Eric Du

Eric Du Email and Phone Number

Group Account Director @ 奥美
Shanghai, Shanghai, China
Eric Du's Location
Jiading District, Shanghai, China, China
Eric Du's Contact Details

Eric Du work email

Eric Du personal email

About Eric Du

Experienced Marketer with a demonstrated history of working in both inhouse marketing and agency. Skilled in Branding, Content Marketing, Digital Marketing, Digital Media, and Integrated Marketing.

Eric Du's Current Company Details
奥美

奥美

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Group Account Director
Shanghai, Shanghai, China
Website:
ogilvy.com/cn
Employees:
235
Eric Du Work Experience Details
  • 奥美
    Group Account Director
    奥美
    Shanghai, Shanghai, China
  • 奥美
    Group Account Director
    奥美 Feb 2019 - Present
    上海
    Serve Hennessy, report to Managing PartnerØ Take charge of client relationship management, as well as revenue target setting and managementØ Service team structure and team member coaching and developmentKey Projects:1. Hennessy VSOP “Find What Matters” Brand IMC Campaign2. Hennessy Classivm brand annual IMC Campaign3. Hennessy 2019 Tmall Super Brand Day
  • 华人运通
    Brand Marketing Senior Manager
    华人运通 Aug 2018 - Feb 2019
    上海
    Ø Take charge of Brand Positioning, Strategy, Brand VI and Brand bookØ Take charge of all content development for the first Brand launch event of Human Horizons, including Brand Video, Concept Car 3D video and Print shooting, Autopolit video shooting and production.Ø Agency and budget management.
  • Isobar
    Senior Account Director
    Isobar Mar 2016 - Jul 2018
    Shanghai City, China
    Ø Serve Riot Games (LOL), Tencent Video, Tencent NBA, Dicos, CITIC and Chevy. Ø Taking charge of client relationship management, project management and cost/revenue control.Ø Taking charge of team structure plan and management.Ø Keep smooth co-operation between different teams, work with leaders of planning, creative, technology, media and social teams. As Account Leader, taking charge of project management.Key Projects:1. LOL China LPL League brand Campaign and VI development2. Tencent Video 2017 VIP Membership Brand IMC Campaign3. Tencent Video 2018 VIP Membership Brand IMC Campaign4. Dicos Future Store WeChat Ordering and instore digital experience project
  • Bosch China
    Assistant Digital Communication Manager
    Bosch China Apr 2014 - Dec 2015
    Shanghai City, China
    Ø Taking charge of Bosch China corporate branding digital communications.Ø Develop annual digital plan through multi-channels of regular buying & programmatic buying of OTV, display ads, SEM, content cooperation marketing, social media and integrated digital campaign to enhance branding awareness.Ø Digital budget planning & allocation, as well as optimization.Ø Digital agency (creative, production, media planning/buying, and social media) management, maintain relationship with media, and seeking for innovative&indepth cooperation opportunities for integrated digital campaign.Ø Campaign performance monitoring and optimization.Ø Bosch China websites (corporate sites, campaign sites, etc.) development and management
  • Hp
    Marcom Programs Manager
    Hp Mar 2013 - Apr 2014
    中国 北京市区
    Ø Taking charge of Value Product line in commercial PC segment.Ø Yearly/quarterly budget plan & allocation.Ø Develop marketing communication plan through Digital (SEM, social and advertising), PR, and event base on business objectives & focus.
  • Ogilvy
    Senior Account Manager
    Ogilvy Sep 2011 - Feb 2013
    Beijing City, China
    Ø Serve Lenovo (Think), and Qualcomm (Snapdragon). Ø Taking charge of digital communication, co-work with media agency to develop annual digital communication plan, and campaign execution.Ø Training and enhancing execution and communication skill for 3 team members to improve client service experience.
  • 宣亚国际
    Strategic Planner
    宣亚国际 Dec 2009 - Sep 2011
    Beijing City, China
    Ø Providing holistic strategy development, serve Cadillac and HP.Ø Case Study development, support pitch project
  • 麦肯广告
    Senior Account Executive
    麦肯广告 Mar 2008 - Dec 2009
    Beijing City, China
    Ø Serve Credit Suisse, Cathay Pacific & DragonAir, MTR,, Swire Indigo properties, etc.

Eric Du Skills

Digital Marketing Advertising Marketing Communications Social Media Marketing Integrated Marketing Digital Media Strategy

Eric Du Education Details

  • 徐州师范大学
    徐州师范大学
    Advertising

Frequently Asked Questions about Eric Du

What company does Eric Du work for?

Eric Du works for 奥美

What is Eric Du's role at the current company?

Eric Du's current role is Group Account Director.

What is Eric Du's email address?

Eric Du's email address is ji****@****ail.com

What schools did Eric Du attend?

Eric Du attended 徐州师范大学.

What skills is Eric Du known for?

Eric Du has skills like Digital Marketing, Advertising, Marketing Communications, Social Media Marketing, Integrated Marketing, Digital Media, Strategy.

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