Eric Elliot Email & Phone Number

San Francisco, California, US

• Own and manage end-to-end conversion rate testing programs for Organic SEO and Paid Acquisition channels by working cross-functionally with teams on SEO, Editorial, Brand, Paid Acquisition, and Engineers
• Leverage heatmapping and analytics tools such as Contentsquare and Google Analytics to identify key testing opportunities on AsanaDotCom
• Utilize I.C.E. prioritization method for testing to identify low-effort, high-return tests, resulting in multiple $1M ARR test wins
• Work in tandem with CRO Lead to build new CRO team processes, structure, goals, and strategies for a newly formed team
• Improved test bi-weekly sprint cadence and processes with Engineers to more than double the number of tests launched in H1 of FY24

Cambridge, Massachusetts, US

• Created and ran a comprehensive conversion rate and website strategy in 2022 for HubSpot Academy, HubSpot Free Tools, and HubSpot’s CRM + CMS pages
• Built dynamic Looker dashboards providing week-over-week, month-over-month, and year-over-year reporting for key pages
• Worked cross-collaboratively with SEO, Product, Brand, and Design teams to ideate and implement a promotion strategy for HubSpot’s Spring 2022 CRM ranking from G2, resulting in a CVR increase of 10.72%
• Implemented successful tests strategies working cross-functionally with multi-channel stakeholders

Arlington, Virginia, US

• Guide two internal CRO testing groups to bridge the gap between our Organic Marketing sites and internal tech teams resulting in a 35% conversion rate improvement on tested programs for Q1 2021
• Develop, organize, and execute trainings for junior members on the team covering analysis topics and methodologies as well as tools such as Tableau and Google Analytics
• Work cross-functionally with the Data Science, Tech, and Application teams to enable reporting and analysis on server-side testing
• Utilize SQL to assess, clean, and analyze large new data sources enabling nuanced and thorough evaluation of CRO tests
• Continue ideating and implementing new A/B testing strategies across 2U’s portfolio of schools and programs
• Assist in portfolio-wide site migrations from internal CMS to Wordpress

Arlington, Virginia, US

• Managed and optimized for CVR and downfunnel KPIs on sites and web properties that drive more than $30 million in monthly revenue
• Proactively identified site trends and performance by utilizing various data sources and tools such as Google Analytics and Tableau
• Produced and synthesized ad-hoc, monthly, quarterly, and yearly reports to varied audiences within 2U and 2U’s business partners
• Ideated and implemented new A/B testing strategies across a collection of programs and properties, resulting in multiple double- digit conversion rate improvements
• Created interactive Tableau dashboards that provides portfolio-wide reporting and in-depth analysis of 2U-owned sites for management and marketing stakeholders
• Designed and implemented a cross-functional Service Level Agreement (SLA) detailing team responsibilities, ticketing processes, and stakeholder interaction models

• Managed and developed social media posts on Facebook, Twitter, LinkedIn, and Instagram to engage the student body with events on entrepreneurship
• Brainstormed outreach and execution for the Dingman Center to increase efficiency and overall effectiveness
• Drafted episode notes for the Center’s startup podcast, Bootstrapped, emphasized key talking points and takeaways, and created compelling copy for social media

Arlington, VA, US

• Managed recurring email communications sent to clients and internal stakeholders – including copywriting, design, editing, coding, and deployment through Pardot and MailChimp
• Led the development for the company’s first client support center to reduce customer support tickets by 50%
• Created an internal content style guide enabling team members to write language in alignment with the GIST brand

• Managed and oversaw the safety of all gym patrons
• Maintained the cleanliness and upkeep of all the gym equipment
• Operated the front desk and provided support to all gym patrons

College Park, Maryland, US

• Developed innovative social media campaigns for sites like Facebook, Twitter, and Instagram to inform the student body of special events, networking opportunities, and career development sessions on campus
• Designed high impact flyers for various events to raise participation, interest, and awareness among students and staff
• Attended monthly leadership developmental workshops to prepare for the business world

Cincinnati, Ohio, US

Bachelor’S Degree, Marketing

Business - Marketing