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Amazon expert with over 9 years of directing growth and strategy for brands on Amazon. Beyond my technical knowledge of the platform, I have built and managed multiple Amazon departments, developing unique processes to drive cross-functional collaboration and buy-in to see growth in the channel.
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Founder And CeoWorkshopamzPortland, Or, Us
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Founder & CeoWorkshopamz Jan 2024 - PresentWe focus on Full Channel Integration - managing your Amazon channel while integrating it within your business to drive profitable growth for your company, not just one channel
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Sr. Ecommerce Manager, AmazonKite Jan 2023 - Feb 2024Developed a Sprint format for approaching the Amazon channel leading to 80%+ YoY growth. I am responsible for managing agencies and employees to achieve growth KPIs and stay within profitability requirements. Additionally, I spearhead cross-functional collaboration with Design, Demand Planning, Finance, and Brand Strategy to fully integrate the Amazon channel within the overall business. -
Ecommerce Manager, AmazonNavico Group Feb 2021 - Feb 2023Mettawa, Illinois, UsOwn all aspects of our Amazon business with an emphasis on growth strategy. I am responsible for listing optimization, advertising strategy, enhanced content, promotions, and catalog accuracy. I also handle inventory projections, vendor negotiations, and profitability analysis. -
Senior Account StrategistTreasure Mar 2020 - Feb 2021Washington, Dc, UsI manage growth strategy for our key accounts selling on Amazon and other eCommerce channels. Currently manage over $20MM in client Amazon revenue, and $1MM in Amazon Advertising spend.Day-to-day includes developing strategies for optimization and marketing opportunities, competitive landscape analysis, share of voice analysis, sales and inventory projections, project management, and product marketing recommendations. -
Lead Amazon StrategistAmplio Digital Oct 2018 - Mar 2020Awarded 2019 Employee of the Year, as voted by coworkers on a monthly basis, factoring in success with clients and internal leadership.Direct marketplace strategy for clients looking to grow on Amazon. I was also responsible for internal strategy and guiding our approach to driving success on Amazon. Strategy covered SC, VC, Amazon Advertising, DSP, Brand Registry, Project Zero, and International Markets.
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Senior Amazon StrategistAmplio Digital Feb 2017 - Oct 2018I work with many different brands selling their unique products on Amazon. My primary role is to collaborate with the brands to develop marketing and growth strategies for Amazon, as well as troubleshoot issues that arise from selling on Amazon.
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Senior Amazon Account ManagerAmplio Digital Dec 2014 - Feb 2017Specialize in revenue growth services for clients selling on Amazon. This includes Amazon SEO, listing optimization, advertising on Amazon, and growth strategy consulting.
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Community Inclusion ProviderThe Companion Program May 2013 - Dec 2014Provide community inclusion support for an adult male with severe autism. This included supervising him during volunteer work, taking him around town, participating in various activities, and generally being a friend to him.
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Research TechnicianNike Golf Mar 2012 - Mar 2013Conduct materials research for the Golf Ball R&D team. This consisted of testing new polymers, rubbers, and fillers to enhance the properties of golf balls. I also used injection molding machines, compression molding machines, a twin-screw extruder, and spray coating machines.
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Harvest Lab InternErath Winery Oct 2011 - Nov 2011Analyze grape samples for sugar content and acidity. Prepare additives for the winemaking process, including yeast, tannins, and other compounds.
Eric Coats Skills
Eric Coats Education Details
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Pacific UniversityChemistry -
Pacific University
Frequently Asked Questions about Eric Coats
What company does Eric Coats work for?
Eric Coats works for Workshopamz
What is Eric Coats's role at the current company?
Eric Coats's current role is Founder and CEO.
What is Eric Coats's email address?
Eric Coats's email address is di****@****ail.com
What schools did Eric Coats attend?
Eric Coats attended Pacific University, Pacific University.
What skills is Eric Coats known for?
Eric Coats has skills like Project Management, Business Strategy, Seo Copywriting, Spectroscopy, Science, Chromatography, Microscopy, Uv/vis, Analytical Chemistry, Clinical Research, Total Synthesis, Gel Electrophoresis.
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