Eric Dennis Email & Phone Number

Arlington, VA, US

• Lead the development and execution of audience first strategies and campaigns to reach and engage new and diverse audiences.
• Identified and segmented US households based upon interests, attitudes, behaviors, and demographics providing deeper insights and increased actionability to reach new and existing constituents.
• Developed and presented audience personas, journeys, and strategic plans for priority audiences, incorporating key psychographics and media consumptions habits for more targeted reach.
• Collaborate cross-functionally on campaign development, consulting with audience owners, project management, storytelling & content, and data analytics to align on campaign objectives, goals, and KPIs.
• Developed a framework, approach, and recommendation to guide the digital and social media teams on which community celebration moments TNC promotes.

San Diego, US

• Led organizational efforts to drive awareness and adoption of solar energy through streamlined communications, market and customer insights, and thought leadership initiatives.
• Streamlined, automated, and optimized 100+ campaigns across diverse stakeholder journeys to create more relevant, timely, and informed user experiences through email and SMS triggered messages. Partnered.
• Developed, deployed, assessed, and presented a variety of stakeholder surveys to assess program and platform satisfaction, attitudes, and usage behaviors to improve the platform experience.
• Directed and oversaw a marketing center and e-commerce webstore including vendor onboarding, inventory management, and pricing strategy.
• Strategized with and oversaw digital marketing team to develop and execute targeted campaigns to drive stakeholder engagement.
• Empowered, equiped, and encouraged staff to enhance and excel in process improvement & workflow organization through Monday.com, Slack, and the Google suite.

Atlanta, GA, US

• Developed and implemented market and product strategies to expand battery recycling awareness and influence recycling behavior change utilizing all elements of the marketing mix, resulting in a diversion of more than.
• Established market and product positioning, pricing, and placement for a product portfolio of nearly 100 battery recycling and fire suppression SKUs.
• Led the development, execution, and measurement for new product introductions, as well as the assessment and management of established products resulting in an optimized product portfolio.
• Oversaw the development and execution of digital advertising strategy and email marketing campaigns, including management of account, lead, and contact segmentation to drive targeted communications across business.
• Conducted annual attitude and usage market research to identify and communicate opportunities to advance strategic goals and thought leadership initiatives.
• Developed user-friendly sales and marketing collateral to drive product awareness and increase battery safety and compliance practices in accordance with the US Department of Transportation regulations.

Atlanta, GA, US

• Oversaw the development, execution, and measurement of customer-centric go-to-market strategies that effectively optimized and balanced battery recycling rates with non-profit funding sources.
• Led a field-based account management team responsible for developing and increasing the collection and recycling of batteries from a diverse customer base.
• Oversaw and integrated customer and market insights with sales strategies to secure and increase program funding, as well to develop and enhance partnerships across targeted audiences.
• Collaborated cross-functionally and with executive leadership on product development initiatives, pricing strategy, recycling service distribution, and promotional activities to support in-market success.
• Forecasted sales and recycling diversion rates to assist Executive Leadership team in setting annual targets which in turn streamlined procurement and inventory management.
• Co-led tradeshow and conference strategy with the Sales Department and actively participated in speaking engagements to promote thought leadership initiatives.

Atlanta, GA, US

• Developed and implemented new product and market initiatives that effectively optimized and balanced battery recycling rates with non-profit funding sources.
• Led the development and launch of a new e-commerce battery recycling service (direct and Amazon), which included tackling the complexities of moving customers from a “free” to a fee-based service.
• Ideated and executed market, customer, and consumer research projects to measure recycling awareness and behavior change, customer satisfaction, and recycling rates across the US and Canada.
• Managed concept development and design, as well as conducted in field research for new battery collection methods and containers.
• Directed and implemented advertising strategy including the development and measurement of digital marketing and email campaigns, as well as tracked brand reach through media monitoring services.
• Co-developed and executed lead management and prospecting strategy, holding routine insight sharing sessions with the account management team to prioritize pipeline for strategic and quick wins.

Atlanta, GA, US

• Extracted market and customer insights across the US and Canada as a basis to sharpen senior leadership decisions about program performance and strategic initiatives.
• Generated and presented quarterly business reviews to US and Canadian senior leadership teams resulting in strategic and tactical direction realignment.
• Spearheaded and developed dashboard and reporting platform to measure and monitor key metrics, resulting in increased awareness and enhanced departmental alignment.
• Segmented over 100,000 customers in the CRM database across the US and Canada, leading to more targeted, affordable, and effective outreach campaigns.It was refreshing to make the leap from a Fortune 50 company to a.

Atlanta, Georgia, US

• Provided customer analytics and insights to cross-functional and leadership teams.
• Utilized Dunnhumby reporting platform to review and present consumer metrics for business line reviews.
• Assisted in the development, design, and release of a new internal customer analytic reporting platform that replaced an outsourced service.
• Produced and presented shopper basket reports designed to improve the shopping experience at the point of check-out for PRO customers, as well as PRO circulars.
• Co-presented customer analytics with Assortment Planners to merchant teams.I was delighted to return to the customer insights arena. This role was my pivot beyond traditional analyst level work. I was given greater.

Atlanta, Georgia, US

• Responsible for providing labor management optimization and insight to Southern Division corporate and field leadership teams.
• Prepared, monitored, and presented key labor metrics and associated cost impacts for use in labor optimization in partnership with divisional and regional finance leaders.
• Developed and updated a seasonal index modeling tool to more accurately plan for labor needs by season and regional district.
• Trained over 1,000 field associates on the labor management process.
• Assisted labor engineering team with in-field observational time studies which were critical inputs for the labor model. This role allowed me to shift from a manufacturer perspective to the intricacies of retail.

Rahway, New Jersey, US

• Provided sales and analytic support to retail sales teams for Suncare, Footcare, and OTC product categories.
• Analyzed and recommended changes to retail sales force and DSD network coverage leading to improved coverage and site visits from sales team.
• Developed, analyzed, and reported retail specific survey questions fielded by sales teams, leading to improved insights, including out-of-stock performance.
• Prepared and presented monthly sales reports for Advantage Sales and Marketing and internal Suncare DSD teams.

Chicago, IL, US

• Provided syndicated sales and household panel consulting to Keebler and Pepsico (Quaker/Frito Lay divisions).
• Prepared and presented sales and consumer insights for business line reviews and new product launches.
• Managed weekly and monthly key performance indicator reports for respective teams.
• Provided training on IRI services for consumer insights, business development, category management, and innovation teams.

Livonia, Michigan, US