Eric Cheng Email & Phone Number

Shanghai, China

Shanghai, China

Shanghai, China

Manage all the businesses outside of mainland China and HK China for the company,Geographic scopeNorth Asia- Japan- KoreaSouth East Asia- Singapore which also covers Malaysia- ThailandOceanic - Australia, which also covers New ZealandEMEA London office which also covers Europe and the Middle East

Shanghai, China

Manage the Busineses in the APAC region for the company, covering Japan, South Korea, Singpapore, Thailand, Australia and New Zealand

Shanghai, China

Manage all the North Asia businesses for the company covering Markets of Japan and South Korea.

Shanghai City, China

Responsible for the Baidu International SEM business, including business development and account management of all agency clients in China, covering GroupM, Publicis, IPG, OMG and Havas.

Shanghai, China

Maxx Marketing, part of the WPP Group plc (NasdaqNM: WPPGY), is an agency focuses on 360 promotion ideas, IP collaboration and BTL activation activities.Role and ResponsibilityAccount management- Managing the Accounts of Yum (KFC and Pizza Hut), Coca-Cola, Amway and Kellogg- Reporting to the regional VP, APAC, to lead a team of Account Managers and Executives and work closely with other team members (Creative, Production, etc) to manage various accounts and projects in China.- As the main point of contact, to manage the day to day client communications and supervise all campaigns to ensure quality works are delivered on schedule.- Engage with clients to provide insight and add value to their business through proactive recommendations. Business Development- Act as a Business Director, involve in the P&L management and identify potential new business opportunities from the existing clients and possibly new clients.- Joined Maxx in April 2010 and I doubled the revenue of China in 2011, and grew the revenue about 30% further in 2012. The number of programs with Yum was also increased from 1 to 5 from 2010 to 2012.- Working with other departments and generate creative ideas to manage business requirements from clients and translate them into effective and appropriate solutions ranging from tactical campaigns to long term strategy. Projects will range from Premium promotion, Print Production, Digital campaign (out-source), to Shopper experience.People Development- Manage an account team of 4 and a creative team of 3. - Mentoring and developing Account Managers and Executives

Shanghai City, China

To supervise and lead the team to plan, implement and manage all aspects of assigned branding and sponsorship programs (e.g. HSBC Champions, HSBC China Junior Golf Development Program) and other corporate events (e.g. branch opening), whilst to work with sales team and maximize the business benefits associated with these events from HSBC branding opportunity to business leads generation.Project Management- To manage the event from planning, concept development, production to implementation, ensure the smooth execution of the planned activities, maximize the sponsorship benefits to HSBC.Event and Brand communications- To develop internal and external communication plans for the event to strengthen overall awareness of the event and hence the brand HSBC leveraging on the event platform.- To work with PR agency on the development and execution of event PR Plan and activities.- To work with product, channel marketing and sales team from branches to maximize the exposure of the event and actively looking for opportunities to drive business leveraging on the event platform (e.g. Roadshows leveraging on HSBC Golf Champions).Agency Management- To manage agencies to ensure their consistent and on time delivery of high quality services.

Shanghai City, China

Being the section head of the branding and marketing communications team, my major responsibilities were:Brand Marketing- To lead the development and implementation of national integrated branding / thematic campaigns to build Hang Seng’s brand awareness and equity, with special emphasis on priority cities.- To manage and develop all ATL and BTL Marketing Materials across different media (video, sound, print, outdoor)- To manage and develop the Merchandising items and brand decoration in the retail branch channel.- To oversee the deployment of branding guidelines to build and protect the brand equity of Hang Seng Bank China across all ATL and BTL marketing materialsMarketing Communications- To develop and manage all marketing communications activities for the Bank and specific events (e.g. sponsorship and ceremony events), work with product marketing to develop communication plan for all product launches and develop the communication materials (e.g. printed materials) for all products. Agency Management- To manage advertising and media agencies to ensure they consistently deliver services and products of high standard that meet or exceed our expectations.