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Digital marketing professional specializing in product marketing for B2B and healthcare organizations. Experienced in all aspects of product commercialization, integrated marketing campaigns, content management, and analytics.Strengths: E-mail marketing - strategy, execution, and analysis Content marketing and content lifecycles Front-end development A/B and multivariate testing Reporting and analytics SEO Site architecture HTML/CSS PPC advertising Project management Vendor relationshipsCompetencies: Sitecore front-end development IBM Marketing Cloud Google Analytics Google AdWords Brightcove video solutions Siteimprove web governance software Adobe Creative Suite - Photoshop, Dreamweaver, Illustration, InDesign Microsoft Office - Excel, PowerPoint, Word
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Web ManagerKelsey-Seybold Clinic Jul 2022 - PresentPearland, Tx, Us
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Sitecore AdministratorKelsey-Seybold Clinic Jan 2021 - Jul 2022Pearland, Tx, Us
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Sitecore AdministratorConfidential Jul 2020 - Jan 2021
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Front-End Ui Web DeveloperSchlumberger Jan 2019 - Apr 2020Houston, Texas, UsManage implementation of web designs and content creation across all Schlumberger web properties.Primary responsibilities• Work with graphics teams and copywriters to develop functional and appealing web/mobile pages with the goal of increasing mobile traffic and providing a more streamlined user experience • Implement responsive web design principles to ensure that the company website renders well across multiple devices• Promote site usability and email campaign design best practices• Collaborate and assist back-end developers with basic coding and troubleshooting -
Senior E-Mail And Digital Marketing StrategistSchlumberger Jan 2015 - Jan 2019Houston, Texas, UsWorking with marketing managers and creative teams, I help identify and prioritize products and services to promote via targeted e-mail campaigns, websites and other online promotional outlets.Manage Schlumberger's e-mail marketing system, IBM Marketing Cloud. Responsible for account administration and user training. Ensure integrity of all e-mail marketing databases, maintaining all distribution lists.Provide content strategy for new and existing technology campaigns to increase website traffic as well as to repurpose content to drive to various digital media vehicles to reach the intended target audience.Achievements• Implemented new e-mail campaign strategy which led directly to 8 high-level meetings between sales and their Fortune 50 clients • Leveraged LinkedIn Elevate to promote website content to a very targeted audience, resulting in increased subscribers for all business segments• Identified high-potential visitors and created customized marketing campaigns around their interests. This helped us better understand the products and services of interest to their organizations.
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Digital Marketing SpecialistSchlumberger Jun 2013 - Jan 2015Houston, Texas, UsManaged online specialists in the development of online marketing campaign metrics.Standardized web and e-mail reporting across all units to create consistency. Ensured that Google Analytics reports and AdWords marketing content and plans met Schlumberger standards.
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Online SpecialistSchlumberger May 2011 - Jun 2013Houston, Texas, UsManaged web and e-mail communications for key technology commercializations in Schlumberger's Well Services segment.Ensured that communications met Schlumberger standards and were fully integrated and consistent, in content, strategy, and timing, with other communications channels. Managed Google AdWords campaigns for the segment, advising Marketing Communication Managers of the most cost-effective methods of online advertising.Achievements• Identified, developed, and communicated best practices in paid advertising, search engine optimization, and e-mail marketing• Worked directly with marketing communication managers to allocate ownership of keywords to reduce the number of competing keywords in paid search, resulting in a year-end savings of over $20k USD
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Web DeveloperUt Physicians Jan 2008 - Apr 2011Managed the resources required for and day-to-day operations of all consumer and intranet websites for the 1,000+ physician group practice of the faculty of The University of Texas Medical School at Houston, with annual revenues in excess of $130 million. Member of the team of key marketing leaders responsible for developing and implementing web-based and traditional marketing campaigns. Collaborated with physician administrators to develop and deploy custom web sites for their clinics and programs. Teamed with IT department to resolve issues affecting website performance. Implemented, was responsible for the administration of, and trained users on SharePoint 2010. • Created sites and workspaces for departments practice-wide, making their collaborative efforts more efficient.• Implemented new analytics software to measure website traffic and visitor behavior resulting in documented improvements in customer service and enhancement of the web and onsite visitor experience.• Developed and deployed new websites for the group practice and individual clinics. • Successfully implemented SharePoint 2010 as an intranet replacement.• Employee of the Year, 2009. -
WebmasterGulf Coast Regional Blood Center Aug 1999 - Jan 2008Houston, Tx, UsResponsible for all aspects of website design, support and administration. Served as liaison between Marketing and Management Information Systems to ensure that branding and graphics standards were met and critical issues addressed. Managed websites for local and remote donor centers. Worked routinely with various departments to update and enhance information and training opportunities on web systems.• Improved web designs and dynamics resulted in better usability and improved content, increasing web traffic from 232,000 visitors to more than 1 million visitors per year.• Implemented targeted web content key words resulting in significantly improved SEO.• Improved communications systems between departments to facilitate adding new content to web systems.• Implemented and provided training on a content management system giving information producers the ability to update their web pages.
Eric Taylor Skills
Eric Taylor Education Details
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West Virginia UniversityPolitical Science And Government
Frequently Asked Questions about Eric Taylor
What company does Eric Taylor work for?
Eric Taylor works for Kelsey-Seybold Clinic
What is Eric Taylor's role at the current company?
Eric Taylor's current role is Web Manager at Kelsey-Seybold Clinic.
What is Eric Taylor's email address?
Eric Taylor's email address is et****@****slb.com
What is Eric Taylor's direct phone number?
Eric Taylor's direct phone number is +171337*****
What schools did Eric Taylor attend?
Eric Taylor attended West Virginia University.
What skills is Eric Taylor known for?
Eric Taylor has skills like Project Management, Microsoft Office, Marketing, Sharepoint, Management, Digital Marketing, Online Marketing, Social Media Marketing, Data Analysis, Email Marketing, Social Media, Team Building.
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