Director, Operations & E-Commerce
Current• Initiated and executed first e-commerce offering via company website (www.justlampshades.com)• Upwards of 20 people under management, related to all digital activities including web design and development, social media management, digital marketing and advertising, SEO, etc.• Implemented new inventory management system to improve inventory tracking and ordering• Increased customer engagement by implementing CRM and support initiatives• Monitored KPI’s and key metrics, using data-based decision making to further optimize all aspects of the site• Increased annual revenue from brick-and-mortar by 40% in 12 months by initiating e-commerce division• Achieved over $1.5M in e-commerce revenue utilizing a bootstrapped budget and lean retail-based team