Eric Cheung Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

- Led the go-to market media and creative strategy for Square’s Big In Restaurants campaign in Canada, targeting Food & Beverage business owners. The campaign was a cross-functional partnership across Sales, PMMs and Marketing that led to a 20% improvement in UVs and 15% lift in MQLs despite a -13% decrease YoY in budget.- Led the go-to market launch of Square Register, Square’s most premium POS hardware. In addition to driving +20% in UVs, our cross-functional collaboration with Sales and the Hardware team helped close an upmarket seller (>$1M+ GPV)- Adapted our marketing strategy with our business objective to drive our audience further down the funnel with media and creative tactics that drove statistically significant improvements in familiarity, credibility and consideration.

Toronto, Ontario, Canada

Toronto, Ontario, Canada

- Led Flight Centre rebrand amidst growing competitive pressures by repositioning media to align with travelers' habits and cultural moments; achieved 25% lift in purchase intent after 6 months- Developed Twitch Partnership for Brisk with the goal of better connecting with younger consumers. The execution saw 4x times the engagement rate of the combined rest of Twitch at the time, and was ranked top 5 streams on Twitch in Canada.- Adapted The Beer Store's marketing campaigns to accommodate the changing media landscape by shifting tactics to better reflect Ontarians’ new media habit amidst the lockdown. The campaigns saw 15% improvement in engagement from our audience.

Toronto, Canada Area

- Helped plan and execute the go-to market communication strategy for Nespresso’s Vertuo line of coffee machines. The strategy included an influencer initiative, earned media coverage and press events that garnered a 30% increase in engagement and site visits to Nespresso’s landing page.- Managed the execution of One of a Kind’s winter show communication strategy. We were able to garner over 5 million impressions through earned media coverage and influencer content.

Montreal, Canada Area

- Webpage design development and content writing through Wordpress- Management of social media and digital platforms (community management)- Implementation of action plans for SEO

Place Bonaventure

-Educated customers on the advantages of Fido Solutions-Retention of high-risk cancellation customers. It involves assessing these high-risk customers to remind them of the advantages of Fido and offer them a service tailored to their needs.-Coaching fellow colleagues on ways to improve the quality of their service and their NPS (net promoter score). The NPS is an assessment of a consultant's quality service and their ability to promote the values and advantages of the company.

Pierre-Elliott Trudeau Airport

-Application of Canadian immigration, agriculture and customs laws and regulations at point of entry.-Report directly to the Superintendent, RCMP and other relevant government departments during special operations and cases.-Provide assistance to travelers, whether it may be medical, security or miscellaneous.

Certificate, Strategic Public Relations

Bachelor Of Arts (Ba), Specialization In Psychology

Activities and Societies: Concordia Model United Nations

College Degree, Psychology