Serve Hennessy, report to Managing PartnerØ Take charge of client relationship management, as well as revenue target setting and managementØ Service team structure and team member coaching and developmentKey Projects:1. Hennessy VSOP “Find What Matters” Brand IMC Campaign2. Hennessy Classivm brand annual IMC Campaign3. Hennessy 2019 Tmall Super Brand Day

Ø Take charge of Brand Positioning, Strategy, Brand VI and Brand bookØ Take charge of all content development for the first Brand launch event of Human Horizons, including Brand Video, Concept Car 3D video and Print shooting, Autopolit video shooting and production.Ø Agency and budget management.

Ø Serve Riot Games (LOL), Tencent Video, Tencent NBA, Dicos, CITIC and Chevy. Ø Taking charge of client relationship management, project management and cost/revenue control.Ø Taking charge of team structure plan and management.Ø Keep smooth co-operation between different teams, work with leaders of planning, creative, technology, media and social teams. As Account Leader, taking charge of project management.Key Projects:1. LOL China LPL League brand Campaign and VI development2. Tencent Video 2017 VIP Membership Brand IMC Campaign3. Tencent Video 2018 VIP Membership Brand IMC Campaign4. Dicos Future Store WeChat Ordering and instore digital experience project

Ø Taking charge of Bosch China corporate branding digital communications.Ø Develop annual digital plan through multi-channels of regular buying & programmatic buying of OTV, display ads, SEM, content cooperation marketing, social media and integrated digital campaign to enhance branding awareness.Ø Digital budget planning & allocation, as well as optimization.Ø Digital agency (creative, production, media planning/buying, and social media) management, maintain relationship with media, and seeking for innovative&indepth cooperation opportunities for integrated digital campaign.Ø Campaign performance monitoring and optimization.Ø Bosch China websites (corporate sites, campaign sites, etc.) development and management

Ø Taking charge of Value Product line in commercial PC segment.Ø Yearly/quarterly budget plan & allocation.Ø Develop marketing communication plan through Digital (SEM, social and advertising), PR, and event base on business objectives & focus.

Ø Serve Lenovo (Think), and Qualcomm (Snapdragon). Ø Taking charge of digital communication, co-work with media agency to develop annual digital communication plan, and campaign execution.Ø Training and enhancing execution and communication skill for 3 team members to improve client service experience.

Ø Providing holistic strategy development, serve Cadillac and HP.Ø Case Study development, support pitch project

Ø Serve Credit Suisse, Cathay Pacific & DragonAir, MTR,, Swire Indigo properties, etc.