Eric Estes Email & Phone Number

Dallas, TX, US

Irving, TX, US

• Directly responsible for Sales and Credit functions for the Western U.S., as well as Strategic Initiatives, Sales and Operations Analytics, and Training groups. Lead over 150 associates originating $500M annually at a.
• Rapidly grew originations from $180M to $1.5B and market share from.4% to 3% in two years. Increased portfolio size from $220M to $3B in 3 years.
• Led multiple large-scale change initiatives, including restructuring, technology, and program changes.
• Built high-performing national sales team of 110 associates plus support functions in 12 months, including developing sales process, training, analytics, and incentives.
• Designed and implemented industry-leading LOS platform with advanced analytics and auto-decisioning capability.
• Increased pro-forma ROE from 12% to over 24% in less than 12 months.

Irving, TX, US

• Responsible for Credit Review, Training, Operations Analytics and Operations Strategy teams. Led operations initiatives, including program changes and system changes/deployment for originations and servicing functions.
• Built Credit Review department to monitor execution and quality of originations and servicing operations.
• Developed policies, procedures and processes.
• Built training team to quickly open 46 branches and collections center to grow capabilities and ensure consistency of operations while increasing from 90 to over 700 employees in two years.
• Designed and executed pricing/program tests and implemented changes to enhance competitive position.

Fort Worth, Texas, US

• Responsible for marketing strategy, including the integration of all marketing activities, brand management, product marketing, advertising, measurement and evaluation of marketing mix, development of additional.
• Led AmeriCredit’s marketing and brand strategy. Drove corporate messaging to ensure clarity and consistency across platforms and strengthen brand position.
• Coordinated launch of multiple products, including lease, prime, near-prime, pass-through programs, subvented rates, partnerships, and insurance products.
• Worked with business units to define objectives, build marketing plans and manage products.
• Managed the design and execution of multiple, large-scale integrated marketing communications.
• Worked closely with sales division to design and deploy sales tools such as collateral, point-of-sale pieces, white papers, events and contests.

Fort Worth, Texas, US

• Cultivated and managed strategic alliances with industry partners and key accounts, including lenders, manufacturers and dealer groups.
• Represented AmeriCredit at industry conferences and events, building industry relationships and initiating discussions with potential partners.
• Created business plans and worked with cross-functional teams to forecast impact of potential opportunities.
• Developed and presented proposals, negotiated terms and closed agreements.
• Led project team that launched partnership programs, working closely with sales and operations to exceed objectives.
• Managed ongoing relationship with partners, continuously growing programs.

Fort Worth, Texas, US

• Managed team of seven analysts responsible for market analysis, risk management, pricing, customer research/segmentation and competitive intelligence.
• Served as a business consultant to operations and sales groups, providing market analysis, pricing models, reporting, incentive plans and market tests.
• Managed pricing models, optimizing pricing, programs and market share.
• Developed ROI forecasts for originations initiatives and product changes.
• Directed market research, including satisfaction, customer needs and loyalty.
• Established dashboards, identifying and tracking metrics and providing program recommendations.

Fort Worth, Texas, US

• Responsible for forecasting, building and maintaining operating/financial models, project analysis, and reporting.
• Built and maintained financial and staffing models to forecast sales, revenue and expenses.
• Established and tracked operating metrics and incentive plans.
• Reported financial results and metrics to all levels.
• Performed ad hoc project analysis for initiatives and programs; developed funding documents, ROI, IRR, break-even, ROA and ROE analysis.

Mba, Finance

Education record