Eric J. Daley Email & Phone Number

Dallas, Tx, Us

As the Marketing Director at Soligent, I am responsible for developing and implementing a cohesive marketing strategy that supports the company's growth and brand awareness. I do this by reviewing current marketing trends and advertisements, analyzing sales numbers, working with sales to develop successful strategies and campaigns, collaborating with the executive team, creating and maintaining a successful brand and image, developing marketing strategies for new products or services, generating traffic through marketing automation and CRM tools, and overseeing content creation and targeted customer strategies. I also ensure that Marketing projects meet deadlines and provide clear communications to stakeholders.In addition to these responsibilities, I am also responsible for forecasting, drafting, implementing, and overseeing the Marketing department budget; communicating with all key stakeholders on changes; working with suppliers and vendors to maximize partner funding development; and staying current with market trends, product capabilities, and changes to the company's products and services.

Tulsa, Ok, Us

Accutec-IHS designs and manufactures world class industrial hygiene instruments for all industries. Specific areas include (CNC) condensation nuclei counting quantitative respiratory fit testing technology.

Lead the diversified brand and product strategy for Keene Incorporated, managing 8 brands simultaneously.In this role, I was responsible for developing marketing plans, approving campaigns, and measuring the return on investment of various brand development strategies. I partner effectively with the sales organization to develop new and grow key verticals, channels, and customers, while also leading the lead generation strategy and execution utilizing marketing automation and driving inbound and outbound tactics.Working closely with the sales team, I plan and execute communication campaigns and sales materials that illuminated the Keene Family of Companies' marketplace dominance and positioned the company's business development staff for continued growth and sales. I developed a brand strategy to increase brand recognition, differentiate and grow market share, resulting in an 18% growth in sales, a 53% increase in brand awareness, and a 46% increase in website visits year over year.In addition, I collaborated with the customer service team to identify areas to increase customer engagement and foster loyalty to the brand. I monitored key marketing metrics to measure impact, track performance, and pinpoint growth areas, and configured and managed web analytics analyses and performance reporting that effectively communicated the contribution of digital marketing efforts to overall brand initiatives.

Eden Prairie, Mn, Us

Lead the entire global sales organization for Florock Coatings division - Tennant Company. Responsibilities include membership on the senior leadership team and develop sales strategies while executing sales initiatives to meet corporate goals and objectives. Responsible for the recruitment, hiring, management and profit & loss of all sales channels. Sales channels include direct sales, independent manufacturers representative sales and worldwide distribution channels.• Managed a fifteen person sales team resulting in annual sales growth of 25%, increased closing rate from 25% to 38%, and expanded market reach to over 14 countries worldwide.• Achieved 25% annual sales growth, increased closing rate from 25% to 38%, and expanded market reach to over 14 countries worldwide. Implemented strategies to maximize current customers and identify new market opportunities. Utilized direct and indirect sales channels to increase customer base and developed a plan to strengthen existing relationships while developing new channels.

Eden Prairie, Mn, Us

Responsibilities include membership on the senior leadership team and overseeing project management for the entire. contractor retention and loyalty program. Core initiatives include designing programs to attract, retain and grow Tennant's line of total floor care solutions utilized within the food and beverage industry, light/ heavy manufacturing, aviation facilities, education, healthcare and hospitality. • Facilitated the generational increase of retaining contractors while reducing costs by 22% year over year and growing the contractor base by 4% each quarter. Developed and implemented retention programs to increase satisfaction of all partners in the network, including contractors, suppliers and subcontractors.• Improved contractor relations by utilizing 1:1 account management practices, innovative incentive programs and a rewards platform for contractors.• Coached cross-functional teams to strategize, develop and deploy contractor development initiatives aimed at creating an organic and engaged contractor base.• Designed and led national contractor loyalty launch with a new case study protocol and 38 state-specific strategies that resulted in 30% increase in contractor retention. .

Shoreview, Mn, Us

Lead the sales organization for DICKEY-john's North and Latin American Farmstead, Analytical, and Public Works business segments. Develop sales strategies, manage profit and loss data and lead the execution of sales initiatives to meet sales goals and objectives. Responsible for the recruitment,.• hiring and management of all sales channels including DICKEY-john sales people, manufacturer. representative agencies and distributors.• Achieved a 27% increase in sales revenue, exceeding forecast by 9%, while increasing the market share in key segments by over 15%. Developed and implemented strategic sales plans and budgets to drive the organization's growth and profitability.• Recruiting, training and managing a team of 12 sales representatives throughout North and Latin America to increase sales, grow the customer base, and meet market share objectives. Developed comprehensive on-boarding plan to ensure successful and expeditious integration of new employees.• Managed strategic customer relationships with key decision makers at executive level, building and maintaining effective partnerships to drive revenue growth.

Shoreview, Mn, Us

Managed several global independent manufacturer representative agencies and distributors that specialize in scientific instrumentation for the USA, Latin America and Canada. Specific areas include. Particle Physics, Nanotechnology, IAQ, Airflow/Velocity, Particle Mass Concentration, µm Particle Size.Analyzers, APC Particle Counters, Respirator Fit Testing and Nano Particulate Size/Surface Area measurement.• Developed and implemented sales strategies and initiatives that increased sales revenue by 30% in two months and increased account base in excess of 50% over a six-month period, by leveraging current accounts, increasing the number of sales calls, and identifying new prospects.• Conducted extensive competitor analysis and market research, to ensure understanding of macro and micro environmental conditions.• Strengthened customer relationships by providing ongoing education, technical product advice, and professional training for clients’ employees.• Collaborated with sales, marketing and research and development teams on global business initiatives.

Shoreview, Mn, Us

Manage Industrial Hygiene product sales for independent manufacturer representative agencies and distributors within the Southwestern United States. Specific areas include quantitative respirator fit testing, exposure monitoring and ventilation/HVAC instrumentation.• Generated 20% annual market share growth in the region, Built and maintained relationships with local agencies and distributors, secured 15 new agents in the region and expanded sales across 30 accounts.• Developed strategy to penetrate new markets and increase market share, engaging in competitive analysis, introducing and demonstrating product value to clients, increasing product awareness and customer engagement.

St Paul, Mn, Us

Obtain maximum sales potential from all industrial PPE markets in the South Texas region. Set up appointments and make sales presentations. Participate in local marketing activities including trade shows and direct marketing programs to promote company services and identity. Understand and maintain current knowledge on the company's products, services, features, benefits and applications for corporate services and systems. Keep informed on competitive services, promotional matter, sales techniques, pricing and marketing policies. Utilize resources and perform research to determine sales patterns and strategies.• Generated annual $18M in sales in the South Texas region, grew market share in PPE markets by 20%, created new customer base of 300 accounts and achieved 85% retention rate. Leveraged research to develop tailored sales plans for target clients, and utilized industry-leading sales techniques to maximize sales potential. Participated in regional trade shows and strategic.• Direct-marketing activities, building brand awareness and optimizing conversion

Brookfield, Wi, Us

Responsibilities include growing industrial, builder/construction, electrical, and national accounts within the Central and East/Southeast Texas region. Identify new business opportunities within the region while qualifying and adding new distributors. Properly demonstrate products to distributors and end-users. Represent the company at various trade shows within the region. Call on end-users, including apprenticeships and trade schools, within the region to determine their needs and monitor product satisfaction. Work with National Accounts to maximize the sales potential of high volume distribution. Inform the company of competitive products, promotional matters, pricing and other marketing policies. Advise the appropriate corporate personnel of customer comments regarding quality, performance and price.

Newport News, Virginia, Us

Provided knowledge and service to local builder and construction oriented firms. Established and maintained relationships with plumbing, mechanical, electrical, OEM, and HVAC contractors while increasing overall profitability. Acquired, researched, and priced requisition bid packages for large power plants, paper mills, and refineries.