Eric Eldred Email & Phone Number

Castle Rock, CO, US

Denver, CO, US

San Francisco, California, US

• Responsible for 3rd party digital partnership and affiliate program opportunities with specific focus on driving new Consumer Deposits-related customer acquisition initiatives.
• Sourced, vetted and launched multiple new 3rd party digital partnership opportunities that resulted in a 92% increase in accounts and a 58% decrease in CPA from 2019-to-2020 while also driving 12% higher balances than.
• Laid the foundation from a project development standpoint for a new Deposits Affiliate program as an additional, untapped account acquisition pipeline.
• Proactively assumed responsibility for management of impacted digital properties within the Enterprise Digital Properties Governance (EDPG) umbrella to holistically manage & better mitigate risk within my team.

San Francisco, California, US

• Role encompassed end-to-end responsibilities for 3rd party lead generation programs and opportunities from a digital marketing perspective.
• Led and managed all aspects of WFHL’s 3rd party lead generation programs including day-to-day program management, marketing reporting, capacity planning & execution, program enhancements, internal partnerships, new.
• An acknowledged iLeads subject-matter-expert (SME), I expanded my scope to include a consultative role assisting the WF Personal Lines & Loans team to implement an iLeads pilot program with LendingTree. Primary areas.
• Ideated new digital marketing program opportunities sourced both from individual research as well as submissions from field sales via an established intake, review and evaluation process.

London, United Kingdom, GB

Centennial, Colorado, US

Manage all online marketing and communication programs related to Arrow’s eBusiness unit, including creative strategy, campaign planning & budgeting, and program evaluation & analysis. Marketing programs include online display, sponsorships, email, direct mail and print advertising.· Initiated marketing programs that contributed to online sales revenues of.

US

· Managed affiliate program resulting in $16.9M+ in online sales – a 37.4% growth rate.· Developed messaging and creative to drive online sales via the affiliate publisher network.· Responsible for additional online initiatives including comparison shopping programs, partner & program development, evaluation and analysis plus additional online projects as.

Brookfield, Wisc., US

Recruited to help the eCommerce Solutions team launch three (3) new products. · Designed an integrated marketing plan consolidating previous eCommerce product websites to one First Data–branded site and oversaw project execution.· Developed strategic presentations, product collateral and sales sheets.· Developed and executed product launch plans for.

· Managed $2.4M paid search program for Home Equity and Auto Refinance lines of business. Key projects included evaluation of keyword campaigns and ongoing SEM strategies to improve overall financial performance of the paid search program.· Created a comprehensive marketing plan to improve internal affiliate programs, which accounted for 36% of overall.

Denver, CO, US

 Responsible for the management of the Western Union Affiliate program, which included 28,000+ affiliate partners, drove 7,000+ monthly transactions and generated $1.0MM+ in revenue YTD. Led development of all strategies and tactics to help grow the program. Managed the online Prepaid MasterCard (PPMC) program for Western Union Prepaid Services..

Denver, CO, US

 Led all 2005 consumer research efforts, which included a quantitative user study on the U.S. consumer and a qualitative study on the Canadian consumer. Managed the creative redesign of Money Order Advantage, the quarterly newsletter that is the main communication vehicle between Retail Money Order and the agent network.  Co-managed the development and.

· Managed new product ideation and development for a stored value card leader.· Provided product management for assigned initiatives from concept through launch.· Oversaw market assessment initiatives to identify and explore new vertical segments.· Evaluated and penetrated new business segments allowing for the expansion of business models. Efforts.

Responsible for new Internet product initiatives and plans from initial concept through product launch as well as ongoing product management, which included the development and execution of marketing plans, pricing strategy, revenue projections, sales training, promotions and sales collateral. Managed the rollout of new product enhancements, which required.

Master Of Business Administration - Mba, Marketing

Bachelor Of Arts - Ba, Marketing

Education record