Eric Davidson Email & Phone Number

Belleville, Ontario, Canada

KATMedia helps trucking companies improve their online presence and marketing capabilities. Working closely with our clients, we become an integral part of their marketing team. Our primary focus is in providing solutions for trucking companies coping with the critical shortage of truck drivers. Recruitment marketing is a key aspect of my role. I help our clients fill their drivers' seats by delivering trucking industry-focused marketing services. Much of my time is dedicated to researching the market and employing my knowledge, experience and creativity to help drive employment application leads for trucking carriers. My role includes: development of online advertising strategies, ad budget spending recommendations, ad placements and management, along with maintaining relationships with advertising partners to ensure we drive the best mix of high-quality leads from ad platforms to our clients.A key strength I bring to my role is in analytics measurement and reporting. In short, I take all the data available from campaign results and break it down to make sense of it. Doing this helps our clients understand the marketplace and steps needed to continue to succeed at recruiting more drivers and get the best value for their investment.

Belleville, Ontario, Canada

KATMedia works with trucking companies to improve their online presence and marketing capabilities. We work closely with our clients to become an integral part of their marketing team. In an industry facing a critical shortage of truck drivers, recruiting is a big focus for our efforts. With that in mind, we dedicate much of our time to researching the market and employing our knowledge, experience and creativity to help drive employment application leads for trucking carriers. I help solve our clients' needs by delivering trucking industry-focused marketing services. This includes: development of social media and online advertising strategies, content creation, on-going social media management, plus social media and online ad management, as well as analytics measurement and reporting.

Trenton, Ontario

At Build Marketing I help clients with their online marketing and communications needs. We work with established businesses including homebuilders, commercial construction companies, contractors and tradespeople. Retailers and other service providers are also welcome!Our approach is to focus on clients, not an a la carte menu of service options. We begin by meeting with clients to learn about their business, customers, competition and project needs before recommending appropriate marketing and communications solutions. I work with clients to set schedules that keep projects organized and on track to meet deadlines. Working to a brief provided by, or developed with, the client I develop campaign concepts and also create supporting content in the form of: press releases, newspaper articles, blog posts, social media and website content.My primary role is delivering social media marketing services for our clients. This includes: development of social media strategies, training, coaching and on-going social media management and social media ad management.

poloDesign is a full-service graphic and website design company offering marketing and communications services to small businesses. This has included developing marketing campaigns for clients, community events and community programs.Delivery of our services starts with our customers. I meet with clients, discuss project needs and recommend appropriate marketing and communications solutions. I then work with clients to set schedules that keep projects organized and on track to meet deadlines. Working to a brief provided by, or developed with, the client I develop campaign concepts and also create supporting content in the form of: press releases, newspaper articles, blog posts, brochure and website content, and radio commercials.Many projects are multi-faceted and, in addition to online services, include: development of branding and creation of collateral materials such as logos, business cards, brochures, post cards, flyers, posters and signage. To do this I design layouts and create graphic elements, illustrations and photographs to be used in a variety of media. Successful completion of projects includes liasing with local service providers for production and delivery of printed materials.Social media marketing is now a key tool for promotion and communication. I work with our clients to develop social media strategies for various platforms. This can include writing posting schedules, training, coaching, and on-going management of clients'​ social media platforms.Together, with my partner Penny Olorenshaw, we also provide group instruction, delivering seminars and workshops on using social media for groups such as: Business Advisory Centre Northumberland, Small Business Centre Belleville, and City of Quinte West. I also developed and taught a four-week Facebook for Business course at Fleming College in Cobourg, and participated as a panelist speaking on social media at Bridges to Business events in Madoc and Picton.

As a volunteer, I participated in setting goals for, and guiding the operations of, the Chamber through policy decisions made at the Board level.I worked with other Board members, staff and volunteers to: recruit Chamber staff, promote and host networking events, manage the Chamber's annual membership drive, and maintain daily office functions.I also utilized my skills and background to provide communications to our membership and the community through development of newsletters and updates to our Chamber Facebook page and website.

This opportunity was a requirement for completion of the Advertising Program at Loyalist College. During my internship I was involved in the design and creation of print advertisements and promotional marketing materials including illustrations, maps, logos, brochures, posters, business cards, and stationery.

Frischkorn Audiovisual provides support services for the meetings and conferences industry. My role as a technician was to establish and manage satellite offices at hotels and other accounts such as IBM Canada. Working in conjunction with the staff at these venues, I helped clients deliver live events for both internal and external audiences. I worked closely with clients to meet tight deadlines, assessed needs, prepared quotes, set up equipment, and assisted with the execution of live events. I also trained junior technicians, co-ordinated staff activities, and maintained invoicing and internal inventory controls.

Advertising

Desk Top Publishing Certificate, Graphics, Cartooning, Writing

Completed a variety of courses in Creative Writing, Computer Graphics, Illustration and Cartooning.