Responsible for the vision, strategic development, and presentation of all content on KSFR’s FM broadcast and digital platforms with the goal of retaining, growing, and diversifying KSFR’s audience in Northern New Mexico. The Content Director oversees the news department, cultural and public affairs programming, and is responsible for recruiting, training, and managing staff journalists and volunteer producers. Specific Duties Include:• Leading a team of producers and journalists in creating meaningful and informative content for digital and broadcast platforms with a focus on local concerns and issues.• Building relationships with the diverse communities KSFR serves to inform content creation and engagement strategy. • Developing new podcasts, programs, and other initiatives with the goal of reaching new audiences and increasing individual engagement with KSFR.• Designing and implementing a consistent brand identity over broadcast and digital platforms.• Maintaining a firewall between news coverage and other departments and funders.• Collaborating with civic, arts, cultural, and other media organizations to produce innovative content that aligns with KSFR’s core mission.• Managing grant-funded projects and participating in submitting funding requests.• Hiring, training, supervising, and evaluating staff, News Director, and volunteer producers.• Ensuring that all content meets high standards for journalistic ethics and complies with all applicable laws and regulations.• Participating in KSFR’s on-air and digital fundraising activities.• Fostering a positive, creative, and collaborative work environment. • Supervise all volunteers, part-time, and full-time producers.

Consulting Services on Creative Direction - Branding - Events - PromotionsMajor projects include:• Hutton Broadcasting-- (for owner): As Director of Social Media for SantaFe.com, responsible for soliciting participation (and creating web pages) from Musicians, Artists, Writers, and Non-Profit associations for inclusion on metro web site. Additional duties include blogging, writing articles on assignment, and hosting live and recorded shows as air-talent on radio station KBAC.• Santa Fe University of Art and Design -- (for college): As Special Events Consultant, responsible for producing commencement ceremony for 2010 and 2011 senior classes, 2010 Community Day, and 2011 Portfolio Day. Duties included contracting with vendors to provide entertainment, equipment, and services to execute events on college campus. Also responsible for development of production script, and on-site supervision.• Rodeo de Santa Fe -- (for board): As Director of Logistics, assisted with ticketing for major regional rodeo production. Duties included developing ticket distribution policies, supervising ticket-taking operations, and reconciling ticket drop against sales numbers. Also assisted with in-venue production.• Santa Fe Tequila Company -- (for investor group): As CMO, responsible for consulting on event sponsorship, on-line and viral marketing campaigns, and increased sales and distribution strategies for Silver Coin Tequila.• Buzz Boxx -- (for owner): As ”Mr. World Relations”, responsible for development of event concept and production - along with client cross-promotions - for pop culture marketing organization.• Luxe-Media – (for owner): Involved with event concept development and client relations for creative production company.• SaneAsylum – (for owners): Responsible for assisting with corporate branding, new release campaigns, and creative strategies for independent film production company.

As a member of the President's Cabinet, responsible for:* Developing and implementing Marketing & PR Plan and Goals* Media Buying* Crisis Communication* Development of Marketing Metrics* Developing Policies and Procedures* Designing and Executing Special Events* Social Media Program* Redevelopment of Website* Participation in Commencement

Responsible for developing and implementing station and client promotions -- both on and off air, and on-line -- for 6 station cluster. Duties include maintenance of stations' imaging, composing promotional announcements and contest rules -- in accordance with F.C.C. guidelines and company policies. Also responsible for planning and coordinating station events, supervising promotions staff, acting as station representative with clients, VIP's, local media and government -- along with budget administration, inventory control, and executing contests. Additionally hosted on-air programs on KBAC-FM, KQBA-FM, and KVSF-FM.

As Marketing Director, responsible for participating in the development of advertising and direct-response campaigns, packaging, messaging, and promotions -- along with driving marketing efficiencies by reinforcing marketing strategies with strong metrics, business practices, knowledge sharing, data analysis, program budgeting, and reporting. Additional responsibilities included supervising Lifestyle Marketing Department activities; along with oversight for FDA compliance program and Fulfillment department.Promoted from: Marketing Manager, Media & Strategic InitiativesAs Marketing Manager, Media & Strategic Initiatives, restructured the entire Media Strategy of the brand – nearly doubling the number of publications and reach of advertising program. Surpassed consumer inquiry goals by11% in Q1 2007.Promoted from: Brand Equity Manager, Consumer EventsAs Brand Equity Manager, Consumer Events, created initial consumer event marketing program to support and enhance brand identity – focused on early adapters and trendsetters – of ultra-hip niche brand Natural American Spirit Cigarettes. Developed experiential marketing strategy designed to maximize consumer acceptance of brand message through creating an environment conducive to their lifestyle choices. Additionally, authored brand conversion protocols; negotiated sponsorships; hired and trained staff; built multi-department event teams; and supervised execution of 20+ events per year.

Advised clients on marketing campaigns and event execution. Major projects included:• Superbowl XXXVII -- (for agency): Assisted with pre-event site management, on-field security, and execution of Half-Time Show and Post-Game Concert for major televised sporting event. • Buzz Boxx -- (for owner): As ”Mr. World Relations”, responsible for directing strategies for client cross promotions, partnership development and retention; along with assisting in the creation of customized products for a pop culture marketing organization.• Southern Methodist University -- (for University): As Special Events Manager, supervise the development and execution of events on campus, including weddings, receptions, etc. Additionally, assisted with security activities at SMU sporting events and Meadows Museum.• Steffleft Productions -- (for owner): As Marketing Director, assisted in the Start-Up of street marketing company. Duties included staff training, business development, and client service.• The 43rd Annual Grammy Awards - (for agency): As Director, Special Projects, conceived, developed, and sold event travel programs to key radio stations and industry partners; and assisted with contest winner hospitality and on-site consumer experience execution. • 2001 MTV Movie Awards - (for agency): Responsible for developing and executing innovative street marketing campaign in Los Angeles market to publicize broadcast of award show.• 1998 Goodwill Games - (for sponsor): Supervised marketing and sales program for international sporting event in multiple venues. • 1998 George Strait Country Music Festival Tour - (for agency): Assisted with sponsorship program development and sales; and planning on-site consumer interaction protocols.

As Manager, Marketing Communications, responsible for the strategic development and implementation of integrated marketing communication plans, designed to raise awareness, drive consumer usage, and support national marketing initiatives, for major Telecom directory corporation throughout a 15-state region. Duties included: • Managing creative positioning, brand identity, media strategies, and event sponsorships. • Developing and administering regional communication plans -- internal and external. • Executing public, customer, and media relations activities. • Training and supervising staff; and administering department budget.

As one of the members of the founding team, responsible for conceiving, developing, and implementing strategic event marketing programs, designed to leverage concert-going experience, for clients of a global entertainment company joint-venture. Duties included developing branding strategies; negotiating and executing contracts with artists and vendors; instituting Field Marketing Department: Hired, trained, and supervised project touring staff; and developed guidelines and protocols for program execution; and managing relationships with clients and their agencies; plus artists, managers, agents, and promoters. Additionally, supervised activities of multi-artist tours including: managing program execution with client’s national and field staff; coordinating the development of advertising and collateral materials; advancing and supervising on-site activities at concerts, including supervising hospitality receptions and Meet & Greets with artists; and acting as At-Risk promoter for shows in numerous markets across the US.Primary clients: Seagram Americas, Fruit of the Loom, and Miller Brewing Company. Major projects included: • Crown Royal Country Music Series 1993-1996 (Program Director) • Fruit Of The Loom Country Comfort Music Series 1994 -1995 (Field Operations Director) • Miller Lite Jamizon Tour 1997 (Program Director)Promoted from: Senior Project Director

As Director, East Coast Operations, supervised field office and all activities including new business development, staff supervision, and client service, for an international entertainment-marketing agency. Duties included developing and presenting proposals for strategic marketing programs; executing media and retail campaigns for Billboard Music Awards Television Show; and producing and managing concerts, promotions, and events. Primary clients included: Coca-Cola, Fox, Labatt, Showtime, Sony, and TNT. Promoted from: Creative Director, Project Manager