Global multi-channel marketing, content strategy, public relations, communications, corporate communications, lifestyle branding, internal/employee communications execBackground in both public and private companies; significant exposure to licensing; experienced in fashion, home products, fragrance, luxury, branding, retail/eCommerce; recent projects also have included digital and design firms, architecture firms and luxury real estate developmentsSuccessful with worldwide brands and in smaller entrepreneurial environments; client focused approach; keen sense of perfectionism; counselor to top creative talent, CEOs, VIPsEqually experienced in owned and earned media; expert in crisis communications, speechwriting, media trainingHelping companies and brands grow/develop, manage change, communicate about change and prosper in newly competitive situations are also areas of significant expertiseRecent background applicable to aspirational and high visibility products and services -- fashion, fragrance; accessories and home products; omnichannel/eCommerce; publishing/digital media, film, music, TV; wine & spirits, travel & tourism, luxury real estate; art and designKey strengths: Consumer campaign development (PR, events, ad, social media, celebrity) Brand architecture/storytelling/positioning Change management and communications Image creation and research Digital/web/social media and video Influencer marketing and marketing to youth Writing and business strategy development Budgets and financial management Team building/staff management/mentoring Business/trade communincations Strategic media buying (digital and traditional) Intranets Multi-category experience: Fashion apparel and accessories - brand, retail/eComm, wholesale Fragrance and cosmetics Consumer products Home products Design businesses, galleries, cultural institutions Architecture/premier real estate developments
Listed skills include Public Relations, Advertising, Fashion, Integrated Marketing, and 46 others.
