Eric Casella Email & Phone Number

Charlotte, North Carolina Area

Charlotte, North Carolina Area

• Purchase and schedule all syndicated programming for WFXT (FOX) in the Boston DMA, for KIRO (CBS) in the Seattle DMA, for WSOC (ABC) and WAXN (IND) in the Charlotte DMA, for KOKI (FOX) and KMYT (MY) in the Tulsa DMA, and for WHBQ (FOX) in the Memphis DMA.• Obtain and negotiate OTT and streaming rights for all syndicated programming on platforms for such as Sony Vue, CBS All Access, YouTube, and other future OTT platforms• Negotiate and clear digital sub channels in all markets• Act as station liaison between network and stations• Create and maintain weekly, monthly and quarterly program schedules• Stay familiar with all national and local television programs, ratings, research, community interest, trends and issues • Maintain 5 to 7 year plans for each station; used for future budgeting purposes and planning purposes• Negotiated cable retransmission fees in Boston, Seattle, Memphis and Tulsa• Keep track of market competition including pricing, schedules and long-term needs• Meet with all syndicators for all offerings• Run ROI for planned purchases• Create and file with FCC the 398 Children's report for all markets handled

Greater Boston Area

• Purchase and schedule all syndicated programming for WFXT (FOX) in the Boston DMA, for KIRO (CBS) in the Seattle DMA, for KOKI (FOX) and KMYT (MY) in the Tulsa DMA, for WHBQ (FOX) in the Memphis DMA and for WFOX (FOX) in the Jacksonville DMA• Obtain and negotiate OTT and streaming rights for all syndicated programming on platforms for such as Sony Vue, CBS All Access, YouTube, and other future OTT platforms• Negotiate and clear digital sub channels in all markets• Act as station liaison between network and stations• Create and maintain weekly, monthly and quarterly program schedules• Stay familiar with all national and local television programs, ratings, research, community interest, trends and issues • Maintain 7 year plans for each station; used for future budgeting purposes and planning purposes• Negotiated cable retransmission fees in Boston, Seattle, Memphis, Tulsa and Jacksonville• Keep track of market competition including pricing, schedules and long-term needs• Meet with all syndicators for all offerings• Run ROI for planned purchases• Create and file with FCC the 398 Children's report for all markets handled

San Francisco Bay Area

• Purchased and scheduled all syndicated programming for KTVU (FOX) and KICU (IND) in the San Francisco DMA, for KIRO (CBS) in the Seattle DMA, for KOKI (FOX) and KMYT (MY) in the Tulsa DMA. Was also responsible for KFOX (FOX) in the El Paso DMA and KRXI (FOX) and KAME (MY) in the Reno DMA until sold on 2013• Act as station liaison between network and stations• Create and maintain weekly, monthly and quarterly program schedules• Stay familiar with all national and local television programs, ratings, research, community interest, trends and issues • Maintain 7 year plans for each station; used for future budgeting purposes and planning purposes• Keep track of market competition including pricing, schedules and long-term needs• Meet with all syndicators for all offerings• Run ROI for planned purchases• Work with Community Affairs department in collecting any needed E/I data for FCC reporting

Los Angeles

• Develop strategic marketing plans for Fringe, Dollhouse, The Simpsons 20th Anniversary and 2009 Daytona 500 • Create targeted marketing kits for all Fox programming including: American Idol, Bones, House and Fox Sunday Night• Developed and implemented nationwide promotions for So You Think You Can Dance and Are You Smarter than a 5th Grader? • Authorize $4 million annually in affiliate media advertising, coordinating with national buyers, local agencies and media partners• Authorize $20 million annually in affiliate promotional value, providing guidance for FOX Network and FOX Sports promotions• Serve 30+ affiliates as FOX Network marketing consultant• Serve 200+ affiliates as marketing liaison to FOX Sports, NFL, MLB, NASCAR and BCS organizations• Negotiate fulfillment of affiliate needs: special funds, content, new media, local news, publicity and sales resources• Oversee the development and implementation of an online marketing video widget for affiliate websites• Coordinate online assets to be used on both the local and national level

Salinas, California Area

• Developed innovative ideas and concepts • Defined project parameters and estimated project costs• Developed ideas and creative concepts consistent with clients target audience, market and/or products or services• Fully managed the creative development and implementation of all assigned projects • Insured all projects were completed on time and on budget• Fostered a team environment in the design studio with designers, insuring all followed the approved creative direction • Wrote, directed and produced TV and radio commercials and special video projects• Primary copywriter for clients’ websites, press releases, and miscellaneous marketing materials

Salinas, California Area

• Purchased and scheduled all syndicated programming for KCBA (FOX) and KION (CBS) in the Monterey DMA, for KMTR (NBC) in the Eugene, OR DMA, for KVIQ (CBS) in the Eureka DMA and for KFTY (IND) in the San Francisco DMA.• Created and maintained weekly and monthly program schedules • Organized programming contracts and provided affidavits of performance to production companies• Maintained TV stations public file and children’s FCC reporting• Stayed familiar with all national and local television programs, ratings, research, community interest, trends and issues • Created and maintained promotions for KCBA FOX 35, KION CBS 46 and KMUV Telemundo 23 • Wrote copy and oversaw production for TV, radio, print and web ads • Scheduled promotions for TV, radio, print and web ads • Maintained consistent message and on-air look

Bachelor Of Arts - Ba, Broadcast Journalism

Certification - Financial Management