A dedicated media sales professional with successful sales experience in strategic selling, key account planning, complex negotiations, client presentations and achieving annual sales targets. Passionate, high energy team player with outstanding interpersonal, negotiation and problem solving skills. Experience working with Return Path Data, Addressable Television, Video On Demand, BBM, Nielsen Media, Numeris and Salesforce.
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Account DirectorQuebecorToronto, On, Ca -
Account DirectorQuebecor Mar 2020 - PresentToronto, Ontario, Canada -
Digital Sales RepresentativeGroupe V Média Jun 2017 - Oct 2019Toronto, Canada AreaManaged a territory from British Columbia to OntarioExceeded annual sales target by 9% and increased revenue 34% year over yearCollaborated with broadcast team, presented and executed multiplatform integrations that included Social media, influencers and innovative conceptsResponsible for connecting Programmatic Deals to increase yield of remnant inventoryAccurately forecasted revenue through CRM and tracked Corporate AgreementsProvided customized research and presentations… Show more Managed a territory from British Columbia to OntarioExceeded annual sales target by 9% and increased revenue 34% year over yearCollaborated with broadcast team, presented and executed multiplatform integrations that included Social media, influencers and innovative conceptsResponsible for connecting Programmatic Deals to increase yield of remnant inventoryAccurately forecasted revenue through CRM and tracked Corporate AgreementsProvided customized research and presentations to clients and team members Show less -
Account Executive, National SalesCorus Entertainment Apr 2003 - Apr 2016Toronto, Canada AreaManaged a senior national territory for all Conventional and Specialty networksDrove revenue of over $30 million in broadcast, digital and integrated salesExceeded personal budget by developing and selling integrated opportunitiesEducated and sold clients on benefits of Addressable Television, Return Path Data and Video On DemandFirst in Canada to sell Addressable TelevisionAssisted in Agency deal negotiationsDeveloped and executed key account plans for Fiat Chrysler… Show more Managed a senior national territory for all Conventional and Specialty networksDrove revenue of over $30 million in broadcast, digital and integrated salesExceeded personal budget by developing and selling integrated opportunitiesEducated and sold clients on benefits of Addressable Television, Return Path Data and Video On DemandFirst in Canada to sell Addressable TelevisionAssisted in Agency deal negotiationsDeveloped and executed key account plans for Fiat Chrysler, Dairy Farmers, Labatt and Royal BankAccurately forecasted future revenue of multiple accountsInformed team of forecasts, revenue to come as well as sales opportunitiesInterviewed internal and external candidates for Inside Sales Executives and Account CoordinatorsMentored and aided in the development of junior Account Executives, Inside Sales Executives and Account Coordinators with ongoing training sessions and meetingsAllocated Inside Sales Executive and Account Coordinator territoriesBuilt strong relationships with multiple agencies at both senior and junior levels Show less -
Senior Media BuyerTbwa\Chiat\Day Dec 2001 - Apr 2003Toronto, Canada AreaPurchased National Conventional and Specialty networks as well as selective marketsManaged Client budgetsResearched, analyzed and trended stations, programs and opportunitiesNegotiated 52 week executions, investments and compensation with Account ExecutivesAided in the development of Media AssistantsPrepared and presented pre and post buys to ClientsDeveloped and maintained relationships with Clients and Account Executives -
Media BuyerM2 Universal Nov 1999 - Dec 2001Toronto, Canada Area
Eric Cook Skills
Eric Cook Education Details
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Frequently Asked Questions about Eric Cook
What company does Eric Cook work for?
Eric Cook works for Quebecor
What is Eric Cook's role at the current company?
Eric Cook's current role is Account Director.
What schools did Eric Cook attend?
Eric Cook attended Sheridan College.
What skills is Eric Cook known for?
Eric Cook has skills like Sales, Advertising, Digital Media, Social Media Marketing, Sales Process, Broadcast, Social Media, Television, Media Planning, Digital Marketing.
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