Eric Dutton π Email and Phone Number
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With a Marketing degree from the University of Washington and a background spanning hospital business development and agency roles, Eric brings over a decade of expertise to healthcare marketing. At True North, he serves as a resource and consultant for healthcare marketers interested in improving their marketing outcomes. A proud "Girl Dad" to two and an avid golfer, Eric has a passion for teaching and continuous growth. "If you're not evolving, you're falling behind!"
True North
View- Website:
- truenorthagency.com
- Employees:
- 121
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Regional Vice President Business DevelopmentTrue NorthWalla Walla, Wa, Us
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Regional Vice President Business DevelopmentTrue North Custom Jan 2024 - PresentChattanooga, Tennessee, UsFull-funnel Healthcare Marketing Services including:-Consumer marketing strategies-Service Line growth campaigns-Physician engagement programs - referrals, recruitment and retention-Health Insurers (Medicare Advantage and Medicaid/Medi-Cal) member acquisition, engagement and disease managementGoogle Premier PartnerHIPAA and Privacy complianceData/goal driven strategies -
MemberRevgenius Jul 2023 - PresentNew York, UsRevGenius is a trusted space where curious revenue professionals are collaborating on the future of B2B GTM. -
MemberModern Sales Pros Apr 2022 - PresentSan Francisco, California, UsModern Sales Pros is the world's largest community for leaders in sales, operations, enablement and related disciplines. Our mission is to help our community learn how to solve the biggest challenges they face (and would otherwise bang their head against the wall trying to solve). Our 13,000 members learn from each other through our online message board and through amazing in-person events. -
Vice President Of Marketing And Business DevelopmentCoffey Communications Aug 2020 - Jan 2024Walla Walla, Wa, UsDeveloped outbound sales strategy and marketing strategy.Built custom websites to fix four main issues for healthcare: -Poor visibility (SEO)-Poor functionality (plugins, integrations, etc.)-Poor user experience (design, site architecture, content, etc.)-Non-compliance (HIPAA, privacy, accessibility, security, etc.)All websites built on an enterprise CMS and fully custom for each client. Produced custom publications to build local connections, shift community perceptions, and influence consumer behavior. Worked with Payers (Medicare, Medicaid/Medi-Cal) on member engagement and disease management through a variety of tactics and strategies.Licensed healthcare content as a CAAS and developed custom content exclusively for healthcare organizations. β 2022 - 141% to goal. β 2021 - 169% to goal. -
Director Of Sales And Business DevelopmentCoffey Communications Sep 2019 - Aug 2020Walla Walla, Wa, UsPlayer-coach environment: outbound B2B full sales cycle, hunter in net new logos. β 147% to goal in 2020.Manage outside sales for the entire US.Budgeting and forecasting revenue. Develop sales and territory strategy. Develop and implement tradeshow strategy and represent company at each event. Hire, train, coach sales team.
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Sales Team LeadCoffey Communications Jan 2019 - Sep 2019Walla Walla, Wa, UsSales hunter roleManaged 2 territories representing 24 states. β 2019 - 209% to goalGoal is set on annual net new sales, no revolving book of business.Integrated new sales philosophy and process: increased average sales size over 100% from prior year while exceeding annual sales goal (7 figures).
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Enterprise Account ExecutiveCoffey Communications Nov 2014 - Jan 2019Walla Walla, Wa, UsSales hunter role.Managed territory of 13 states including Alaska and Hawaii.Responsible for full sales cycle (lead generation, manage pipeline, close business).Goal is set on annual net new sales, no revolving book of business.Exceeded annual sales revenue goal every year. #1 Sales person in 2017 (151%), 2018 (148%) and 2019 (209%).
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Physician LiaisonAdventist Health Aug 2012 - Nov 2014Roseville, Ca, UsImplemented a new referral development program supporting key service lines.Increased visibility around referral "leakage" and recaptured referrals by building brand affinity and relationships with referral sources.Launched and successfully grew volumes for a new Cath Lab supporting multiple communities. Daily communication with physicians, C-suite and department leadership to increase referrals, resolve operational issues and increase visibility around key metrics (KPIs).Generated revenue directly to the hospital's strategic service lines to achieve established organizational business goals.Designed and executed effective marketing plans & content across internal and external channels.Utilized digital marketing and print publications specifically to increase referrals to hospital based services. -
Marketing And Communications CoordinatorAdventist Health Aug 2011 - Nov 2014Roseville, Ca, UsDeveloped and implemented marketing strategies for hospital departments and physician practices.Initiated internal and external communication between hospital departments and executives.Analyzed finances to provide solutions maximizing revenues.Managed logistics and negotiations of vendors to reduce costs.Evaluated productivity of clinical staff in Home Care Division to maximize efficiency.
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Territory Development ManagerOffice Depot Jun 2006 - Sep 2010Boca Raton, Florida, UsIdentified and leveraged key industry trends and developments.Facilitated complex high dollar negotiations. Procurement analysis for medium to large businesses. Linked operational strategies to help achieve Office Depotβs and clientβs short/long term business initiatives. Experience selling to Director Level and C-Level Executives in an extremely competitive market.Success selling in short-sales cycle environment.Completed Achieve Global Professional Selling Skills, Professional Prospecting Skills, and Sales Performance Intβl training.Built and leveraged strong working relationships with internal customers and key suppliers to assure cost, quality, and delivery targets were met.
Eric Dutton π Skills
Eric Dutton π Education Details
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Uw Foster School Of BusinessMarketing -
United States Naval Academy
Frequently Asked Questions about Eric Dutton π
What company does Eric Dutton π work for?
Eric Dutton π works for True North
What is Eric Dutton π's role at the current company?
Eric Dutton π's current role is Regional Vice President Business Development.
What is Eric Dutton π's email address?
Eric Dutton π's email address is ed****@****omm.com
What is Eric Dutton π's direct phone number?
Eric Dutton π's direct phone number is +150952*****
What schools did Eric Dutton π attend?
Eric Dutton π attended Uw Foster School Of Business, United States Naval Academy.
What skills is Eric Dutton π known for?
Eric Dutton π has skills like Marketing, Sales, Leadership, Selling, Management, Social Media Marketing, Customer Service, Marketing Strategy, Training, Strategic Planning, Cold Calling, Sales Presentations.
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