• Delivered best in class sponsorship & strategic partner events primarily for VUSE, but also for VELO Modern Oral & our Traditional brands.• Worked closely with other stakeholders to deliver outstanding on-site 360 activation around our key sponsorships of F1 & NTT Indycar series or similar events support our broader portfolio.• Worked closely with key internal stakeholders (Trade, Brand, Activation etc.) and external agency partners to be the reference ‘Sponsorship event of the year’ for our guest partners in attendance, as well the broader benchmark within the marketplace.• Created and delivered partnership guidelines and creative assets that align with brand positioning for brand activations• Developed and executed the sponsorship/partnership strategic programming, media, and activation plans, building scale and expedite learnings within a global organization• Collaborated with our global team, agency partners and internal key stakeholders to help evaluate ongoing international partnerships and sponsorships.• Ensured all activations remain within our local LEX guidelines and broader International marketing Principals.• Secured proper funding while employing diligent fiscal management to ensure maximum ROI• Navigated regulatory environment for additional partnership collateral that may present new consumer activation opportunities.• Provided analysis of partnership impact to brand equity and business performance through development of KPI platform

• Deliver best in class sponsorship & strategic partner events primarily for VUSE, but also for VELO Modern Oral & our Traditional brands.• Working closely with other Lead Managers of Sponsorship, deliver outstanding on-site 360 activation around our key sponsorships of F1 & NTT Indycar series or similar events support our broader portfolio.• Work closely with key internal stakeholders (Trade, Brand, Activation etc.) and external agency partners to be the reference ‘Sponsorship event of the year’ for our guest partners in attendance, as well the broader benchmark within the marketplace.• Create and deliver partnership guidelines and creative assets that align with brand positioning for brand activations• Develop and execute the sponsorship/partnership strategic programming, media, and activation plans, building scale and expedite learnings within a global organization• Collaborate with our global team, agency partners and internal key stakeholders to help evaluate ongoing international partnerships and sponsorships.• Ensure all activations remain within our local LEX guidelines and broader International marketing Principals.• Secure proper funding while employing diligent fiscal management to ensure maximum ROI• Navigate regulatory environment for additional partnership collateral that may present new consumer activation opportunities.• Provide analysis of partnership impact to brand equity and business performance through development of KPI platform

Managed the one-to-one consumer relationship marketing plan to include Direct Mail, Media Development, and Sponsorships which contributed to the development of multi-channel consumer experience journeys• Collaborated with brand and agency partners to determine objectives, strategies and tactical plans• Lead cross-functional teams to execute brand plans, in support of brand goals and within brand guidelines through effective communication• Executed planned marketing tactics to drive the desired experience with adult tobacco consumers• Assisted in the development and ongoing evolution of brand programs• Developed measurements of success for tactical campaign plans, including metrics and key performance indicators• Managed the collection, synthesis and analysis digital and offline performance tracking data and key performance indicators• Provided insights and recommendations based on learning to drive greater business impact• Developed and actively manage budgets for marketing activities• Ensured compliance with LEX, corporate, industry guidelines and marketing standards

-Achieving commercial goals with each account through an account plan that addresses Total Tobacco and is aligned to Region and Company goals-Achieving customer/consumer engagement certification through demonstrated proficiency against all module requirements-Building customer willingness and capability to collaborate with the Company on key business fundamentals and drivers-Developing multiple working relationships within the customer’s internal and external (store level) organization-Promoting the Company’s platform at all designated customer and trade shows/events-Working with TM and other Division/Region personnel to increase their account knowledge and identify opportunities for collaborative improvement

• Enhanced the infrastructure of the 2018 Internship Program in coordination with 58 key stakeholders in Human Resources and Trade Marketing. • Created a unique, hands on developmental experience for 26 Interns across the country to provide company insights and business acumen.• Coached and assessed Interns against company values for future employment.

-Sell and execute national/local brand building marketing programs and initiatives with 150+ retailers-Directly sell in and execute new contracts -Represent a diverse brand portfolio with three distinct product lines RJ Reynolds Tobacco (Newport, Camel Pall Mall, and American Spirit cigarettes), American Snuff Company (Grizzly and Kodiak Moist Snuff), and RJ Reynolds Vapor (VUSE E-Cigs)-Building outstanding relationships within accounts by providing expert tobacco/consumer insights and advice through the development of individual business plans-Achieved and exceed assigned quantitative and qualitative sales goals and brand building measures-Participated in relationship marketing by conducting effective "1 to 1" Consumer Engagements through a thorough understanding of Consumer Marketing Brand Strategies -Actively promote the marketing mix through direct discussions with retailers using analytical proficiency and influencing skills to promote a beneficial business plan for RJRT and our retailers-Consistently act as business consultant whose analysis, judgment and knowledge of the consumer and industry dynamics makes for a valuable partner to our retail customers.