Eric Elliot Email & Phone Number

San Francisco, California, Us

• Own and manage end-to-end conversion rate testing programs for Organic SEO and Paid Acquisition channels by working cross-functionally with teams on SEO, Editorial, Brand, Paid Acquisition, and Engineers• Leverage heatmapping and analytics tools such as Contentsquare and Google Analytics to identify key testing opportunities on AsanaDotCom• Utilize I.C.E. prioritization method for testing to identify low-effort, high-return tests, resulting in multiple $1M ARR test wins• Work in tandem with CRO Lead to build new CRO team processes, structure, goals, and strategies for a newly formed team• Improved test bi-weekly sprint cadence and processes with Engineers to more than double the number of tests launched in H1 of FY24

Cambridge, Massachusetts, Us

• Created and ran a comprehensive conversion rate and website strategy in 2022 for HubSpot Academy, HubSpot Free Tools, and HubSpot’s CRM + CMS pages• Built dynamic Looker dashboards providing week-over-week, month-over-month, and year-over-year reporting for key pages• Worked cross-collaboratively with SEO, Product, Brand, and Design teams to ideate and implement a promotion strategy for HubSpot’s Spring 2022 CRM ranking from G2, resulting in a CVR increase of 10.72%• Implemented successful tests strategies working cross-functionally with multi-channel stakeholders

Arlington, Virginia, Us

• Guide two internal CRO testing groups to bridge the gap between our Organic Marketing sites and internal tech teams resulting in a 35% conversion rate improvement on tested programs for Q1 2021• Develop, organize, and execute trainings for junior members on the team covering analysis topics and methodologies as well as tools such as Tableau and Google Analytics• Work cross-functionally with the Data Science, Tech, and Application teams to enable reporting and analysis on server-side testing• Utilize SQL to assess, clean, and analyze large new data sources enabling nuanced and thorough evaluation of CRO tests• Continue ideating and implementing new A/B testing strategies across 2U’s portfolio of schools and programs• Assist in portfolio-wide site migrations from internal CMS to Wordpress• Forecasted portfolio-wide yearly Organic lead volume for 2021 with senior-level management using Tableau

Arlington, Virginia, Us

• Managed and optimized for CVR and downfunnel KPIs on sites and web properties that drive more than $30 million in monthly revenue• Proactively identified site trends and performance by utilizing various data sources and tools such as Google Analytics and Tableau• Produced and synthesized ad-hoc, monthly, quarterly, and yearly reports to varied audiences within 2U and 2U’s business partners• Ideated and implemented new A/B testing strategies across a collection of programs and properties, resulting in multiple double- digit conversion rate improvements• Created interactive Tableau dashboards that provides portfolio-wide reporting and in-depth analysis of 2U-owned sites for management and marketing stakeholders• Designed and implemented a cross-functional Service Level Agreement (SLA) detailing team responsibilities, ticketing processes, and stakeholder interaction models

• Managed and developed social media posts on Facebook, Twitter, LinkedIn, and Instagram to engage the student body with events on entrepreneurship• Brainstormed outreach and execution for the Dingman Center to increase efficiency and overall effectiveness• Drafted episode notes for the Center’s startup podcast, Bootstrapped, emphasized key talking points and takeaways, and created compelling copy for social media

Arlington, Va, Us

• Managed recurring email communications sent to clients and internal stakeholders – including copywriting, design, editing, coding, and deployment through Pardot and MailChimp• Led the development for the company’s first client support center to reduce customer support tickets by 50%• Created an internal content style guide enabling team members to write language in alignment with the GIST brand

• Managed and oversaw the safety of all gym patrons• Maintained the cleanliness and upkeep of all the gym equipment• Operated the front desk and provided support to all gym patrons

College Park, Maryland, Us

• Developed innovative social media campaigns for sites like Facebook, Twitter, and Instagram to inform the student body of special events, networking opportunities, and career development sessions on campus• Designed high impact flyers for various events to raise participation, interest, and awareness among students and staff• Attended monthly leadership developmental workshops to prepare for the business world

Cincinnati, Ohio, Us

Bachelor’S Degree, Marketing

Business - Marketing