Eric Do Couto Email & Phone Number

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

Toronto, Ontario, Canada

• Helped to grow the customer base by 300%+ during my first five months in the role.
• Lead the Go-to-Market team by planning and executing our marketing and sales strategies, including but not limited to demand generation campaigns, content marketing campaigns, event marketing, and partnerships.
• Acting in a Sales capacity, successfully closing net-new partnerships and accounts of qualified prospects.
• Working closely with Product and Customer Success teams to help define the product vision and what to build next by talking directly to prospects, customers, and industry leaders.
• Designing and executing Sales, Marketing, and Customer Success operations, automating workflows and day-to-day tasks.
• Highlights include the planning and execution of the Caddy Implementation Guide, Caddy Partners Guide, the Caddy IAFP 2023 Industry reception, the Caddy ROI calculator, and the first three Caddy customer case studies.

Toronto, Ontario, Canada

• Helped to increase user registrations and MAUs for the SpacesEDU product by 10x+ during my tenure at the company.
• Constant prioritizing of user feedback and industry-leader insights to help uncover market trends, and identify product-market fit for the SpacesEDU product. Personally conducting over 100+ user interviews.
• Led a team of 2 other marketers to scale our execution of digital marketing, content marketing, community and events marketing initiatives.
• Worked closely with Sales, Product, and Customer Success teams to build enablement resources, refine the SpacesEDU vision, and win new business.
• Planned and executed the company's USA regional and national event marketing exhibitions and the first 'Future Ready' myBlueprint user conference.
• Personal highlights include the planning and launching the Growth Over Grades podcast and the SpacesEDU Advisory Committee.

Toronto, Ontario, Canada

• As Growth Marketing Manager at myBlueprint, I focused on the company's new Digital Student Portfolio product, SpacesEDU.
• Strategizing and executing the team's product-led growth initiatives to capture, convert, and activate educators on the platform.
• Outreach to users, decision-makers, and industry leaders to generate feedback and insights on the SpacesEDU product to help inform the team what to build next and how to talk to our audiences.
• Planning and executing campaigns in various marketing channels, including Influencer Marketing, Email Marketing, Demand Generation, Event Marketing, Content Marketing, and Product Marketing.
• Acting as the company's Salesforce Administrator to build and report on relevant metrics associated with user acquisition, user activation, and campaign KPIs.

Markham, Ontario, Canada

• Designing, building and deploying marketing automation campaigns utilizing Hubspot and Salesforce.com platforms; consistently providing relevant content and engagement with leads and existing clients.
• Building, reporting and maintaining Salesforce.com dashboards & reporting to provide intelligence on Lead funnel movement, Opportunity pipeline and campaign analysis/attribution. Providing leadership with insight into.
• Orchestrating coordination and development of automation for Marketing, Sales, Solutions Architecture and Customer Success teams through Salesforce tools; enabling optimization across various business units in the.
• Building of Lead Qualification Matrix in Salesforce to help Sales team determine lead fit and priority relating to the company ICP.
• Start-to-finish implementation of SaaS lead-to-customer funnel, utilizing website front-end, back-end, Salesforce, Blackthorn Payments, Stripe and ChurnZero - nurturing leads, establishing back-end automation and.
• Responsible for Lead Generation through E-Mail, Paid, Drift, Partnerships and other strategies.

Toronto, Ontario, Canada

• Operated on a daily basis with the Sales Manager and VP of Marketing in the strategy, implementation and adoption of Sales & Marketing dashboards, management reports, automated workflow processes, campaign.
• Built and executed on workflow strategies involving customer marketing and cross-sell/up-sell campaigns as well as net-new prospecting business campaigns.
• Developing, building and executing on on-going analytics and reporting to uncover intelligence and sales opportunities within existing customer database.
• Working closely with Sales Representatives on a 1 on 1 basis to help develop their understanding of the Salesforce platform as well as the various sales enablement assets and tools available to them.
• Designed, built and deployed marketing automation campaigns utilizing the Pardot platform; consistently providing relevant content to leads and existing clients with e-mails delivering open rates over 50% and.
• Managed outbound calling client retention program which has increased repeat client business for the company by over 110% since the inception of the program.

Toronto, Canada Area

• Directly accountable for blogging and video blogging content production, expertly handling all aspects of researching, writing, filming, video editing, coaching on-camera talent and optimizing content for SEO.
• Orchestrate coordination and development of a content calendar for Twitter, Facebook & YouTube channels, delivering key content which elevated subscribers by 250% across all three platforms.
• Tasked with coordination of corporate e-mail newsletter and marketing automation campaigns to ensure timely, high-quality and relevant content with open rates of 30%+ and click-through rates over 4%+
• Exceeded all expectations as a corporate representative of a community event "Toronto Challenge" through the use of superior interpersonal and communication skills; leading to a near 100% participation rate in the.
• Drive stellar results as Salesforce.com CRM administrator, designing and building management reports, developing automated workflows, and consulting with management, sales, marketing and accounting teams to find.
• Acting lead between digital marketing agency and MonsterMortgage.ca; relied on by management to ensure SEO, SEM and digital marketing strategies meet company objectives and follow best practices.

Toronto, Ontario

• Accountable for writing, researching and publishing content for the corporate blog; utilizing content management systems.
• Responsible for coordination of monthly e-mail newsletter and quarterly printed newsletters; collaborating with design team and external vendors.
• Acted as Salesforce.com administrator; responsible for designing and building of management reports & dashboards, implementing changes to CRM instance and training new users into system.
• Coordination of all office IT projects, HR administration for new hires and general office duties.
• Responsible for general payroll responsibilities, working with accounting department to ensure proper entries of accounts payable & receivable.
• Liaison between various freelancers and agency partners for MonsterMortgage.ca projects; relied upon to ensure strategies are implemented, executed and that best practices are followed.

Valley Village, CA

• Responsible for fostering community growth and brand equity
• Deliver engaging content to Facebook, Twitter and other social media platforms
• Assist in driving sales & educating consumers on the product line
• Coordinate give-aways and go over and above in delivering fan-service
• Share the “Datsusara” story; consulting with owner on particular tone of voice and evoked imagery on the brand’s various “touchpoints”