Eric Carlson Email & Phone Number

Pensacola, Florida Area

Pensacola, Florida Area

Pensacola, Florida Area

•Managed turn-key flooring and window covering programs that increased branch profitability and revenue representing $5.2M in overall business in the South Alabama, NW Florida market•Negotiated and launched new window covering program resulting in increased flexibility and options for home builders and resulting in a gross margin increase from 30% to 40% specific to trade. •Built strong relationships with vendor partners, builder teams, internal service and install teams to ensure branch goals were met and exceeded. Utilized metrics and reporting to monitor market trends and develop strategy

Olathe, Kansas

Manage 38 dealers across the state of Missouri and Southern Iowa. Work with dealers to understand market needs and trends and to drive sales of units to end consumers. Perform monthly on-site partner meetings, with a focus on providing the best practices and support necessary for dealers to meet sales objectives and increase margins.  Vetted and activated 3 new select dealerships in key market areas within a 12 month and trained staff on finished goods, parts/accessories and in-depth market analysis  Expanded distribution of sport recreational off road vehicle (ROV) distribution 40% within dealer base by providing dealers with clear market analysis that outlined opportunities in the sport ROV market

Pella, Ia

Coordinated and executed marketing activities to drive growth by generating leads and building strong business relationships.  Developed several high impact marketing initiatives, including a high-ROI direct mail campaign that outperformed cost-per-opportunity targets, as well as a project that streamlined communication of special offers and financing options.  Negotiated $230K+ worth of Yellow Pages incentives to test marketing performance of targeted directories.

Pace, Fl

Managed Pella National Account business across a multi-state territory, with a focus on increasing sales and profitability through customer education and by building product awareness.  Grew territory sales from $2M to $4M+ within two years by leveraging relationships with decision makers within Lowe’s Home Improvement stores to secure training engagements with sales personnel.  Earned a place in Pella’s President’s Club for achieving 118% to goal in 2005 and 148% to goal in 2010. Honored with three additional “Sales Achievement” awards and recognition as “Pella Sales Mentor.”  Assumed a senior regional leadership role during a transition period. Grew territory sales during the nine-month placement.  Developed regionally specific training to drive sales while influencing customers (builders, contractors) to select products that met local code requirements, a successful program that was adopted at the national level.

Manhattan, Ks

Manhattan, Ks

Anheuser-Busch Distributor

Wichita, Kansas Area