Lead the development and execution of audience first strategies and campaigns to reach and engage new and diverse audiences.• Identified and segmented US households based upon interests, attitudes, behaviors, and demographics providing deeper insights and increased actionability to reach new and existing constituents.• Developed and presented audience personas, journeys, and strategic plans for priority audiences, incorporating key psychographics and media consumptions habits for more targeted reach.• Collaborate cross-functionally on campaign development, consulting with audience owners, project management, storytelling & content, and data analytics to align on campaign objectives, goals, and KPIs.• Developed a framework, approach, and recommendation to guide the digital and social media teams on which community celebration moments TNC promotes.

Led organizational efforts to drive awareness and adoption of solar energy through streamlined communications, market and customer insights, and thought leadership initiatives.• Streamlined, automated, and optimized 100+ campaigns across diverse stakeholder journeys to create more relevant, timely, and informed user experiences through email and SMS triggered messages. Partnered cross-functionally to assess communication needs, identify business development and IT sprint requirements, and strategize with the creative and content teams to develop engaging campaigns.• Developed, deployed, assessed, and presented a variety of stakeholder surveys to assess program and platform satisfaction, attitudes, and usage behaviors to improve the platform experience.• Directed and oversaw a marketing center and e-commerce webstore including vendor onboarding, inventory management, and pricing strategy.• Strategized with and oversaw digital marketing team to develop and execute targeted campaigns to drive stakeholder engagement.• Empowered, equiped, and encouraged staff to enhance and excel in process improvement & workflow organization through Monday.com, Slack, and the Google suite.

Developed and implemented market and product strategies to expand battery recycling awareness and influence recycling behavior change utilizing all elements of the marketing mix, resulting in a diversion of more than 7M pounds of batteries from landfill and driving more than $6M in revenue on an annual basis.• Established market and product positioning, pricing, and placement for a product portfolio of nearly 100 battery recycling and fire suppression SKUs.• Led the development, execution, and measurement for new product introductions, as well as the assessment and management of established products resulting in an optimized product portfolio.• Oversaw the development and execution of digital advertising strategy and email marketing campaigns, including management of account, lead, and contact segmentation to drive targeted communications across business sectors.• Conducted annual attitude and usage market research to identify and communicate opportunities to advance strategic goals and thought leadership initiatives.• Developed user-friendly sales and marketing collateral to drive product awareness and increase battery safety and compliance practices in accordance with the US Department of Transportation regulations.• Developed and maintained product catalog (internal and Amazon.com), including product photos, attributes, and marketing collateral, as well as oversaw onboarding and sign-off for 3rd party fulfillment warehouse and print vendors resulting in increased product awareness and standardization. • Analyzed and assessed recycling accessibility for US and Canadian markets utilizing Maptitude GIS geospatial mapping software to develop new markets and optimize existing coverage areas.

Oversaw the development, execution, and measurement of customer-centric go-to-market strategies that effectively optimized and balanced battery recycling rates with non-profit funding sources.• Led a field-based account management team responsible for developing and increasing the collection and recycling of batteries from a diverse customer base.• Oversaw and integrated customer and market insights with sales strategies to secure and increase program funding, as well to develop and enhance partnerships across targeted audiences.• Collaborated cross-functionally and with executive leadership on product development initiatives, pricing strategy, recycling service distribution, and promotional activities to support in-market success.• Forecasted sales and recycling diversion rates to assist Executive Leadership team in setting annual targets which in turn streamlined procurement and inventory management. • Co-led tradeshow and conference strategy with the Sales Department and actively participated in speaking engagements to promote thought leadership initiatives.• Developed and communicated key performance indicator (KPI) reporting across the sales and marketing teams to measure recycling rates, product sales, digital marketing campaigns, and brand reputation.• Enhanced and executed customer lifecycle management process from acquiring new customers to engaging and retaining existing customers.

Developed and implemented new product and market initiatives that effectively optimized and balanced battery recycling rates with non-profit funding sources.• Led the development and launch of a new e-commerce battery recycling service (direct and Amazon), which included tackling the complexities of moving customers from a “free” to a fee-based service.• Ideated and executed market, customer, and consumer research projects to measure recycling awareness and behavior change, customer satisfaction, and recycling rates across the US and Canada.• Managed concept development and design, as well as conducted in field research for new battery collection methods and containers.• Directed and implemented advertising strategy including the development and measurement of digital marketing and email campaigns, as well as tracked brand reach through media monitoring services.• Co-developed and executed lead management and prospecting strategy, holding routine insight sharing sessions with the account management team to prioritize pipeline for strategic and quick wins.

Extracted market and customer insights across the US and Canada as a basis to sharpen senior leadership decisions about program performance and strategic initiatives.• Generated and presented quarterly business reviews to US and Canadian senior leadership teams resulting in strategic and tactical direction realignment.• Spearheaded and developed dashboard and reporting platform to measure and monitor key metrics, resulting in increased awareness and enhanced departmental alignment.• Segmented over 100,000 customers in the CRM database across the US and Canada, leading to more targeted, affordable, and effective outreach campaigns.It was refreshing to make the leap from a Fortune 50 company to a mission based non-profit with less than 50 employees. I have enjoyed adapting to the agility and sense of urgency that is inherent in an organization this size.

Provided customer analytics and insights to cross-functional and leadership teams.• Utilized Dunnhumby reporting platform to review and present consumer metrics for business line reviews.• Assisted in the development, design, and release of a new internal customer analytic reporting platform that replaced an outsourced service.• Produced and presented shopper basket reports designed to improve the shopping experience at the point of check-out for PRO customers, as well as PRO circulars.• Co-presented customer analytics with Assortment Planners to merchant teams.I was delighted to return to the customer insights arena. This role was my pivot beyond traditional analyst level work. I was given greater bandwidth and responsibility to manage and represent customer insights on cross functional teams.

Responsible for providing labor management optimization and insight to Southern Division corporate and field leadership teams.• Prepared, monitored, and presented key labor metrics and associated cost impacts for use in labor optimization in partnership with divisional and regional finance leaders.• Developed and updated a seasonal index modeling tool to more accurately plan for labor needs by season and regional district.• Trained over 1,000 field associates on the labor management process.• Assisted labor engineering team with in-field observational time studies which were critical inputs for the labor model. This role allowed me to shift from a manufacturer perspective to the intricacies of retail - selling the product instead of making and marketing it. I enjoyed gaining an understanding of how much influence labor and task optimization contributed to the organization bottom line.

Provided sales and analytic support to retail sales teams for Suncare, Footcare, and OTC product categories.• Analyzed and recommended changes to retail sales force and DSD network coverage leading to improved coverage and site visits from sales team.• Developed, analyzed, and reported retail specific survey questions fielded by sales teams, leading to improved insights, including out-of-stock performance.• Prepared and presented monthly sales reports for Advantage Sales and Marketing and internal Suncare DSD teams.

Provided syndicated sales and household panel consulting to Keebler and Pepsico (Quaker/Frito Lay divisions). • Prepared and presented sales and consumer insights for business line reviews and new product launches.• Managed weekly and monthly key performance indicator reports for respective teams.• Provided training on IRI services for consumer insights, business development, category management, and innovation teams.