Eric Celli Email & Phone Number

Nashville, Tennessee, United States

Nashville, Tennessee, United States

Region Manager TN-GA

Nashville Metropolitan Area

Nashville Metropolitan Area

North Florida, Alabama & Mississippi

Responsibilities included: Cultivate and strengthen the critical relationships between the company, distributor network and retail partners to facilitate an amplified retail presence for our portfolio of brands. Priorities and accountability on volume/profit/distribution and retail execution. Develop and implement monthly/annual sales plans, market area pricing strategy and P&L management.

Tn,Al & Ms

Managed the day to day distributor interaction for United Brands Company, effectively increasing the overall focus and share of mind within the distributor network to effectively grow the market presence/share, case volume and profits for our portfolio of brands throughout the thirty two beer/ beverage distributors within my region of responsibility.

Mobile, Alabama Area

Developed and managed the Gulf Distributing portfolio of brands in fourteen National/Regional grocery and convenience store chains. I met with and conducted monthly meetings with the buyers and district managers of assigned chains to secure incremental ad features, new brands/package authorization and increased promotional display activity in their outlets. Prepared and delivered presentations to effectively communicate our upcoming brewery programs, price promotions, and current and year to date brand/package performance while also communicating market area opportunities utilizing internal, state and market area data.

Greater Nashville Area, Tn

Managed the day to day distributor interaction for Miller Coors, effectively communicating with nine beer/ beverage distributors in Tennessee the brewery objectives, strategies and market area programs to increase the volume, distribution, market share and the profitability for our portfolio of brands. Cultivated positive working relationships with open lines of communication with distributor management and their sales force to generate excitement and increase the share of mind for my brands within each organization.

Orlando, Florida Area

Responsible for the managing and the day to day distributor interaction for McKenzie River, effectively communicated with nine beer/ beverage distributors in Florida the brewery objectives, strategies and market area programs to increase the volume, distribution, market share and the profitability for our portfolio of brands. Cultivated positive working relationships with open lines of communication with distributor management and their sales force to generate excitement and increase the share of mind for my brands within each organization.

Tallahassee, Florida Area

Led and directed a 23-person sales force. Ensured adequate product availability, professionalism and quality service was delivered to 887 On Premise and Off Premise accounts in the Tallahassee market. Established volume, distribution and merchandising goals for the sales force with implemented timeline for completion. Endorsed and upheld company policy/standards while holding employees accountable for their performance and actions.

Orlando, Florida Area

Developed and managed the Schenck Company portfolio of brands in nine National/Regional convenience and liquor store chains in Central Florida. I met with and conducted monthly meetings with the buyers and district managers of assigned chains to secure incremental ad features, new brands/package authorization and increased promotional display activity in their outlets. Prepared and delivered presentations to effectively communicate our upcoming brewery programs, price promotions, and current and year to date brand/package performance while also communicating market area opportunities utilizing internal, state and market area data.