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Pop culture and entertainment marketing and partner management specialist. Focused and concise managerial skills to help lead and support teams to execute strategy from conception to completion. Outreach and relationship building with the community to collaborate on promotional opportunities online. Relationship management sharpened through leading projects with licensors and partners such as Disney, Riot Games, Warner Bros., Blizzard Entertainment, and more.
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Product Marketing ManagerAsusUnited States -
Product Marketing Manager - PartnershipsLegalzoom May 2024 - PresentMountain View, California, UsCollaborate with partners to manage, test, and improve ecosystem product integration and partner channel promotion.Partner with the various channel leads to launch these strategies, use data and analytics to measure and optimize all initiatives, identify opportunities, and provide actionable insights.Recommend and support on executing A/B tests to experiment with new growth tactics that have the potential to meaningfully move the needle and continuously improve the effectiveness of campaigns and product experiences.Leverage research and data to establish positioning, packaging and pricing for a portfolio of productsWork cross functionally with Channel Marketing, Product Management, UX/Creative, Sales, Customer Care, PR, Engineering, Legal, Finance, and Business Development to ensure a great customer experience -
Partner Marketing Manager - Prime GamingAmazon May 2021 - Jan 2024Seattle, Wa, UsCollaborate with partners to craft and execute end-to-end marketing plans. Identifying key moments and opportunities to drive user engagement and claims of Prime Gaming offers. Manage marketing co-promotion for partner accounts including Riot Games, Blizzard Entertainment, HoYoverse, Ubisoft, Bungie, and more. Present marketing plan and brief internal marketing teams to execute marketing strategy including production, cross-promotion, and multi-channel marketing. Work with internal marketing teams to identify needs for revisions including creative, copy, and placement.Cross reference marketing activations with engagement analysis to report performance to leaders in the wider organization. Reflect on KPI’s, identify successes and key points to implement improvements.Attend and manage in-person marketing activations at events such as League Championship Series, Valorant Championship Tour, Call of Duty League, and more. -
Strategic Partnerships Marketing ManagerInsight Editions Sep 2019 - Apr 2021San Rafael, California, UsDraft and execute marketing plans, ranging from pre-release to post-release stages, including digital advertising, cross promotional partners, sponsorships, and more. Produce engaging media content with the creative services team. Work with licensors to ensure their approval and promotional support of content.Collaborate with licensors and other licensees on cross-promotional opportunities; social media, giveaways, in-person events, and more.Identify and establish relationships with suitable content creators via Twitch, Youtube, and other social platforms to publish sponsored content and promote Insight Editions products. -
Marketing AssociateInsight Editions Apr 2017 - Sep 2019San Rafael, California, Us -
Administrative AssistantRixos Transportation Jul 2016 - Mar 2017Answering customer inquiries via email and phone. Inputing reservation and payment information. Organizing and planning group tours from San Francisco into Wine Country.Research and develop new projects including; loyalty programs, new implementations for our group tour, and improvements to workflow.
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Administrative AssistantProfessor Plumb Dec 2014 - Dec 2015Directing all calls. Creating job tickets. Sending invoices to customers. Submitting invoices into Service Titan [Dispatching Service]. General Office Work. -
Sales AssociateLevi Strauss & Co. 2011 - 2012San Francisco, California, UsAssist shoppers locate the products and goods they desire Perform cash processing and card payments. Stock shelves with products. Answer queries from shoppers. Guide and give advice to customers on product selection. -
Marketing & Sales InternWorks Motorsports 2010 - 2011Sonoma, California, UsManage digital advertising campaigns via social media (Facebook, Twitter, and Youtube).Organize and plan in-house events, including on track days and community kickbacks.Maintain the WORKS Motorsports online storefront.
Eric Chang Skills
Eric Chang Education Details
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San Francisco State UniversityMarketing -
Santa Rosa Junior CollegeAnd Related Support Services
Frequently Asked Questions about Eric Chang
What company does Eric Chang work for?
Eric Chang works for Asus
What is Eric Chang's role at the current company?
Eric Chang's current role is Product Marketing Manager.
What is Eric Chang's email address?
Eric Chang's email address is e.****@****ons.com
What is Eric Chang's direct phone number?
Eric Chang's direct phone number is +170748*****
What schools did Eric Chang attend?
Eric Chang attended San Francisco State University, Santa Rosa Junior College.
What skills is Eric Chang known for?
Eric Chang has skills like Customer Service, Merchandising, Marketing, Sales, Business Development, Research, Professional Communication, Organizational Effectiveness, Retail, Management, Facebook, Microsoft Office.
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