Entered to Elite group in April, 1992During 5 years: Follow-up of group purchases and Development, negotiation and implementation of a pro-software for models booking in the agencies of the group (Elite Model Management Paris first model agency computerized in the world !)During 5 years: Development of cobranding of mark (Renault twingo Elite France / Spain, Reckitt Benckiser Gillette Sensor Excell Elite France / Russia, P&G Pantene Pro V Elite, France year 1, Europe year 2, World year 3) in support of contribution to national and international Elite Model Look contest.During 3 years: Development and implementation of the first leading Elite license : small accessories of hairstyle (Cork company became ABC, hairbrushes, combs, small accessories of hairstyle, sold today in more than 40 countries).Since 2005 : Development and implementation of the electric hairstyle and care accessories " For Elite Model Look " (SEB GROUP world leading under the marks Calor for EML, Rowenta for EML, Arno for EML, dry hair, lisseurs, hair removers, Weigh persons, 12 million pieces sold in 91 countries today) Development and follow up of the sponsoring of both national and international EML with the SEB GROUP (Rowenta for EML, Calor for EML, Arno for EML in 10 or 20 countries according to years).CA 2.5 M€ / year any merged budgets. 2011/2020:Follow up of licenses and sponsoring activities with the SEB Group.Set up and monitoring the sponsoring of the EML with the HENKEL CEE Group for Schwarzkopf hair care brand (Poland, CR, SK, Ukraine. 360k€) and with COTY Group for ELITE FRAGRANCE (15 countries. 270k€) Spécialités: International marketing development International sponsoring and cobranding negociationsDevelopment and implementation of the leading Elite license