Head Of Data & Marketing Architecture For Global Consumer Group
Citigroup
I am responsible for Citigroup’s Global Consumer Group data and marketing architecture including reference architectures and solution architecture for data & marketing in all contexts: at-rest, in both traditional and modern platforms, in motion across APIs, micro services, in messages or streams.As the global data architect, I am responsible for designing and supporting the build / deployment of strategic platforms within Citigroup and – increasingly – in the external cloud. My specificresponsibilities include● Legacy Warehouse & Reporting Architecture: EDW (Terradata), BI (Tableau + Legacy), ETL (Talend, Ab Initio), etc. ● Big Data Environment Architect – Our open-source big-data environment for analytics & model development. This includes a lambda architecture and a model deployment environment for real-time models● AI/ML/MLOps strategy & architecture – The tools and approaches we use to automate,enable, and empower data scientists. Includes ML Tools and languages (R, Python,H2O, etc.) model life-cycle and deployment automation, etc.● External Cloud architecture – We have started to move some analytic functions into the external cloud (AWS) and intend to significantly accelerate external cloud adoption● Real-time data middle-ware / streaming architecture – Real-time, streaming data platform (Confluent Kafka) used to drive personalization across channels● Customer data platform architect – our 360-degree view of the consumer using both MDM(Informatica) and graph technologies (GraphQL) to store, present, and manage customerdata● Marketing technology architect – Our salesforce-based martech & adtech platforms including journey orchestration, recommendation & next-best-action decision engine, DMP, MRM, and other components● Enterprise data model / semantic ontology – I own our enterprise data model (more properlya “semantic ontology”) used to drive a common definition of data across interfaces and functions