Partner and Regional Representative for Latin America at “Integration Marketing & Communications ltd (Integration-IMC)”, a Leading Firm focused on providing Metrics and Systems to drive Marketing Accountability. In other words, Integration-IMC aims to help:-Senior Management of companies, to assess the contribution of the Marketing Functions to their Business and,-Marketing Teams, to have a comprehensive diagnostic of the Effectiveness and Cost Efficiency (ROI) of Marketing Communication Activities (by contact-point and globally), to build Brand Experience among Consumers and to convert it into Sales.To date, Integration's approach have been applied to analyze more than 35.000 Brands across 430 Categories in more than 90 Markets. Since 2005, have delivered Integration’s Products and Services across a broad range of industries (Services, FMCG, Durable Goods and B2B) in Brazil, Argentina, Mexico, Colombia and Peru, and provided Consultancy Services in Marketing Accountability.Guest Teacher/Speaker at universities in Brazil (ESPM and Insper) and at events related to Marketing ROI, Marketing Accountability and Brand Management. Previously, as an expatriated executive, have occupied during 15 years Senior Management positions in the Service Industry, in France, Brazil, Uruguay and Argentina, supervising different areas such as Sales, Marketing, e-business, IT, Operational and Administrative. Specialties:Marketing AccountabilityMarketing ROIMarketing MetricsMarketing EffectivenessMarketing Information SystemsData Driven Marketing ManagementIntegrated Marketing Brand Experience Brand Management SystemsConsumer EngagementCommunication EffectivenessSix Sigma for MarketingProject ManagementProcess ImprovementConsumer Insights