Eric Elm

Eric Elm Email and Phone Number

Commercial Director and Business Development - Sales and Marketing @ Trendmark
Gothenburg, SE
Eric Elm's Location
Greater Gothenburg Metropolitan Area, Sweden
Eric Elm's Contact Details

Eric Elm personal email

n/a
About Eric Elm

Experienced Commercial Director with a demonstrated history and success within the footwear, sports lifestyle, core sports, apparel and fashion/luxury industry. Especially passionate about business and brand development - taking brands to new markets and with multiple documented success of market introductions and executions for brands. Overall understanding of all aspects of sales, marketing, pr, brand building, distribution operations and logistics.

Eric Elm's Current Company Details
Trendmark

Trendmark

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Commercial Director and Business Development - Sales and Marketing
Gothenburg, SE
Eric Elm Work Experience Details
  • Trendmark
    Commercial Director And Business Development - Sales And Marketing
    Trendmark
    Gothenburg, Se
  • Trendmark
    Commercial Director/Business Development - Sales/Marketing
    Trendmark Apr 2022 - Present
    Gothenburg, Vastra Gotaland County, Sweden
    TRENDMARK is a entrepreneur owned Swedish sales & distribution company, that sells and positions authentic premium lifestyle, active and fashion brands primarily across the Nordic Countries and the Baltic States.With our best in class brands, premium distribution, outstanding product, customer attention and dedication we believe we stand for attention to detail in every aspect of the business.Long term representation of Sebago, Superga, Havaianas, Naghedi NYC, Norda Run, Jofama ++
  • Bootskompaniet
    Commercial Director - Scandinavia/Baltics
    Bootskompaniet Feb 2012 - May 2022
    Gothenburg, Vastra Gotaland County, Sweden
    Bootskompaniet is a leading sales & distribution company with focus on developing international fashion and footwear brands in the Nordic/Scandinavian and Baltic market. Bootskompaniet is currently distributing and marketing Parajumpers, RM Williams, Superga, Primeboots, Havaianas, Mackage, Nuvola, Chaco and Wiggys.- Head of commercial strategical and operational management - Brand implementation and brand management for all Scandinavian/Nordics- Sales force and sales agent management- Executions of brand plans and marketing/PR for distributed plans in the markets- Optmizing commercial structures and structured growth for brands in different lifecyclesNotable Achievements- Onboarding and launching/re-launching part of portfolio successfully for the Scandinavian - establishing sales network, brand distribution plan, marketing and PR activation plan ++- Initiating and implementing in store environments for portfolio brands - leading to strong and sustainable revenue and growth- Driving customer/region specific needs to obtain objectives in distribution and sales/marketing for brands and specific accounts- Revenue growth of company 80% with already established + new business brands during
  • Sportmanship Ab
    Sales & Marketing Manager
    Sportmanship Ab Nov 2008 - Feb 2012
    Gothenburg, Vastra Gotaland County, Sweden
    Operational and strategical marketing management - within both sales driving and brand building purposes.Driving business and marketing plans for Sportmanship distributed brands Henri-Lloyd, North Sails, The Original Moon Boot, Dololmite Apparel, Dolomite Footwear, Tecnica Footwear, Völkl, Marker, Dolomite Ski Boots.- Media plan including digital, social and print- Wholesale accounts and end consumer event planning and execution- Instore brand identity development- Corporate identity projects- Campaign planning and execution- Key contact for distributed brands in sales management and brand development for market
  • Sportmanship Ab
    Sales Manager
    Sportmanship Ab Oct 2007 - Oct 2008
  • Converse Sweden
    Sales Manager - Sweden
    Converse Sweden Feb 2002 - Sep 2007
    Gothenburg, Vastra Gotaland County, Sweden
    Overall responsibility of sales and distribution of Converse Footwear and Apparel to multi segment retail.- Brand Strategy and brand execution- Collection Strategy and execution- Sales planning- Budget, forecast and sales execution- Campaign planning and execution- Stock management and stock activation- Overall decision making part of Scandinavian strategy for brandNotable achievements- Establishing Swedish head office in Gothenburg- Success in establishing directional accounts and followed up implementing successful commercial brand strategy- Substancial brand revenue Increase over contractual period - part of making Converse top revenue + margin earner for customers in all segments
  • Selected Brands Ab
    Key Account Manager
    Selected Brands Ab 1999 - 2002
    Gothenburg, Vastra Gotaland County, Sweden
    Selected Brands is a fashion distributor within footwear and apparel business in Scandinavia.Overall responsible for the sales and brand development of Caterpillar Footwear in Sweden.- Overall customer and distribution plan- Sales Planning- Collection and assortment planning- Budget, forecast and sales execution- Campaign planning- Stock management and activation

Eric Elm Skills

Fashion Footwear Sales Marketing Apparel Sales Management Merchandising Wholesale Shoes Brand Development Marketing Strategy Brand Management Marketing Management Management Retail Distribution Business Strategy Product Development Marketing Communications New Business Development B2b Luxury Goods Business Planning Sales Process Key Account Development Business Development

Eric Elm Education Details

Frequently Asked Questions about Eric Elm

What company does Eric Elm work for?

Eric Elm works for Trendmark

What is Eric Elm's role at the current company?

Eric Elm's current role is Commercial Director and Business Development - Sales and Marketing.

What is Eric Elm's email address?

Eric Elm's email address is er****@****niet.se

What schools did Eric Elm attend?

Eric Elm attended Ihm Business School.

What are some of Eric Elm's interests?

Eric Elm has interest in Beach, Blender Retail, Juice, Långedrag Värdshus, Beach Club Estrella Del Mar, Airdine, Community, Sports League, Seafood Restaurant, Finance.

What skills is Eric Elm known for?

Eric Elm has skills like Fashion, Footwear, Sales, Marketing, Apparel, Sales Management, Merchandising, Wholesale, Shoes, Brand Development, Marketing Strategy, Brand Management.

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