac and Tee Times USA. Establish strategic golf sales presentation(s) customized to golf audiences. Develop and execute comprehensive sales action plans, both short and long range, to support sales and revenue objectives of the resortEstablish and maintain relationships with golf industry influencers and key community and strategic partners. Host client events.Maintain a consistent corporate image in the world of golf, as world class golf destination resorts.Meet and exceed annual sales goals of over 1.5M in total revenue (rooms, golf, F&B)2018 Top producer with over 2M in total revenue

Championsgate, Fl

Negotiated contract terms, conditions, concessions, meeting space, room block etc… for groups of 10-125 rooms (Northeast, Mid Atlantic, Midwest, Southeast, West Coast, SMERF and all Golf)Knowledge of Delphi, Epitome, Starcite, Cvent and other computer systems/programs Conducted creative site tours and FAM’s to sell over 70,000 sq ft of meeting spaceEstablished relationships with third parties (Conference Direct, HelmsBriscoe etc…), NSO’s, Orlando/Kissimmee CVB’s and direct clientsCompleted Omni Sales Intensity corporate training programCreated stay and play packages for golf groups of all sizes to play on our 2 championship golf coursesWorked with David Leadbetter Golf Academy & Frank Thomas (Frankly Frog Putting Studio)Negotiated contracts for the Atlanta Braves (Tim Hudson’s Birdies & Baseball Charity Golf Tournament to benefit the Children’s Hospital of Atlanta), Del Webb-Father/Son Challenge shown on NBC and other eventsAttended the Chicago & Toronto Golf shows and IAGTO conference in Cancun to market ChampionsGate golf Contracted new domestic and international golf wholesalers to increase revenue/golf roundsAchieved golf & leisure sales goals for 2007 & 2008Manager of the Quarter – Omni Orlando Resort 3rd Quarter, 2006Omni Hotels & Resorts Leisure Travel Sales Manager of the Year award in 2007

Championsgate, Fl

Responsible for overseeing the 15 acre recreation area including: all pools, cabanas, 850’ lazy river, 125’ water slide, tennis, sand volleyball, basketball, 9 hole-par 3 golf course, Camp Omni for the 1,100 acre-720 room resort (opened property)Developed all programs, events and Camp Omni for ages 4-12 Oversaw Champions 9 - Par 3 Golf Course and ran tournaments & clinics in conjunction with the David Leadbetter Golf Academy & ChampionsGate Clubhouse and night golf events Oversaw 8 luxury poolside cabanas and developed our pool concierge programManaged a staff of about 10-12Manager on DutyDeveloped a tennis program and got resort certified by the United States Tennis AssociationCreated a college internship program that is a nationally approved site through RCRAPublished several articles for Resort + Recreation Magazine Created a very successful corporate teambuilding program for group of 10-500Member of Omni Hotels & Resorts Sensory Advisory BoardAssisted with New Hire Orientation, discussing teambuilding, recreation department and MedalliaAssisted other Omni Hotels & Resort properties in developing/enhancing their recreation programs

Miami, Fl

Responsible for overseeing the Blue Lagoon Recreation Area which includes 4 pools, 125’ water slide, bike rentals, Bungalou’s & Cascades Bar & Grill, poolside cabanas and fishing for the 1,500 acre-1000 room resortOversee staff of approximately 20-25 in recreation and food & beverageStarted to put together swimming lesson program with Florida International University Designed new club member programsPut together the Corporate Recreation Experience for the sales team to sell our teambuilding programsAdded retail items at the pools to increase revenueDeveloped ideas for cabanas (20) to enhance the guest, member and corporate experience at the poolsCreated standard and training manual for recreation staffDeveloped an excursion program for guests, club members and corporate groupsWorked with the Miami Heat on corporate packages and special eventsNew activities program and other events for the guestsStarted to create a mascot and kids clothing line for recreation departmentIncorporated themes for each day at Camp Doral and the community summer campWorked with Bass Pro Shop to create and develop fishing clinics and tournament at the resort

Naples, Florida Area

Sanibel Island, Fl

Isle Of Palms, Sc