Eric Cleaver Email & Phone Number

Shenzhen, Guangdong, Cn

Created comprehensive Global strategy for social media from scratch, translated marketing concepts into fully fleshed out campaigns, and guided numerous agencies and regional community teams on a product with 600 million downloads and over 60 million daily active users.• Grew social media impressions by 427% in the first 6 months of tenure, instituted attribution links process and implementation for social posting driving millions of app opens and store visits. • Managed a team of 7, along with regional teams around the world and 6 agencies, coordinating and implementing procedure for Social and Community processes.• Led an organic influencer program, growing it by over 400% through a combination of active recruiting and increased value for participants.

Bellevue, Wa, Us

Created content marketing strategies to be implemented across social media platforms for multiple products as well as corporate branding. Managed daily community engagement and data reporting for product and process enhancement. • Tripled average engagement per social post, from 4% to 12%+• Worked with Marketing Team to drive 200,000 pre-registrations• Conceptualized and featured in Facebook Livestream and Twitch streams to engage online gaming community • Improved ratings and measured sentiment by responding to gamer’s feedback across forums, social media, and app stores.

As the Community and Social Media Manager, Eric created content marketing strategies that were executed across multiple social media platforms. Additionally, he managed vendor relationships, while guiding all video production used for web / digital media viewing. Eric's Select Achievements Included:* Growing Facebook followers from 0 to 160K+ followers, with 8% engagement per post.* Reached and engaged target audience while generating 37K+ likes in collaboration with Marketing to drive pre-launch interest.* Initiated and cultivated relationships with key gaming influncers via YouTube video content: Top-4 community VIPs delivering +82% of total game video content.* Conceptualized and launched Facebook Livestream and Twitch streams to engage online gaming community; built successful 10-minue explanation video used for launch announcements.Leading Community ConversationsData ReportingDriving Product / Process EnhancementsDriving Content DevelopmentBuilding Pre-Launch EngagementCreating New-Product AnticipationManaging Paid Influencer CampaignsResponding to Gamer FeedbackContent Marketing & Social Strategy ImplementationVendor Selection Vendor Relationship ManagementOverseeing Video Production

Redwood City, Us

At Trion, Eric crafted social media strategies, and then executed them across numerous properties. In this capacity, he trained & supervised the Community Team to help members in driving engagement for multiple game systems. This work included planning & executing in-game and real-world player events.Eric's Select Achievements Included:* Leading all outside vendor relationships, while improving deliverables for the social media community and boosting brand recognition industry-wide.* Enhanced social interaction & solutions management by crafting a community management processes from scratch.Training & DevelopmentCommunity Team OversightCommunication StrategiesCreating Communications ToolsIn-Game Event PlanningIn-Game Event Management Real-World Event PlanningReal-World Event ManagementVendor Management

San Diego, Ca, Us

At Sony, Eric directed a team of Community Managers leading the overall direction of the social strategy for 12 diverse products. In this capacity, Eric produced content calendars, and supported (9) additional products. He also served as the technical project manager for the Marketing group, and continually streamlined operations to enhannce project deliverables.His Select Achievements Included: * Sustained engagement while turning around trend of low-retention for Everquest, instilling net-0 subscriber-loss during tenure.* Cultivated and sustained relationships with 200+ member volunteer group.* Built, launched and supported a monetized player-created content system, which further grew community involvement.Leading Community ManagersCommunity Strategy New Product Launches Existing / New Product SupportManaging Contract Service ProvidersTechnical Liaison to MarketingLaunching UGC SubmissionCreating Profit-Sharing PlatformsRevamping Software Patching Tools