Eric Cox Email & Phone Number

San Francisco, California, US

New York, NY, US

New York, NY, US

San Jose, CA, US

Overall responsibility for Adobe's Digital Media B2B business. Including Product Marketing, Sales, Strategy, Analytics and Operations across Creative Cloud and Document Cloud.

San Jose, CA, US

• Responsible for delivering the revenue and ARR for Adobe's Digital Media business in the Americas region. This includes our Creative Cloud and Document Cloud product segments; a book of business spanning more than 20M.
• Adobe.com
• Retail
• Resellers
• Inside Sales
• Field SalesBuild, maintain and grow a high-performing team across North America, South America and India, focused on:

San Jose, CA, US

• Responsible for the Worldwide Go-to-Market Business Strategy and Operations team for Adobe's Digital Media Business Unit. Our primary focus is driving the profitable growth of a $7B+ business spanning both the Creative.
• Go-to-Market Strategy and Business Operations - obsession over every step in the customer journey to identify opportunities to deliver better experiences and unlock growth in new customer acquisition and long-term.
• Data Analytics, Insights and Visualization - measurement of every facet of our business, understanding how each metric correlates to success and failure, and the ability to deliver that insight to business partners.
• Route-to-Market Strategy and Operations - designing and delivering the programs that drive our direct and indirect sales channels: eCommerce, Inside Sales, Resellers, Retailers, online Affiliates
• Worldwide Non-Genuine Product Conversion - a team focused on using technology-enabled scale to assist millions of Adobe's well-intentioned customers in moving from non-genuine product to legitimate, secure, genuine.
• Data-Driven Center of Excellence - building the frameworks and leading an evolution across Adobe's Digital Media business to use data and insights to drive business planning and execution; across Sales, Marketing.

San Jose, CA, US

• Responsible for the Route-to-Market Strategy and Operations that supported Adobe's Digital Media business, including both Creative Cloud and Document Cloud. Designed and executed strategies to successfully support.
• Redesigned Channel Reseller program to reduce overall cost of sale by 45%, while shifting reseller focus to selling subscriptions
• Built Inside Sales teams and infrastructure, worldwide, to shift Business-to-Business relationships direct to Adobe
• Successfully achieved Route-to-Market mix-shift goals; moving from majority of business done through 3rd party partners to majority of business being done direct

San Jose, CA, US

• Responsible for the eCommerce strategy and operations that supported Adobe's Digital Media business. Led a complete re-platforming of our commerce capabilities and online customer experiences. Efforts resulted in an.
• Led $20M project: "Adobe.com Transformation", intended to combine recently acquired products and technologies (Omniture, Day, etc.) to deliver more personalized customer experiences that helped support Adobe's upcoming.
• Drove cross-functional efforts across Sales, Marketing, Operations and IT organizations to adopt and embrace new tools and processes to realize full potential of new platform
• Successful execution of project resulted in growth of $380M+ in incremental online revenue in less than 3 years

San Jose, CA, US

• Responsible for Adobe's worldwide Volume Licensing purchasing programs. Led strategies and operations that supported the growth of Creative Suite and Acrobat products being sold through channel reseller partners. Key.
• Designed and executed $20M+ project to deliver new volume licensing model that improved ability to serve Adobe's business customers, in all geographies worldwide
• Discount structures optimized based on product-specific elasticity models
• Project drove incremental revenues of $80M+ over 24 months

San Jose, CA, US

Led evolution of Adobe's worldwide Volume Licensing purchasing programs, expanding from simpler tiered transaction-based models to more complex enterprise business agreements. Resulting in longer-term, more profitable engagements with Adobe's largest customers.

First non-engineer to join this web content management start-up. Responsible for designing and building pricing strategies and business models. Led sales efforts to grow revenue, secure customers and ultimately, to be acquired.

Responsible for leading Visio's worldwide volume licensing programs. Re-architected all business models in preparation for acquisition by Microsoft, and worked on small, joint Visio/Microsoft acquisition team.

Designed, built and delivered customer-centric worldwide software acquisition models that allowed multinational Fortune 500 companies to leverage their worldwide purchasing strength with software vendors, to comply with U.S. import/export regulations, and to reduce tax impact of these multi-million dollar transactions.