Director, Operations & E-Commerce
Current- Initiated and executed first e-commerce offering via company website (www.justlampshades.com)
- Upwards of 20 people under management, related to all digital activities including web design and development, social media management, digital marketing and advertising, SEO, etc.
- Implemented new inventory management system to improve inventory tracking and ordering
- Increased customer engagement by implementing CRM and support initiatives
- Monitored KPI’s and key metrics, using data-based decision making to further optimize all aspects of the site
- Increased annual revenue from brick-and-mortar by 40% in 12 months by initiating e-commerce division